Peter Cohan / Forbes: Swirl Spikes Retail Sales With Mobile Discounts, Gets $8 Million From Hearst — Are you willing to trade details about your movements in a retail store for discounts on its merchandise?
Retailigence Closes-the-Loop on Rapidly Growing Mobile Product Search 4-traders (press release) However, unlike other solutions, the Retailigence solution is pre-connected to billions of dollars of demand through the entire Retailigence appNET...
LowCards.com Mobile Shopping: Tablets vs. Smartphones LowCards.com Smartphone users are more likely to conduct mobile shopping when they are actually "mobile." They use lists while they shop and look for stores on the go.
SUMMARY: Experts say mobile is set to play a central role in the shopping experience, as it can link all the other ways that stores are reaching out to consumers. Retailers need to make sure their content and their shopping experiences are mobile friendly to take advantage of the trend. "Smart retailers and brands can deliver personalized calls-to-action at the exact time and place that a consumer is most likely to act upon that message, and this most often occurs in a retail store, while consumers are shopping," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston.
Every so often, a new technology is developed that changes the way we market to customers. Often these technologies languish in the hands of early adopters until a critical mass is achieved, at which point it explodes into the wider audience.
Mobile Commerce Press Mobile payments PayPal experts at Money 2020 call US the toughest market Mobile Commerce Press The overall message from the first day at the Las Vegas event was that the United States is the hardest country for adoption.
The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers. Mobile raises the showrooming threat to a new level since price comparisons...
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