Mobile SEO MSEO
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Mobile SEO MSEO
The goal of the mobile SEO audit is to provide a full vision of a site present organic mobile activity
Curated by Mohammed ALAMI
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With Five Questions: Meet Mohammed Alami, SEO and E-Marketing Consultant, and E-Commerce Specialist

With Five Questions: Meet Mohammed Alami, SEO and E-Marketing Consultant, and E-Commerce Specialist | Mobile SEO MSEO | Scoop.it
An interview with Montreal-based SEO and ecommerce expert, Mohammed Alami.
Mohammed ALAMI's insight:

Nice interview with Mndy from @withfivequestions about @mozalmi new website launched by @mohammedalami

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Official Google Webmaster Central Blog: Directing smartphone users to the page they actually wanted

Official Google Webmaster Central Blog: Directing smartphone users to the page they actually wanted | Mobile SEO MSEO | Scoop.it
Mohammed ALAMI's insight:

Google announced that if you are redirecting your mobile users from a specific landing page listed in Google to your mobile home page, then you need to UPDATE.

Google will warn mobile searcher that you will not be taken to the specific page you are searching for, instead, you may be taken to the home page of the site.

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Statistiques médias sociaux par Mohammed ALAMI 2013

Statistiques médias sociaux par Mohammed ALAMI 2013 | Mobile SEO MSEO | Scoop.it
Les médias sociaux ont le vent en poupe tandis que le référencement SEO est de plus en plus difficile. Cet article compare les médias sociaux et leurs implications SEO.

Via Mon-Habitat Web
Mohammed ALAMI's insight:

Bien que la participation aux médias sociaux à titre personnel est complétement différente de l’utilisation de ces réseaux à des fins de marketing de produit ou service, mon TOP5 des outils en ligne pour optimiser sa présence n’a pas changé depuis 2012:

1. Google+ : pris en compte dans l’indexation, la fraicheur et le ranking

2. Twitter : indexation, partage et obtention de liens entrants

3. Linkedin : obligé pour utilisation professionnelle, connexion avec les influenceurs.

4. Youtube : il s’agit du deuxième moteur derrière Google, faut y être!

5. Slideshare : Pour diversifier les types de contenus, il s’agit d’un outil idéal (PPT, PDF…) 

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Vie toxique's curator insight, January 2, 2014 1:41 AM

Une analyse basée sur les données personnelles d'un SEO et qui confirme l'intérêt d'un positionnement SMO pour le référencement.

Et une bonne raison à cela, d'après cette étude réalisée par Shareholic : "le trafic généré par les moteurs de recherche sur un site a baissé depuis un an alors que celui fourni par les réseaux sociaux a été multiplié par deux "

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Infographie | Quid des attentes des web-acheteurs en 2013 à travers le monde ?

Infographie | Quid des attentes des web-acheteurs en 2013 à travers le monde ? | Mobile SEO MSEO | Scoop.it
Mohammed ALAMI's insight:

Canaux d'achat, fréquence, réseaux sociaux ... quels sont les comportements des web-acheteurs à travers le monde et quelles sont leurs attentes ? C'est ce à quoi PwC tend de répondre, en dévoilant les résultats de sa troisième étude mondiale sur le e-commerce. Décryptage, sous forme d'infographie.

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Mohammed ALAMI's curator insight, November 14, 2013 10:12 AM
Canaux d'achat, fréquence, réseaux sociaux ... quels sont les comportements des web-acheteurs à travers le monde et quelles sont leurs attentes ? C'est ce à quoi PwC tend de répondre, en dévoilant les résultats de sa troisième étude mondiale sur le e-commerce. Décryptage, sous forme d'infographie.
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Google Takes Stance On Mobile SEO: Site Not Mobile Friendly, You Won't Rank Well.

Google Takes Stance On Mobile SEO: Site Not Mobile Friendly, You Won't Rank Well. | Mobile SEO MSEO | Scoop.it
Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.Google said the demoti...
Mohammed ALAMI's insight:

Google's John Mueller posted in a Stack Exchangethread that responsive design doesn't give you a ranking boost.

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Is Adaptive Web Design Or RESS Better Than Responsive Design For SEO?

Is Adaptive Web Design Or RESS Better Than Responsive Design For SEO? | Mobile SEO MSEO | Scoop.it
Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I hadn’t heard before and wasn’t really prepared to answer.
Mohammed ALAMI's insight:

So, if you really want to pay attention to the mobile user experience and serve contextually relevant content to better serve your user and your business, yes, dynamic serving through RESS or adaptive Web design (or mobile URLs) is better for SEO than responsive Web design. 

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4 Ways To Prepare For The Search, Social & Mobile Tipping Point

4 Ways To Prepare For The Search, Social & Mobile Tipping Point | Mobile SEO MSEO | Scoop.it
According to the 2013 Internet Trends report released in May of 2013, mobile now accounts for 15% of all global Internet traffic and, with nearly 1.5 billion global smartphone subscribers and over 5 billion mobile phone users, learning about the...
Mohammed ALAMI's insight:

It is vital that search marketers now understand the differences between what a mobile user expects and what a desktop user expects, creating winning mobile search strategies around this

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DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution

DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution | Mobile SEO MSEO | Scoop.it
With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity.
Mohammed ALAMI's insight:

Most marketers today are making valiant efforts to track all secondary actions – from phone calls and driving directions to map and reservations look ups – but tracking a call back to the specific mobile search campaign that drove it is not as simple when working with a high volume of campaigns. As a result, dynamic number insertion (DNI) is one of the key online-offline attribution tools mobile marketers should have in their toolkit.

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Mobile Gets One Out of Five Paid Search Clicks - eMarketer

Mobile Gets One Out of Five Paid Search Clicks - eMarketer | Mobile SEO MSEO | Scoop.it
Mobile accounts for a growing portion of US paid search ad clicks, at 20% in Q1 2013. But spending still lags behind at 15% of total paid search spend. Cost-per-click rates continue to decline.
Mohammed ALAMI's insight:

In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending

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Top 5 Mobile SEO Tips For M-commerce & Retail

Top 5 Mobile SEO Tips For M-commerce & Retail | Mobile SEO MSEO | Scoop.it
Clearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months.
Mohammed ALAMI's insight:

Bryson Meunier Today’s column focus on mobile SEO tips for m-commerce and retail — the topic of a webinar he's doing this month for Mobile Commerce Daily.

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Facebook to See Three in 10 Mobile Display Dollars This Year - eMarketer

Facebook to See Three in 10 Mobile Display Dollars This Year - eMarketer | Mobile SEO MSEO | Scoop.it
Mobile ad spending in the US is set to rise to $7.29 billion in 2013.
Mohammed ALAMI's insight:

That’s a nearly fivefold increase in spending since just 2011, and includes ad dollars spent on display, search and messaging-based formats served to all mobile devices, including tablets. By 2017, eMarketer projects US advertisers will devote $27.13 billion to mobile—just under 45% of all digital ad spending and 13.8% of total media ad spending that year.

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Finding and Building Citations Like an Agency

Finding and Building Citations Like an Agency | Mobile SEO MSEO | Scoop.it
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus.
Mohammed ALAMI's insight:

Each of the citation sites that you're trying to get listed on were created with goals far beyond just helping businesses rank for Google's local results. In most cases, they were created to provide a good customer experience and send potential shoppers to worthy vendors. Each of these sites gets their own traffic, and setting up your business listing on them is another place for potential customers to find you.

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Mobile Search Spend Share In UK And Australia Outpaces US

Mobile Search Spend Share In UK And Australia Outpaces US | Mobile SEO MSEO | Scoop.it
Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and Australia – increased significantly over the past year. The
Mohammed ALAMI's insight:

The new data, released today by digital marketing software firm, Kenshoo., shows all three regions saw mobile search share rise by between 8 and 11 percentage points year-over-year in Q2.

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Conseils SEO Référencement : Référencement d'un site pour les mobiles

Conseils SEO Référencement : Référencement d'un site pour les mobiles | Mobile SEO MSEO | Scoop.it
Quelle stratégie utiliser pour référencer un site sur les mobiles ? Pour quelle solution opter ? Responsive Design, site mobile ou dynamique ?

Via Willam Ramarques
Mohammed ALAMI's insight:
Les conseils généraux d’optimisation d’un site mobile
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Comment le responsive design peut pénaliser votre SEO - Référencement, Design et Cie

Dans une vidéo récente, Matt Cutts nous explique que le responsive design ne peut pas faire de mal au SEO. La plupart du temps, c'est vrai. Cela dit, il est des cas où de mon

Via Willam Ramarques
Mohammed ALAMI's insight:

Voir sur la page Google dédié aux mobiles la configuration à adopter entre même URL et Html spécifique au device ( utilisation de l'entête http-vary) et URL et html différent (usage de canonical et alternate )  https://developers.google.com/webmasters/smartphone-sites/details?hl=fr

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Willam Ramarques's curator insight, February 5, 2014 7:39 AM

Voir sur la page Google dédié aux mobiles la configuration à adopter entre même URL et Html spécifique au device ( utilisation de l'entête http-vary) et URL et html différent (usage de canonical et alternate )  https://developers.google.com/webmasters/smartphone-sites/details?hl=fr

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Les 10 derniers chiffres sur la recherche mobile à retenir pour 2014 ! - #Arobasenet

Les 10 derniers chiffres sur la recherche mobile à retenir pour 2014 ! - #Arobasenet | Mobile SEO MSEO | Scoop.it
2014 sera sans aucun doute l'année du mobile. En tout cas, du côté de Google, tout est fait pour que cela soit la cas. Etes-vous prêt ?
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Mobile : le bel avenir du geofencing

Mobile : le bel avenir du geofencing | Mobile SEO MSEO | Scoop.it

http://mohammedalami.wordpress.com/

Mohammed ALAMI's insight:

"Les principales tendances de géolocalisation dans le retail sont le web-to-store, le géomarketing indoor, le couplage géolocalisation/stocks des produits, mais aussi le "local SEO/SEA", le "geofencing SMS", et le "geofencing notifications""

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comScore Reports August 2013 U.S. Smartphone Subscriber Market Share

comScore Reports August 2013 U.S. Smartphone Subscriber Market Share | Mobile SEO MSEO | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013.
Mohammed ALAMI's insight:
Google Near 100 Percent Audience Reach
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REALSMO: Social Media Optimization (SMO) for SEO and The Future of Search

REALSMO: Social Media Optimization (SMO) for SEO and The Future of Search | Mobile SEO MSEO | Scoop.it
A complete SMO / SEO guide for business. The future is optimizing for users! Are social signals phasing out SEO for more user perceptive search?
Mohammed ALAMI's insight:

Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.

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The 3 Steps for Success in a Multi-device Search World

The 3 Steps for Success in a Multi-device Search World | Mobile SEO MSEO | Scoop.it
We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity.
Mohammed ALAMI's insight:

Despite the multichannel conversions that mobile search drives, we're still not making the most out of it.

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Responsive Design, la panacée pour le SEO ?

Responsive Design, la panacée pour le SEO ? | Mobile SEO MSEO | Scoop.it
En matière de SEO, les attractifs avantages du Responsive Web Design ne doivent pas éclipser l'intérêt d'un site mobile dédié, qui peut se révéler plus intéressant. Récapitulatif des avantages et inconvénients de ces deux voies.

Via Digitives
Mohammed ALAMI's insight:

"lorsque de nombreux backlinks pointent vers la version Desktop, le site mobile dédié en profite également"

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Public Relations For SEO: The Complete Guide

Public Relations For SEO: The Complete Guide | Mobile SEO MSEO | Scoop.it
This is the first of a three-part article about Public Relations for SEO.
Mohammed ALAMI's insight:

A few years ago, Ted Ives launched a website called FindHow, and he gave it a full-court press from a PR standpoint. In this series of articles, he’ll run through all the best practices he leveraged.

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What is Local SEO? - Local University

What is Local SEO? - Local University | Mobile SEO MSEO | Scoop.it
Find out what Local SEO (Local Search Engine Optimization) really means for local businesses here.
Mohammed ALAMI's insight:

As you can see, SEO isn’t just one single thing. Yes, you definitely need to use SEO best practices on your website, but you also need to make certain that your business is listed elsewhere on the web, too.

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