Mobile Marketing: Many Doing It; Few Doing It Well.
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Scooped by Martin (Marty) Smith onto Mobile Revolution |
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Martin (Marty) Smith's insight:
I agree mobile marketing remains and enigma wrapped in a mystery.
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Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.
The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.
Here’s the complete guide to app marketing that every app owner needs to follow.
Before Launch
Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:
Read more: http://bit.ly/JkeEHT Via Martin Gysler Delete the scoop?
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The opening paragraph says it all: lol
"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com