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Scooped by Martin (Marty) Smith onto Mobile Revolution |
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By Sabina Idler. In August 2011 7.12% of all website hits worldwide came from a handheld mobile device. By August 2012, that figure had risen to 11.78%.
Marty Note
7% with a bullet. Mobile curates content into every other device, so if your website isn't responsive to mobile it better become so fast.
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Infographic on Mobile Advertising and its Future business advertising opportunities with Top mobile earning business methods and monetization Delete the scoop?
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As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead. Via Alex Butler, Jesús Hernández
Martin (Marty) Smith's insight:
I don't usually like these single paragraph round up of experts. This time I do like it because of the ability to look across this group of mobile experts and see what ideas they share such as:
* The undeniably of mobile. * The importance of tablets. * Responsive Design is not enough. * Mobile is different.
There are many coded messages here such as we don't know what we don't know and it scares us a little. A little fear in the Internet marketing space is not a bad thing (lol). 
gillkelley's curator insight,
January 3, 8:20 AM
How is mobile evolving - another view from Econsultancy Delete the scoop?
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Guest Post As 2012 comes to a close, we bid farewell to one “year of mobile” and get ready to embark on another. The industry keeps saying this will be the year, and then it isn’t. What gives?... Via Level343
Martin (Marty) Smith's insight:
I see 2013 as a watershed year too. Mobile changes everything. In a mobile-centric world: * Functionality Rules. * Responsive Design Rules. * Speed Rules. * Clear Call To Actions Rule. Combine mbile with all the change social is bringing and 2013 is going to be amazing. 
Level343's curator insight,
December 16, 2012 5:33 PM
As I see it, at the moment “mobile” still means too many things to too many people. There’s a serious disconnect among the mobile-related needs and objectives of three key groups in the mobile landscape: brands, consumers, and publishers. Finally, we need to stop thinking of mobile as world unto itself. We don’t need to reinvent the wheel. Delete the scoop?
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The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast is part of an initiative to track and forecast the impact of visual networking on global networks.
Martin (Marty) Smith's insight:
Wow, great detailed report with BIGGER mobile numbers than I've ever seen before. Delete the scoop?
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![No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Mobile Revolution | Scoop.it](http://img.scoop.it/juOqwupDHI1ooK-EwvR3TDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...
Martin (Marty) Smith's insight:
Contests and games are my "GO TO" tactic to build viral content. Even the most boring contest will out pull your best article especially on mobile.
I think of the phone as a game console and all that time spent in a line somewhere as the perfect time to capture attention and hold engagement via a contest or a game.
Contests and games may be the best social media marketing content because there are so many "share points", places where you are dying to share something with your friends. * Create visual support (badges and widgets). * Don't forget the Game within the Game (who is helping you the most is a great game within a game). * Add a "horse race" option where leaders race one another (drives social shares crazy). * End with an expert panel making final awards (avoids spam problems giving away top prizes).
I've run more than 50 online contests and games and my one caveat is they are a fair amount of work (setup, monitoring and awarding), but returns are off the charts. Almost every kind of content is made better, more sticky, with a game component.
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