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Google now considers itself a 'mobile first' company as YouTube soars

Google now considers itself a 'mobile first' company as YouTube soars | Mobile Revolution | Scoop.it
Next year will see majority of Google users accessing its products via mobile instead of desktop.
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The Death of the PC Has Not Been Exaggerated - Forbes

The Death of the PC Has Not Been Exaggerated - Forbes | Mobile Revolution | Scoop.it
Windows 8 not only failed to juice up PC sales, it's helped them to dry up. (Photo credit: Filip Skakun) It really wasn't that long ago that a new computer every 3 years was a rite of passage.
Martin (Marty) Smith's insight:

@MaxRogo Rocks The House
Wow, what a great, well written, STORY about the rise and fall of the PC business by Mark Rogowsky for Forbes. Mark creates a vivid and apt analogy between the once powerful PC and dinosaurs.

Mark's piece even locates the flash of the big bang that led to extinction - Microsoft's release of Windows 7 only weeks before Apple's iPad changed everything for PC manufacturers.

It is not JUST that Apple's iPad is selling like hot cakes. It is also that we are mobile and don't care about the latest version of windows. The death of the PC may herald another bigger decline for the concept of operating systems themselves.

When everything is an app we don't think of "operating systems" in the same way. Here is a favorite paragraph from Mark's excellent post:

But the death of the PC isn’t just about tablets; it’s also about smartphones and the developing world, too. For many people, “computers” are the devices in their pocket, not laptops and desktops. The very things about tablets and smartphones that techies like to criticize (you can only get software from “app stores”; you can’t customize the devices as much as you want) are the very things that make them easier to maintain and use and less prone to viruses and crashes that people tolerated on PCs but certainly never enjoyed.


Kudos to Mark! And prepare for more astroid strikes ahead.

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Is the iPad Saving Naughty Boy Magazines?

Is the iPad Saving Naughty Boy Magazines? | Mobile Revolution | Scoop.it
Telegraph.co.uk
Is the iPad saving lads' mags?
Telegraph.co.uk
The lads' mag is moribund, they say.
Martin (Marty) Smith's insight:

Let's put aside the question of IF saving what the Telegraph calls "Lads Mags" is a good thing and realize this post From Dr. Brooke Magnanti has interesting long tail implication. New mobile technology, in this case the iPad, is capable of breathing life into all kinds of things when embraced. 

NO we can't afford to put print on paper anymore and a million trees are relieved, but this new mobile thing has some clear possibilities though (lol). 

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How To Content Market For iPads & Mobile

How To Content Market For iPads & Mobile | Mobile Revolution | Scoop.it
MarketingProfs.com (subscription)
How to Use the iPad for Content Marketing
MarketingProfs.com (subscription)
The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers.
Martin (Marty) Smith's insight:

iPad Content Creation Tips
Great tips here for how to optimize your content for mobile and iPads in particular:

Create Customized Content

Create Visual Content

Create Accessible Collateral

Share Your Story

 

These tips are highly relevant for B2B since their content has to create a relationship and possibly make a sale. New studies are showing just how many customers make up their mind before they ever get on the phone. How do they do that? Your content marketing (or lack of same).

Good tips here for creating customer mobile content. Nothing says you GET IT quite as much as a responsive website, well tagged content rolling out in a highly visual format with a little gamification thrown in to promote engagement.

 

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iPad Wins 88% of Black Friday Tablet Traffic [INFOGRAPHIC]

iPad Wins 88% of Black Friday Tablet Traffic [INFOGRAPHIC] | Mobile Revolution | Scoop.it

Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.

The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday — more than any other tablet or smartphone. It also made up 10% of total online shopping.

The data comes from the company’s IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.


Via Adam Atodl
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