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Scooped by Martin (Marty) Smith onto Mobile Revolution |
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Google rolls out the latest in its line of Nexus smartphones and a larger version of the 7-inch Nexus 7 tablet, which the company began selling in July.
Marty Note
WRAL, our local CBS affiliate, has an excellent website especially their techwire. Consider following them even if you don't live in Raleigh. Cool new toys here from Google.
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Do you think that you are wasting money on conventional marketing campaigns and are not gaining any profit? Don't you want to promote your brand in an Via Thomas Faltin
Martin (Marty) Smith's insight:
Mobile Branding * Mobile makes you think in ways (small, fast, UX) helpful to all. * Mobile's eventual ubiquity is undeniable. * Pads are a different gig, to be absent is to suffer. * Absence or poor quality = we don't get it (where "it" = future). * Read Gartner or anyone, half of the money goes through mobile by 2015. The way to sell your C level even if your mobile numbers aren't in the double digits yet is to insist on damage to your brand if you are not with it in mobile. If you look lousy in mobile or are simply absent your website suffers a brand hit that could last a long time. No doubt some competitor is embracing mobile too so use that to salt the wound a little and you should get the development money you need to protect your exposed mobile flank.
Charlotte Eglinton's comment,
April 8, 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment,
April 9, 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment,
April 9, 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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