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Facebook 'Home' Will Be Great for Ad Data, But Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, But Bad for Brand and Media Apps | Mobile News, Mobile Marketing and More | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
Alexander Bakoulis's insight:

# Facebook revealed it's new home screen replacer, Home, as part of their partnership with HTC and AT&T; the downloadable system allows uses to customize their homescreens with what Facebook calls "cover feeds."

# The customized homescreen includes Facebook owned apps such as Instagram, Camera, and Messenger, but third party apps will now require several swipes for access; this may affect brands' willingness to invest in proprietary apps because they will no longer be front and center on many Android phones.

# The data that Facebook Home would collect will likely heavily increase the firm's advertising reach; the features of Home will allow brands to use location based marketing in a fairly unobtrusive way, which is something other apps are unable to offer.

 

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TheIWC_AJA's comment, April 5, 2013 7:30 PM
Thank you Alexander BK. Have a great weekend! ~ Alicia J. Alexander * The Image Works Corporation
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