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Mobile Ad Industry Calls for Standards As Devices Proliferate | Digital - Advertising Age

Mobile Ad Industry Calls for Standards As Devices Proliferate | Digital - Advertising Age | Mobile News, Mobile Marketing and More | Scoop.it
advertising trade groups call for new standards that will help ad dollars flow to mobile devices.
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Key takeaways for brands from Google I/O - Mobile Marketer - Columns

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Google’s mobile search gains jeopardized by need for streamlined experiences - Mobile Marketer - Search

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Top 10 mobile customer-engagement campaigns from the first half of 2014 - Mobile Marketer - Strategy

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Keynote consultant: Smartphone usability necessary for responsive Web design success — Mobile Marketer — Software and te

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How to build loyalty with millennials on mobile - Mobile Marketer - Database/CRM

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How to target the fashion-forward crowd on mobile - Mobile Marketer - Strategy

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Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement - Software and technology - Mobile Marke

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3 rules by which to measure mobile creative - Mobile Marketer - Columns

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Is Facebook positioning Messenger to be its commerce and payments play? - Mobile Marketer - Social networks

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Mobile Minutes: Snapchat, mobile dating, Apple, Twitter - Content - Mobile Marketer

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What is Apple’s commerce and payments strategy? - Mobile Marketer - Columns

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What comes next after a mobile site - Mobile Marketer - Columns

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Is the iBeacon party over before it even starts? - Mobile Marketer - Legal/privacy

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Facebook’s mobile app install ad business faces growing competition - Mobile Marketer - Social networks

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Android’s latest developments offer glimpse of mobile marketing’s future - Mobile Marketer - Software and technology

Android’s latest developments offer glimpse of mobile marketing’s future - Mobile Marketer - Software and technology | Mobile News, Mobile Marketing and More | Scoop.it
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How to Erase Your Home from Google Maps

How to Erase Your Home from Google Maps | Mobile News, Mobile Marketing and More | Scoop.it
Those being your car’s license plate, the facade of your house, your visitors, and — of course — your face. Go to Google Maps and enter your home address. It can be your face, your license plate, your home, or anything else (you, naked, doing backflips in your front yard).
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Why soft launches are becoming the game marketer’s best weapon - Mobile Marketer - Columns

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Mobile marketing with geo-location is not a simple destination - Mobile Marketer - Columns

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Red Bull unleashes one-click Twitter video to hook app downloads - Mobile Marketer - Advertising

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Mobile Minutes: Amazon, Google WiFi, AT&T, Microsoft - Mobile Marketer - Content

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How the 5 biggest online travel agencies are expanding beyond mobile bookings - Strategy - Mobile Marketer

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Mobile Minutes - Windows, Spotify, net neutrality, Twitter - marketing - mobile marketer

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Mobile is not TV’s handmaiden – and nor is it the second screen - Mobile Marketer - Columns

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Brands seek mobile data ownership, putting agencies’ role in question - Mobile Marketer - Advertising agencies

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Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero - Mobile Marketer - Columns

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