General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile.
As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
Those being your car’s license plate, the facade of your house, your visitors, and — of course — your face. Go to Google Maps and enter your home address. It can be your face, your license plate, your home, or anything else (you, naked, doing backflips in your front yard).
While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile's ability to drive real-time relevancy and urgency while building and engaging her supporter base.
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
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