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Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout - Mobile Marketer - Software and technology

Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout - Mobile Marketer - Software and technology | Mobile News, Mobile Marketing and More | Scoop.it
General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile.
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Conference print agendas face obsolescence as event marketers go mobile - Mobile Marketer - Strategy

Conference print agendas face obsolescence as event marketers go mobile - Mobile Marketer - Strategy | Mobile News, Mobile Marketing and More | Scoop.it
As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.
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Google’s mobile ad investments help keep Facebook at bay - Mobile Marketer - Search

Google’s mobile ad investments help keep Facebook at bay - Mobile Marketer - Search | Mobile News, Mobile Marketing and More | Scoop.it
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
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Beacons will conquer travel marketing in 2015 despite privacy concerns - Mobile Marketer - Software and technology

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Why are mobile email open rates declining? - Mobile Marketer - Email

Why are mobile email open rates declining? - Mobile Marketer - Email | Mobile News, Mobile Marketing and More | Scoop.it
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
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Leverage creative media over banner ads to stay competitive - Mobile Marketer - Advertising

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Express embraces mobile predictive analytics to provide contextual content - Mobile Marketer - Messaging

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Measurement boundaries to include offline behavior for mobile campaigns - Mobile Marketer - Columns

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Hotels should make tablets more accessible during on-site experience - Luxury Daily

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Facebook’s mobile app install ad business faces growing competition - Mobile Marketer - Social networks

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Android’s latest developments offer glimpse of mobile marketing’s future - Mobile Marketer - Software and technology

Android’s latest developments offer glimpse of mobile marketing’s future - Mobile Marketer - Software and technology | Mobile News, Mobile Marketing and More | Scoop.it
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How to Erase Your Home from Google Maps

How to Erase Your Home from Google Maps | Mobile News, Mobile Marketing and More | Scoop.it
Those being your car’s license plate, the facade of your house, your visitors, and — of course — your face. Go to Google Maps and enter your home address. It can be your face, your license plate, your home, or anything else (you, naked, doing backflips in your front yard).
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Why soft launches are becoming the game marketer’s best weapon - Mobile Marketer - Columns

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Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities - Mobile Marketer - Strate

Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities - Mobile Marketer - Strate | Mobile News, Mobile Marketing and More | Scoop.it
While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile's ability to drive real-time relevancy and urgency while building and engaging her supporter base.
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Twitter looks to native mobile video in bid to extend reach - Mobile Marketer - Social networks

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Great design comes from conflict: Tumblr exec - Mobile Marketer - Social networks

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Hardware makers love wearables, but consumers are perplexed - Mobile Marketer - Software and technology

Hardware makers love wearables, but consumers are perplexed - Mobile Marketer - Software and technology | Mobile News, Mobile Marketing and More | Scoop.it
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
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Microsoft, Facebook turn to standalone apps to combat user frustration - Mobile Marketer - Software and technology

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Marketers’ use of mobile technologies does not match customer behaviors: Forrester - Mobile Marketer - Research

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CPG brands’ localized digital activations more influential than TV ads: report - Mobile Marketer - Research

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Social analytics improve, paving way for bigger marketing budgets - Mobile Marketer - Social networks

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Key takeaways for brands from Google I/O - Mobile Marketer - Columns

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Google’s mobile search gains jeopardized by need for streamlined experiences - Mobile Marketer - Search

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Top 10 mobile customer-engagement campaigns from the first half of 2014 - Mobile Marketer - Strategy

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Keynote consultant: Smartphone usability necessary for responsive Web design success — Mobile Marketer — Software and te

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