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Rescooped by Philippe E. Maille from AniseSmith QR codes
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50 Great Ways To Use QR Codes In The College Classroom | BUY ...

50 Great Ways To Use QR Codes In The College Classroom | BUY ... | Mobile - Mobile Marketing | Scoop.it
QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was 1994, and now, almost 20 years later, QR code technology is experiencing a revival ...

Via callooh, Anise Smith
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Rescooped by Philippe E. Maille from AniseSmith QR codes
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The Promotional Potential of QR Codes

The Promotional Potential of QR Codes | Mobile - Mobile Marketing | Scoop.it

Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building. Whether you’re a club hound or not, surely you’d admit that was a worthy marketing ploy.


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