Facebook's acquisition of mobile messaging service WhatsApp has fueled talk about the mobile messaging landscape, which continues to encounter revenue challenges. With more than 200 million users worldwide, and massive user growth of 230% in North America last year, WhatsApp should help Facebook expand its reach to international markets.
Online sales in France rose just 11% in 2013, according to research. In addition, average basket size fell by nearly €5 ($6.67). On top of that, 2014 may be the last year for double-digit growth in French ecommerce.
2014 will be the year of content marketing in the business-to-business (B2B) space. Three-quarters of B2Bs intend to up spending on content, ramping up investments in tactics such as email marketing, social media and online video.
Close to one in two Western Europeans will access the internet via mobile phone at least monthly this year, eMarketer estimates. By 2017, we expect the share to reach nearly two-thirds. Norway, Denmark and Sweden lead the way.
::: PHMC GPE LLC ::: MARKETING & CORPORATE COMMUNICATION Agency - Newark-USA, Marseille-Fr, London-UK, Nelson-NZ Companies today face communications challenges of a scale never seen before. Information flows worldwide and is interpreted instantly.
In France, consumers with smartphones and tablets buy online more often than those without mobiles devices, and more than one-third of those users look for product information on their phones at least once a week, according to research.
In many emerging markets, mobile was the first screen for internet access for many consumers. In the Middle East and Africa, according to eMarketer estimates, more than nine in 10 web users go online via mobile phones.
Mobile gamers now make up the largest and fastest-growing segment of the US gaming population. But mobile gaming revenues are still behind, though they are expected to double in the next four years, reaching more than $3.77 billion by 2017.
Paris — L'exposition aux ondes électromagnétiques peut provoquer des modifications biologiques sur le corps mais les données scientifiques disponibles ne montrent pas "d'effet avéré" sur la santé, indique l'Agence nationale sanitaire (Anses)...