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This may just be the ticket for the small business owner who wants an app. At the very least it would enable you to build a mockup of what you want. Which can be a lot better than trying to verbalize all those details to a programmer.
This article identifies 5 steps to follow, if you're set on having an app developed for your small business. First you need to identify what consumers want, as opposed to what you want. Second, you need to assign responsibility to an individual or team to ensure success. Third, figure out who your target audience is and what app features they are most likely to use. Fourth, build an app and have a plan that is relevant and focused on engaging the consumer. Lastly, monitor and make adjustments based on your analyses.
Near field communications (NFC) may have finally arrived, for real. This article reveals that an IMS Research report shows that 35 million NFC enabled phones shipped in 2011 and is expected to grow to nearly 80 million by the end of 2012.
Every major player in the mobile phone industry has released an NFC-enabled handset this past year. This makes the acceptance of NFC-based mobile payment systems more likely in the future.
What's the big deal?
NFC Mobile payments offer consumers the possibility of greater ease and convenience.
With more eyeballs on Smartphones than ever, Kojami is a faster way to manage events before, during, and after the event with your mobile phone, as well as interacting millions of potential attendees in real time.Post
This may be the start of something really good. It's tough for any small business to host an event and even harder to get the word out about it. Kojami appears to be a viable method of building word-of-mouth buzz about an event across all mobile platforms.
What I really like about Kojami is the ability to keep people connected during the event, and to compile analytics for post-event analysis.
NEWS ANALYSIS: The world is shifting from a Web-centric one to one based on mobile-centric IT. Right now, smartphones, tablets and mobile apps are leading the way.
This is a view that I personally agree with. The author points to the rise of mobile apps, going from zero to thousands in a couple of years, as evidence of the growing shift. The user experience is also far different, and some say much better. As a result in this shift to mobile, advertisers need to be aware of the change and adjust their strategy accordingly.
It's about time someone started asking this question! This article examines how the newest innovations in mobile banking are changing the way people can pay. Instead of using a credit card, the whole process can be experienced on a mobile phone. Dwolla, Square and Venmo are just some of the companies that are working to wean consumers off credit cards. The big incentive for businesses to adopt this technology is the reduced cost for payment processing.
Responding to ViaForensics recently released Mobile Risk Security Report, consultant Albert Barsocchini offers six tips to protect your mobile privacy.
Something most people ignore, perhaps at their own peril. This article provides some important and simple methods of protecting your privacy. However, as the article says, encryption on iPhones and Android can be broken with minimal effort, so don't store highly sensitive data on them.
A recent study says that 49 percent of Facebook using consumers say that they will like a brand that they already use. But there are many more fans on a Facebook page than just a business' customers.
This article explains how a combination of social media plus SMS text messaging can produce better results than either one alone. This technique is often referred to as "leveraging cross-channel marketing".
This new study by Chadwick Martin Bailey and iModerate Research Technologies finds that 50% of smartphone users have scanned a QR code and that nearly half of them actually do something wiith that information, either sharing it, making a purchase or seeking additional information.
Say you’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and newer versions of the OS — still, you keep getting folks with older versions showing up on your landing page, and likely...
Google, Skyhook Wireless, and startups are mapping airports, malls, and other indoor spaces...
This is one of those "why didn't I think of that?" moments. There is nothing worse than being stuck in a shopping mall, except being lost in one! An app that can help you find your way out, has to be worth its weight in gold.
According to a new report and series of projections published Monday from Telmetrics - a provider of advertising call measurement solutions - high mobile...
There are a number of predictions in this report. Two that I find most interesting are that consumers will cut back on the number of apps they use and instead use a few as their go-to resource, and that many business implementing a digital strategy will start with mobile first, before moving to other platforms like desktop.
The major thrust of this article is that mobile marketing allows business to target consumers with offers based on both location and previous behavior. With the integration of transactional information, this will become more accurate and useful.
The important point here is that instead of getting people who just want a discount, small business can work towards improving their returns. Much of the activity in this area seems to be centered around hospitality and small local business, thought it seems set to expand into other areas.
Nielsen's latest State of the Media report examined which kinds of apps mobile users like to download, and whether they're paying for them. Most users said they're OK with ads in their apps, too, as long as the content contained within them is free.
This is interesting both from an advertising point of view and a publishing one. Small businesses may want to consider creating an app, or having one created, giving it away for free and advertising on that app as a way of marketing.
Alternatively, a small business could look towards advertising on free apps as another marketing strategy worth investigating.
EBay Inc.’s PayPal division plans to announce a partnership with Home Depot Inc. that lets shoppers use the payment system at checkout, taking aim at Visa Inc. and MasterCard Inc.’s credit card-swiping customers.
This marks a big change because until now the company has focused on online payments. PayPal is also working on a mobile wallet, where consumers can store credit and debit card info from a range of providers. This should result in more choice and greater convenience for the consumer.
Mobile marketing might be new, but it doesn't have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.
That's right, you don't have to be the Ritz to benfit from mobile marketing. This article outlines the four key steps that this company took to boost their conversions substantially. (1) Identify your mobile audience (2) Create a pilot page for mobile users that is easy to use and looks clean. (3) Analyze your results (4) Work to enhance the experience for mobile users.
Durham, NC – November 7, 2011 – While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance.
According to this report, most marketers are already on Facebook and Twitter. mCommerce, QR codes and mobile apps will be the main drivers in the coming year with 27% to 42% of survey respondents indicating their plan to implement.
Interestingly, while these digital channels provide retailers with an enormous amount of information about consumer preferences and behavior, most businesses are overwhelmed by all this data.
The key takeaway is that retailers need to leverage that data in order to provide relevant marketing and increased engagement.
There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.
This article covers four areas: (1) Everyone has already gone mobile and businesses are trying to catch up to consumers (2) Mobile search has changed the way people shop and business will need to cater to that change to an even greater degree (3) Mobile advertising is progressing so that businesses can further connect with consumers and (4) Tablets have joined the party and, according to Google, the business potential is enormous.
Mobile marketing has grown at a rapid rate since it’s inception. With the Internet accessible through PDA’s and mobile phones, marketing products or...
This article discusses how mobile marketing can help small business get higher message open rates, receive faster and more immediate response, achieve good payoff with minimal implementation, capture a new mobile audience, and get the most accurate contact info
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