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Gmail Experiments QR Code Login

Gmail Experiments QR Code Login | Mobile Marketing Strategy | Scoop.it
Google was experimenting with a QR-based login for Gmail. The test is no longer available, but Google says there's more to come.
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Mobile Marketing Strategy
Mobile Marketing for the small business owner
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Scandinavian Airlines: QR Code Video Offers

Scandinavian Airlines: QR Code Video Offers | Mobile Marketing Strategy | Scoop.it
Just about every other week I get asked about QR codes, you probably do too...

 

Here's a great example of a well thought out and executedQR code campaign.

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Gmail Experiments QR Code Login

Gmail Experiments QR Code Login | Mobile Marketing Strategy | Scoop.it
Google was experimenting with a QR-based login for Gmail. The test is no longer available, but Google says there's more to come.
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Dapp - Design and make your own iPhone apps with generated code and mockups

Dapp - Design and make your own iPhone apps with generated code and mockups | Mobile Marketing Strategy | Scoop.it
Join our free support community and build your own apps without code using the number one app design app.

 

This may just be the ticket for the small business owner who wants an app. At the very least it would enable you to build a mockup of what you want. Which can be a lot better than trying to verbalize all those details to a programmer.

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Why your mobile apps are failing - iMediaConnection.com

This article identifies 5 steps to follow, if you're set on having an app developed for your small business. First you need to identify what consumers want, as opposed to what you want. Second, you need to assign responsibility to an individual or team to ensure success. Third, figure out who your target audience is and what app features they are most likely to use. Fourth, build an app and have a plan that is relevant and focused on engaging the consumer. Lastly, monitor and make adjustments based on your analyses.

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Research: NFC Mobile Phone Sold in 2011 | Mobile Payment Magazine

Near field communications (NFC) may have finally arrived, for real. This article reveals that an IMS Research report shows that 35 million NFC enabled phones shipped in 2011 and is expected to grow to nearly 80 million by the end of 2012.

 

Every major player in the mobile phone industry has released an NFC-enabled handset this past year. This makes the acceptance of NFC-based mobile payment systems more likely in the future.

 

What's the big deal?

 

NFC Mobile payments offer consumers the possibility of greater ease and convenience.

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SnapTag - A Mobile Marketing QR Code With a Code Ring

SnapTag - A Mobile Marketing QR Code With a Code Ring | Mobile Marketing Strategy | Scoop.it
A SnapTag is the secret to successful mobile marketing. It's a custom QR code that combines your company logo with a unique code ring. Learn more about SnapTag technology today!

 

It's interesting to see more companies coming into this area trying to integrate multiple channels including social sharing and networking. 

From what I see however, SnapTag is aimed towards larger companies that have bigger budgets and resources. Despite that, it's something that may everntually work it's way onto main street.

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Kojami Announces Beta Release of Mobile Smartphone Event Marketing Platform for Event Organizers

Kojami Announces Beta Release of Mobile Smartphone Event Marketing Platform for Event Organizers | Mobile Marketing Strategy | Scoop.it
With more eyeballs on Smartphones than ever, Kojami is a faster way to manage events before, during, and after the event with your mobile phone, as well as interacting millions of potential attendees in real time.Post

 

This may be the start of something really good. It's tough for any small business to host an event and even harder to get the word out about it. Kojami appears to be a viable method of building word-of-mouth buzz about an event across all mobile platforms.

 

What I really like about Kojami is the ability to keep people connected during the event, and to compile analytics for post-event analysis.

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Mobile-Centric Computing: How Mobile Devices, Apps Are Creating a New Web - Mobile and Wireless - News & Reviews

Mobile-Centric Computing: How Mobile Devices, Apps Are Creating a New Web - Mobile and Wireless - News & Reviews | Mobile Marketing Strategy | Scoop.it
NEWS ANALYSIS: The world is shifting from a Web-centric one to one based on mobile-centric IT. Right now, smartphones, tablets and mobile apps are leading the way.

 

This is a view that I personally agree with. The author points to the rise of mobile apps, going from zero to thousands in a couple of years, as evidence of the growing shift. The user experience is also far different, and some say much better. As a result in this shift to mobile, advertisers need to be aware of the change and adjust their strategy accordingly.

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Will Mobile Devices Kill the Credit Card? | Endless Innovation | Big Think

Will Mobile Devices Kill the Credit Card? | Endless Innovation | Big Think | Mobile Marketing Strategy | Scoop.it

It's about time someone started asking this question! This article examines how the newest innovations in mobile banking are changing the way people can pay. Instead of using a credit card, the whole process can be experienced on a mobile phone. Dwolla, Square and Venmo are just some of the companies that are working to wean consumers off credit cards. The big incentive for businesses to adopt this technology is the reduced cost for payment processing.

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Heineken: Personalised QR Code T-Shirts

Heineken: Personalised QR Code T-Shirts | Mobile Marketing Strategy | Scoop.it
Music festivals. 10's of thousands of young people. All there to listen to great music and meet new people.

 

Forget those "Hi My Name Is" tags that you wear at conventions and other public events, why not use a QR code to promote your message to anyone who scans you?

 

 

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Six Tips to Safeguard Your Mobile Devices

Six Tips to Safeguard Your Mobile Devices | Mobile Marketing Strategy | Scoop.it
Responding to ViaForensics recently released Mobile Risk Security Report, consultant Albert Barsocchini offers six tips to protect your mobile privacy.

 

Something most people ignore, perhaps at their own peril. This article provides some important and simple methods of protecting your privacy. However, as the article says, encryption on iPhones and Android can be broken with minimal effort, so don't store highly sensitive data on them.

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Social Media and Mobile Marketing Increase Purchasing and Brand Loyalty | Trumpia Mobile Marketing | Official Blog

Social Media and Mobile Marketing Increase Purchasing and Brand Loyalty | Trumpia Mobile Marketing | Official Blog | Mobile Marketing Strategy | Scoop.it
A recent study says that 49 percent of Facebook using consumers say that they will like a brand that they already use. But there are many more fans on a Facebook page than just a business' customers.

 

This article explains how a combination of social media plus SMS text messaging can produce better results than either one alone. This technique is often referred to as "leveraging cross-channel marketing".

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18% Make a Purchase After Scanning A QR Code

18% Make a Purchase After Scanning A QR Code | Mobile Marketing Strategy | Scoop.it

This new study by Chadwick Martin Bailey and iModerate Research Technologies finds that 50% of smartphone users have scanned a QR code and that nearly half of them actually do something wiith that information, either sharing it, making a purchase or seeking additional information.

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AdWords Gets More Granular With New Mobile Targeting Options

AdWords Gets More Granular With New Mobile Targeting Options | Mobile Marketing Strategy | Scoop.it
Say you’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and newer versions of the OS — still, you keep getting folks with older versions showing up on your landing page, and likely...
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Map Apps: The Race to Fill in the Blanks - BusinessWeek

Map Apps: The Race to Fill in the Blanks - BusinessWeek | Mobile Marketing Strategy | Scoop.it
Google, Skyhook Wireless, and startups are mapping airports, malls, and other indoor spaces...

 

This is one of those "why didn't I think of that?" moments. There is nothing worse than being stuck in a shopping mall, except being lost in one! An app that can help you find your way out, has to be worth its weight in gold.

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Enterprise Mobility Apps, Platforms & Devices - Enterprise Mobile Applications

A complete picture of the enterprise mobility scenario covering mobile applications, platforms and device preference and industry adoption of mobile technology.

 

Extremely well done infographic for getting the big picture on enterprise mobility. What I found amazing was that over 40% of brands have deployed more than 30 apps.

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Report Says Mobile Marketing Adoption Leading to ‘Mobile First’ Mentality

Report Says Mobile Marketing Adoption Leading to ‘Mobile First’ Mentality | Mobile Marketing Strategy | Scoop.it
According to a new report and series of projections published Monday from Telmetrics - a provider of advertising call measurement solutions - high mobile...

 

There are a number of predictions in this report. Two that I find most interesting are that consumers will cut back on the number of apps they use and instead use a few as their go-to resource, and that many business implementing a digital strategy will start with mobile first, before moving to other platforms like desktop.

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This is the year to take mobile more seriously | Opinion | Marketing Week

This is the year to take mobile more seriously | Opinion | Marketing Week | Mobile Marketing Strategy | Scoop.it

The major thrust of this article is that mobile marketing allows business to target consumers with offers based on both location and previous behavior. With the integration of transactional information, this will become more accurate and useful. 

 

The important point here is that instead of getting people who just want a discount, small business can work towards improving their returns. Much of the activity in this area seems to be centered around hospitality and small local business, thought it seems set to expand into other areas. 

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Half of mobile users willing to watch ads for free app content

Half of mobile users willing to watch ads for free app content | Mobile Marketing Strategy | Scoop.it
Nielsen's latest State of the Media report examined which kinds of apps mobile users like to download, and whether they're paying for them. Most users said they're OK with ads in their apps, too, as long as the content contained within them is free.

 

This is interesting both from an advertising point of view and a publishing one. Small businesses may want to consider creating an app, or having one created, giving it away for free and advertising on that app as a way of marketing.

 

Alternatively, a small business could look towards advertising on free apps as another marketing strategy worth investigating.

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PayPal Test Program Will Let Home Depot Shoppers Pay at Checkout - Businessweek

EBay Inc.’s PayPal division plans to announce a partnership with Home Depot Inc. that lets shoppers use the payment system at checkout, taking aim at Visa Inc. and MasterCard Inc.’s credit card-swiping customers.

 

This marks a big change because until now the company has focused on online payments. PayPal is also working on a mobile wallet, where consumers can store credit and debit card info from a range of providers. This should result in more choice and greater convenience for the consumer.

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MarketingSherpa: Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club

MarketingSherpa: Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club | Mobile Marketing Strategy | Scoop.it
Mobile marketing might be new, but it doesn't have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.

 

That's right, you don't have to be the Ritz to benfit from mobile marketing. This article outlines the four key steps that this company took to boost their conversions substantially. (1) Identify your mobile audience (2) Create a pilot page for mobile users that is easy to use and looks clean. (3) Analyze your results (4) Work to enhance the experience for mobile users.

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Retailer Digital Marketing Spending to Increase Across All Channels in 2012 According to e-tailing group Survey | Bronto Software

Retailer Digital Marketing Spending to Increase Across All Channels in 2012 According to e-tailing group Survey | Bronto Software | Mobile Marketing Strategy | Scoop.it
Durham, NC – November 7, 2011 – While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance.

 

According to this report, most marketers are already on Facebook and Twitter. mCommerce, QR codes and mobile apps will be the main drivers in the coming year with 27% to 42% of survey respondents indicating their plan to implement. 

 

Interestingly, while these digital channels provide retailers with an enormous amount of information about consumer preferences and behavior, most businesses are overwhelmed by all this data.

 

The key takeaway is that retailers need to leverage that data in order to provide relevant marketing and increased engagement.

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What will mobile marketing look like in 2012? - Mobile Marketer - Strategy

What will mobile marketing look like in 2012? - Mobile Marketer - Strategy | Mobile Marketing Strategy | Scoop.it
There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.

 

This article covers four areas: (1) Everyone has already gone mobile and businesses are trying to catch up to consumers (2) Mobile search has changed the way people shop and business will need to cater to that change to an even greater degree (3) Mobile advertising is progressing so that businesses can further connect with consumers and (4) Tablets have joined the party and, according to Google, the business potential is enormous.

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Master Mobile Marketing in 2012 [Free Workshop]

Master Mobile Marketing in 2012 [Free Workshop] | Mobile Marketing Strategy | Scoop.it
Learn the full range of mobile marketing and how it applies to your company's needs.

 

A 2 hour free workshop with Jeanne Hopkins, Gregory Raiz, Matt Duffy and Jamie Turner. I've signed up already and I think you should too.

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5 Boosts Mobile Marketing Can Give to Small Businesses | Business 2 Community

5 Boosts Mobile Marketing Can Give to Small Businesses | Business 2 Community | Mobile Marketing Strategy | Scoop.it
Mobile marketing has grown at a rapid rate since it’s inception.   With the Internet accessible through  PDA’s and mobile phones, marketing products or...

 

This article discusses how mobile marketing can help small business get higher message open rates, receive faster and more immediate response, achieve good payoff with minimal implementation, capture a new mobile audience, and get the most accurate contact info

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