Mobile Marketing Resources and Tips
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Mobile Marketing Resources and Tips
A collection of articles, studies and information related to mobile marketing
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Catching Up and Getting Mobile [Infographic]

Catching Up and Getting Mobile [Infographic] | Mobile Marketing Resources and Tips | Scoop.it
Catching Up and Getting Mobile [Infographic] posted by Lou Cimaglia Michelle Jollymore [of iFlyMobi] created this incredible infographic about the the growth and usage of QR codes and mobile technology.
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Beauty Buyers Rely On Mobile Reviews In-Store Before Making a Purchase

Beauty Buyers Rely On Mobile Reviews In-Store Before Making a Purchase | Mobile Marketing Resources and Tips | Scoop.it

Beauty buyers are leveraging mobile reviews and other content to help them make in-store purchases, with Totalbeauty.com reporting 1.8 million sessions and 679,000 reviews read on its mobile application last year.

Additionally, 86,000 products were added to “favorites” in 2012 on Totalbeauty.com’s mobile app. The data also suggests women visit mobile Web sites while on the go, with the Totalbeauty.com site seeing 10.8 million mobile visits and 21.6 million mobile page views in 2012.

“We are seeing that not only are women looking to their networks, to people that they know, but they are also looking to trusted resources,” said Mary Dolan, social interactive marketing manager at Totalbeauty.com. “We have the biggest database of unbiased consumer product reviews on the Web so our mobile app lets them easily log-in and check out products and what people are saying about them before they purchase.

“Women are researching on average 20 minutes before they hit the store to make a purchase,” she said.

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How to Pick the Right Ad Format for Tablet Marketing

How to Pick the Right Ad Format for Tablet Marketing | Mobile Marketing Resources and Tips | Scoop.it
How to pick the right ad format for tablet marketing by Lauren Johnson ...[E]xtensive new research from VivaKi finds that not all tablet advertising units are created equal.
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How to Make Your Website Mobile-Friendly With Google's GoMo

How to Make Your Website Mobile-Friendly With Google's GoMo | Mobile Marketing Resources and Tips | Scoop.it
Make Your Website Mobile-Friendly With Google’s GoMo by Daniel Bulygin | Google was always a big supporter of mobile technology, especially since the release of its own smartphone operating system Android.
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Mobile Marketing Mistakes | 5 Things You Might Be Doing Wrong

Mobile Marketing Mistakes | 5 Things You Might Be Doing Wrong | Mobile Marketing Resources and Tips | Scoop.it
Mobile Marketing Mistakes | 5 Things You Might Be Doing Wrong Posted by Brett Gordon | The first thing you want to be aware of is that the modern day consumer is extremely impatient.
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Michelle Gilstrap's curator insight, April 8, 2013 12:22 PM

Mobile Marketing is one of the areas that many of us are learning each day. The Mobile devices are booming and access to sites will be well over 50% by next year from mobile devices. If your site is not mobile ready, get it done fast.

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Mobile Innovation (Part 1)

Mobile Innovation (Part 1) | Mobile Marketing Resources and Tips | Scoop.it
Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers by Christina "CK" Kerley | Editor's note: This article is the introduction to an upcoming series on five mobile innovation strategies, spanning brand engagement, sales...
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How to Make Your Blog Mobile Friendly

How to Make Your Blog Mobile Friendly | Mobile Marketing Resources and Tips | Scoop.it
How to Make Your Blog Mobile-Friendly by Ian Cleary (@Ian Cleary) | Do you want more mobile subscribers and readers? Is your blog suitable for a mobile device?
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19 Mobile Marketing Facts You Need to Know

19 Mobile Marketing Facts You Need to Know | Mobile Marketing Resources and Tips | Scoop.it
19 Mobile Marketing Facts You Need to Know by Jake Abrams | Whether it's for email, social networking, search or online shopping, people simply can't get away from their mobile devices.
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Mobile Payments & Company Mobility

Mobile Payments & Company Mobility | Mobile Marketing Resources and Tips | Scoop.it
3 WAYS TO MARKET YOUR COMPANY’S MOBILITY by Tina Samuels | Thanks to platforms such as Intuit, PayPal, and Square, even independent contractors can accept payments on the go.
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Mobile Marketing Spending

Mobile Marketing Spending | Mobile Marketing Resources and Tips | Scoop.it
Mobile Marketing to Increase Spending Among 12 Vertical Markets Posted by Brett Gordon | According to a recent report from Millenial Media, spending on mobile marketing among 12 major vertical markets has risen steadily over the past few years.
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Local Mobile Search on Smartphones Facts & Research

Local Mobile Search on Smartphones  Facts & Research | Mobile Marketing Resources and Tips | Scoop.it
86% of Smartphone Owners Use Device for Local Search by Matt McGee | You’ve probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence.
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Mobile Facts & Research

Mobile Facts & Research | Mobile Marketing Resources and Tips | Scoop.it
Top-5 mobile marketing landmarks By Ronan Shields | April 3 1973 [was] the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G services in the UK,Marketing Week...
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Mobile Facts & Research

Mobile Facts & Research | Mobile Marketing Resources and Tips | Scoop.it
26 Mobile Marketing Facts You Need to Know by Chris Jenkins | Implementing a flawless mobile marketing strategy is no simple task, but these 26 facts should help get you thinking about where to start.
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How to Become a Mobile Marketing Success Story

How to Become a Mobile Marketing Success Story | Mobile Marketing Resources and Tips | Scoop.it

How to Become a Mobile Marketing Success Story by Sherice Jacob Although mobile marketing is in its infancy, that doesn’t mean you have to wait until the medium takes its first steps to be successful. Already, enterprising retailers and small businesses alike are testing the waters of advertising on smart phones, and they’re seeing surprisingly good results. Here’s what you need to know if you’d like to join the ranks of successful mobile media marketers.

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The perils of deep discounts delivered via mobile advertising

The perils of deep discounts delivered via mobile advertising | Mobile Marketing Resources and Tips | Scoop.it

Mobile advertising has become a no-brainer for some brands to drive in-store traffic and online revenue. However, it seems that some marketers are relying on calls-to-action that promise heavy price markdowns to drive click-throughs, which puts the value of the brand at risk.

By focusing solely on price, retailers are putting themselves in situations that thrive on one-time sales. Instead, marketers need to add value to their mobile advertising campaigns to keep consumers coming back in the future.

“If retailers become too deeply associated with endless discounts and incentives then they risk damaging their brand and ultimately devaluing their offering,” said Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile, New York.

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10 Mobile Coupon Facts You Should Know About [Infographic]

10 Mobile Coupon Facts You Should Know About [Infographic] | Mobile Marketing Resources and Tips | Scoop.it
10 Mobile Coupon Facts You Should Know About by Daniel Bulygin [Infographic] As you all should know by now, mobile technology is exploding! And did you know that 42% of all smartphone/tablet users have already tried using mobile coupons?
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5 Tips tp Make Facebook Marketing Mobile-Friendly

5 Tips tp Make Facebook Marketing Mobile-Friendly | Mobile Marketing Resources and Tips | Scoop.it
5 Tips to Make Facebook Marketing Mobile-Friendly by Jim Belosic According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.
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Leveraging Smartphones to Deliver Hyperlocal In-Store Advertising

Leveraging Smartphones to Deliver Hyperlocal In-Store Advertising | Mobile Marketing Resources and Tips | Scoop.it
Retailers leveraging smartphones to deliver hyper-local in-store advertising By Chantal Tode | As more consumers shop bricks-and-mortar stores with a smartphone in hand, retailers are looking to offer location services such as indoor mapping tied...
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Local Mobile Ad Space to Hit $9 Billion by 2017

Local Mobile Ad Space to Hit $9 Billion by 2017 | Mobile Marketing Resources and Tips | Scoop.it
Forecast: Local Mobile to push $9 billion by Kristina Knight | Look for the local mobile space to skyrocket over the coming four years. A new forecast out from BIA/Kelsey predicts the local mobile ad space will hit at least $9 billion by 2017.
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Mobile Marketing to Build Sales & Customer Loyalty

Mobile Marketing to Build Sales & Customer Loyalty | Mobile Marketing Resources and Tips | Scoop.it
Using Mobile Marketing to Build Sales and Customer Loyalty Posted by Brett Gordon | Mobile marketing is constantly changing, and companies and businesses need to adapt to these changes or they are playing a game with fire that they will not win.
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We Are Way Beyond the Year of Mobile - Facts & Research

We Are Way Beyond the Year of Mobile - Facts & Research | Mobile Marketing Resources and Tips | Scoop.it
3 ways you're sabotaging mobile by Melissa Hodgdon | Forget the "Year of Mobile" -- that slipped right by us. Today, we're living it and so are our kids.
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Mobile Retail is the Future of Shopping

Mobile Retail is the Future of Shopping | Mobile Marketing Resources and Tips | Scoop.it
Mobile Retail: The Future of Shopping Is in the Palms of Your Hands by Robert Gedarovich | Years ago, Bob Dylan famously sang, “Oh the times, they are a-changing.” The lyrics have never been truer.
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Hashtag Use Mobile Marketing Tips

Hashtag Use Mobile Marketing Tips | Mobile Marketing Resources and Tips | Scoop.it
Hashtag targeting comes of age, driving mobile marketing opportunities: report By Chantal Tode | The report found that 58 percent of respondents use hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices.
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Mobile Marketing Tips

Mobile Marketing Tips | Mobile Marketing Resources and Tips | Scoop.it
Four Tips for Getting Your Mobile Marketing Initiatives off the Ground By Mike Romano | For many brands, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and building customer...
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Facebook Smartphones

Facebook Smartphones | Mobile Marketing Resources and Tips | Scoop.it
HTC First: The First Facebook-Optimized Phone by Nicole Nguyen | This morning, after Facebook introduced Facebook Home, an Android-based social experience that falls somewhere between an app and an operating system, we also got news of the first...
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