Mobile Marketing | News Updates
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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Are Social Sharing Buttons on Mobile Sites a Waste of Space?

Are Social Sharing Buttons on Mobile Sites a Waste of Space? | Mobile Marketing | News Updates | Scoop.it
Social media usage on mobile's huge. But how often are users tapping buttons to like, pin or tweet? Are social sharing buttons on mobile a waste of space?
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How to make the most of the mobile, cloud-based world

How to make the most of the mobile, cloud-based world | Mobile Marketing | News Updates | Scoop.it
Just a couple of years ago, I advised small businesses that their future was mobile. Customers would reach them on mobile devices, and they'd run their companies on mobile devices too.
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What Google's Mobile-First Rules Mean For Your Marketing Strategy - Marketing Land

What Google's Mobile-First Rules Mean For Your Marketing Strategy - Marketing Land | Mobile Marketing | News Updates | Scoop.it
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.
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Babes in Mobileland: Study Shows Huge Percentage of Wee Ones Master Mobile Before Potty Training

Babes in Mobileland: Study Shows Huge Percentage of Wee Ones Master Mobile Before Potty Training | Mobile Marketing | News Updates | Scoop.it
For a time, toy companies did a bang up business in fake cell phone toys for tiny tots.
Now? Little ones’ first exposure to mobile phones and mobile media is likely to be via the real thing.
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Why Has Mobile Banking Growth Stalled? Blame Hackers

Why Has Mobile Banking Growth Stalled? Blame Hackers | Mobile Marketing | News Updates | Scoop.it
After several years of dramatic growth, the adoption rate for mobile banking in the U.S. has slowed dramatically. Those who like to bank this way are doing i...
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How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood

How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood | Mobile Marketing | News Updates | Scoop.it
I was so intrigued with SEJ Summit London speaker Andrew Girdwood’s title of Media Innovations Director at DigitasLBi, that I wanted to ask him more about innovation and integrated marketing.
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Start-Ups Try to Challenge Google, at Least on Mobile Search - New York Times

Start-Ups Try to Challenge Google, at Least on Mobile Search - New York Times | Mobile Marketing | News Updates | Scoop.it
Venture capitalists, intimidated by Google search for a decade, have begun investing hundreds of millions in new search efforts for mobile phones.
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Top 20 Most Useful Mobile Business Apps For 2015

Top 20 Most Useful Mobile Business Apps For 2015 | Mobile Marketing | News Updates | Scoop.it
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.
The post Top 20 Most Useful Mobile Business Apps For 2015 appeared first on Marketing Land.
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Google Gives Boost to Mobile-Friendly Sites - Wall Street Journal

Google Gives Boost to Mobile-Friendly Sites - Wall Street Journal | Mobile Marketing | News Updates | Scoop.it
Google began shuffling its rankings for mobile websites Tuesday, favoring sites that look good on smartphone screens and penalizing sites that don’t.
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7 Mobile Marketing Tips for Small Business

7 Mobile Marketing Tips for Small Business | Mobile Marketing | News Updates | Scoop.it
Did you know that over half of adults in the United States now utilize a smart phone to surf the...
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5 Mobile Apps for Marketing Success on the Go

5 Mobile Apps for Marketing Success on the Go | Mobile Marketing | News Updates | Scoop.it
Here's a roundup of the best apps out there for marketers taking their work on the go
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How to prep, in 7 steps, for Google's mobile search change - Computerworld

How to prep, in 7 steps, for Google's mobile search change - Computerworld | Mobile Marketing | News Updates | Scoop.it
With Google about to make a change that will affect how websites are ranked in its mobile search results, now is the time for companies to make sure their websites don't sink to the bottom of the pile.
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Does Your Mobile App Need A Patent?

Does Your Mobile App Need A Patent? | Mobile Marketing | News Updates | Scoop.it
So you’ve got an app idea and want to protect it. Is a patent then the right route to protecting your idea?
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3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat | Mobile Marketing | News Updates | Scoop.it
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch.
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Polish Bank Introduces Mobile ATMs You Can Summon With An App - Fast Company

Polish Bank Introduces Mobile ATMs You Can Summon With An App - Fast Company | Mobile Marketing | News Updates | Scoop.it
The Idea Bank has deployed a fleet of cars with ATMs for entrepreneurs to make mobile deposits, though only in Warsaw for now.
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How Google's AdWords updates will impact marketing in the mobile-era

How Google's AdWords updates will impact marketing in the mobile-era | Mobile Marketing | News Updates | Scoop.it
Google has unveiled a flurry of updates designed to make its media more mobile friendly, focusing on offering advertisers creative ad...
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Google Searches in Ten Countries Now Happening More on Mobile than Desktop

Google Searches in Ten Countries Now Happening More on Mobile than Desktop | Mobile Marketing | News Updates | Scoop.it
Was your last search executed on a mobile device or a desktop PC?
If you live in the U.S., Japan, or one of eight other key countries, there’s a better than 50-50 chance it was via mobile.
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Google Is Now Optimized for Mobile Marketing. Are You?

Google Is Now Optimized for Mobile Marketing. Are You? | Mobile Marketing | News Updates | Scoop.it
Google has rolled out a new mobile-friendly update. Is your mobile marketing and content marketing ready? And if now, how can you get there?
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Google Launches New Mobile Ad Units, Reveals Mobile Search Has Overtaken Desktop by @mattsouthern

Google Launches New Mobile Ad Units, Reveals Mobile Search Has Overtaken Desktop by @mattsouthern | Mobile Marketing | News Updates | Scoop.it
Two bits of news came out of the Google camp today, both of which are related to mobile search.
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Babies as young as 6 months using mobile media - Science Daily

Babies as young as 6 months using mobile media - Science Daily | Mobile Marketing | News Updates | Scoop.it
More than one-third of babies are tapping on smartphones and tablets even before they learn to walk or talk, and by one year of age, one in seven toddlers is using devices for at least an hour a day, according to a new study.
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Well we knew it was coming... 

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Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not ... - Search Engine Land

Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not ... - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Google's John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.
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Google: Online Video a “Must” For Mobile Marketing

Google: Online Video a “Must” For Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that...
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5 Reasons Your Mobile Marketing Strategy Isn't Working

5 Reasons Your Mobile Marketing Strategy Isn't Working | Mobile Marketing | News Updates | Scoop.it
This infographic by Formstack explains the most common mobile marketing mistakes: here's what you're doing wrong.
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Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know

Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know | Mobile Marketing | News Updates | Scoop.it
Google's upcoming algorithm change comes down to whether your website, landing pages, and blog are fully optimized for mobile. Learn more about the change and how to prepare.
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