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Mobile is in your future, are you paying attention?
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Cover your assets: The cost of distributing your game's digital content

Cover your assets: The cost of distributing your game's digital content | Mobile Marketing | News Updates | Scoop.it
In this reprinted #altdevblogaday in-depth piece, Google's game developer advocate and Blizzard veteran Colt McAnlis shares concepts and strategies for distributing your content online yourself.

 

Depending on the location of the server, it can take from about 7 minutes to almost 3 hours to transfer the same amount of data. Why is there such a variation in download time? To answer the question, you must consider two terms: bandwidth and latency.

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How often do you share through social networks on your mobile device?

How often do you share through social networks on your mobile device? | Mobile Marketing | News Updates | Scoop.it
Earlier today, I asked you why you use iOS .

 

I asked that question for a couple of different reasons, but mostly because I think it’s interesting to know why some people choose one operating system over another, especially because a platform can quickly become an incredibly important part of our lives. And with each platform comes unique features, but there’s one aspect to all of them that can be reached in several different ways.

 

Whether it’s based on features embedded within the mobile OS out of the box, or through applications downloaded to the device, being socially connected is something that has become standard, and now we’re all about the sharing.

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Why Mobile Commerce Is Critical For E-Commerce

Why Mobile Commerce Is Critical For E-Commerce | Mobile Marketing | News Updates | Scoop.it

Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?

Marty Note
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.

By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.


Via Martin (Marty) Smith
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Mobile Presence Deemed “Critical” By Users - Small Business Trends

Mobile Presence Deemed “Critical” By Users - Small Business Trends | Mobile Marketing | News Updates | Scoop.it
It doesn’t take much to notice that consumer reliance on mobile and mobile search is growing at an enormous speed. But just how important is it for businesses, even small business, to create a powerful mobile experience for their users?
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Why Shazam Is Changing The Mobile Landscape

Why Shazam Is Changing The Mobile Landscape | Mobile Marketing | News Updates | Scoop.it
When we think of successful mobile apps, Instagram comes to mind but one that has been quietly improving is the music recognition app Shazam, a perfec...

 

Find One Thing And Do It Well

 

When an existing company looks at developing a mobile app or service, its desire to throw everything at it is often visible from the outside. With so many exciting new features within mobile, it’s tempting to try and use as many as possible so you can offer users everything you possibly can.

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Mobile working killing relationships: survey

Mobile working killing relationships: survey | Mobile Marketing | News Updates | Scoop.it
Summary: A quarter of Australians have had fights with their partners about working on their mobile devices during their personal time, according to a survey by Good Technology.
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Mobile Friendly Websites – How to Optimise Your Website for Mobile

Mobile Friendly Websites – How to Optimise Your Website for Mobile | Mobile Marketing | News Updates | Scoop.it
Today, web content is increasingly being accessed via hand held devices.

 

Smartphone penetration reached 45% in the UK

 

Tablet usage increased as a percentage of total population to 10% in the UK

 

The average user spends 24mins 49 seconds a day surfing the internet from mobile

 

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The 6 Top Mobile SEO Must-Knows

The 6 Top Mobile SEO Must-Knows | Mobile Marketing | News Updates | Scoop.it
Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches.

 

The advantage of properly implementing and aiming your brand's mobile site will certainly become evident when reporting on traffic and conversions after the fact. The statistics speak for themselves: mobile search directly drove 25 percent of all online U.S. device purchases, according to a study by Google published in March 2010. The numbers have only increased since.

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5 Challenges in Developing Enterprise Mobile Apps

5 Challenges in Developing Enterprise Mobile Apps | Mobile Marketing | News Updates | Scoop.it
With mobile platforms changing the paradigm of consumer technology, it becomes imperative for businesses to reach their audience through these platforms.

 

1) Too many platforms, too little time

With a myriad of mobile platforms available for consumers currently, companies have to design their apps to meet the various platforms their customers use.

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Study Suggests Search Engines Not As Popular On Mobile Devices

Study Suggests Search Engines Not As Popular On Mobile Devices | Mobile Marketing | News Updates | Scoop.it
Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online.
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Responsive Design Alone Is Not Mobile SEO

Responsive Design Alone Is Not Mobile SEO | Mobile Marketing | News Updates | Scoop.it
Finally, Google and Bing have both made it official that for mobile search, it is best to have One URL to Rule Them All, something I have been advocating for over 2 years.

 

Using responsive design to render for different devices under one URL is a great first step, but that means assuming the same keyword trend and intent applies to all devices.

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The New Mobile SEO Strategy

The New Mobile SEO Strategy | Mobile Marketing | News Updates | Scoop.it
Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Google supports three ways of serving mobile specific content to users and have provided recommendations for each.

 

Watching the progression of mobile SEO has been more than interesting. When I think about important concepts for mobile, battery life and Internet speed play a huge role in conversion. So, it would make sense that the iPad dominates revenue across the board as most of these devices are connected to WiFi and used mainly for browsing.

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Mobile Marketing: Understanding How People Use Smartphones

Mobile Marketing: Understanding How People Use Smartphones | Mobile Marketing | News Updates | Scoop.it
We all know that people use smartphones. But to create an effective mobile marketing strategy, you need to better understand how they're using their devices.
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Top Five Augments Reality Apps | Mobile Phone Reviews

Top Five Augments Reality Apps | Mobile Phone Reviews | Mobile Marketing | News Updates | Scoop.it
A rundown of the best augmented reality apps available for smartphones, bringing information right onto your handset's display...

Via Timo Ilomäki, Laurence Roelants
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Mobile marketing coverage at this year's ad:tech

Mobile marketing coverage at this year's ad:tech | Mobile Marketing | News Updates | Scoop.it
Mobile marketing budgets remain small, but many marketers find growth in the nascent platform.

 

Mobile marketing budgets remain small, but many marketers find growth in the nascent platform. Several speakers will be discussing the future of mobile marketing at this year's ad:tech and where the growth is going to be.

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Social Media More Dangerous Than Drink Driving (So Don’t Tweet Behind The Wheel), Say Police - AllTwitter

Social Media More Dangerous Than Drink Driving (So Don’t Tweet Behind The Wheel), Say Police - AllTwitter | Mobile Marketing | News Updates | Scoop.it
Social Media More Dangerous Than Drink Driving (So Don’t Tweet Behind The Wheel), Say Police...
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3 Steps to Reduce Mobile Checkout Friction

3 Steps to Reduce Mobile Checkout Friction | Mobile Marketing | News Updates | Scoop.it
More information = less friction, and less friction = more conversions.

 

Consumers who open email on mobile devices - now about one-third of mobile opens - are less likely to click than those who open on a desktop. Low expectations of, and poor experiences with mobile site usability are to blame. Usability, Jakob Nielsen tells us, is "life or death" for low-commitment mobile experiences.

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The Clean Web Movement: Mobile’s Influence On Startup Design

The Clean Web Movement: Mobile’s Influence On Startup Design | Mobile Marketing | News Updates | Scoop.it
Whether it's in response to the over-stimulation of banner ads and animated gifs, the proliferation of mobile and tablet devices whose screen sizes dictate simpler navigation and layout options, a reaction to our information-overloaded society, or,...

 

In fact, one argument says that the earliest days of the web often involved basic websites with just text. But I’ll respectively disagree that we’re not seeing something worth mentioning here, even if it’s not exactly a “new” idea. It’s about defining trends among web startups and web services, and grouping them under some sort of umbrella term, the way that “Web 2.0″ once did for the older lot.

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Mobile computing wars pose tough choices for Internet publishers

Mobile computing wars pose tough choices for Internet publishers | Mobile Marketing | News Updates | Scoop.it
For Microsoft and Amazon.com, and the clutch of other companies that hope to carve out a big slice of a mobile computing business currently...
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How to Use Mobile Devices to Solve Global Problems

How to Use Mobile Devices to Solve Global Problems | Mobile Marketing | News Updates | Scoop.it

In 1999, half of the world had either never used a phone or had to travel more than two hours to reach the nearest one. Years later, mobile devices are being used in extremely innovative ways to connect and empower people around the world.


Via Spaceweaver
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What Customers Want From Mobile Websites [Case Study]

What Customers Want From Mobile Websites [Case Study] | Mobile Marketing | News Updates | Scoop.it
What do consumers want from a mobile website? This case study highlights what works - and what doesn't - when it comes to mobile sites and intent to purchase.

 

It really is that simple. People aren’t getting out the Yellow Pages any more before they come visit your business. They don’t need to–they’ve got phones. And Google. So if you’re not serving them the information that will get them to your location or get them to buy, you’re missing the boat. Like The Tile Shop. One broken web page was all it took for me to punt them. Think your customers aren’t as impatient as I am? If so, you’re probably wrong.

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Staggering Statistics of the Mobile Web

Staggering Statistics of the Mobile Web | Mobile Marketing | News Updates | Scoop.it
Exploring the Intersection of Church and Technology...

 

Sure, there’s a lot of compelling technical reasons why you would want an app, but I think the number one reason comes down to ease of usability and staying in front of the smartphone users face.

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4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences | Mobile Marketing | News Updates | Scoop.it

Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating a location-based solution, app, and site.

 

App developers who want to hone in on the value of local search should avoid business listings' noise and create a single and dynamic business identity for users starting with the business NAP. This includes understanding the strength of a business listing and the bias that might be influencing that listing (e.g., advertising, user-generated content, etc.).

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Stop building apps and start building behaviors

Stop building apps and start building behaviors | Mobile Marketing | News Updates | Scoop.it
Guest Post
Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that...
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7 Tips for Creating the Right Mobile Experience for Your Website

7 Tips for Creating the Right Mobile Experience for Your Website | Mobile Marketing | News Updates | Scoop.it
Nearly half your audience expects a mobile-friendly website. Check out these tips for creating the right mobile experience for these users.

 

You must Keep it simple

Your mobile website home page should only display the most relevant information. (With a well-defined navigation structure, you’ll be able to add more details later.)

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