Mobile Marketing ...
Follow
Find
1.2K views | +0 today
Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

5 Genius Examples of QR Codes in Marketing

5 Genius Examples of QR Codes in Marketing | Mobile Marketing | News Updates | Scoop.it
Fortunately, these companies have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process.

 

Fortunately, these companies have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few examples to get your mind stirring.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week

Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week | Mobile Marketing | News Updates | Scoop.it
We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent.

 

Based on a survey of 1,100 US adults, the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphone owners use location-aware mobile apps. It also discovered that consumers who own smartphones, tablets and PCs are (not surprisingly) the most “avid” users of local search. By contrast, those who own only PCs and feature phones do many fewer local searches.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How Not To Handle Mobile Redirects

How Not To Handle Mobile Redirects | Mobile Marketing | News Updates | Scoop.it
Keep your visitors happy by understanding the user experience implications of mobile redirects and learn what not to do!

 

This isn’t a technical post on how to redirect users to a mobile version of your website. There are numerous articles that cover that topic in great detail. Rather, this post will cover the user experience implications of mobile redirects and what not to do if you want to keep visitors happy.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Thinking About B2B Content Marketing Through The Lens of the Buyer

Thinking About B2B Content Marketing Through The Lens of the Buyer | Mobile Marketing | News Updates | Scoop.it
Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing.

 

B2B buyers are making decisions for a business, so most B2B sales have multiple people involved in the buying process. In most instances, these buyers will have different roles, decision-making authority, goals, and motivations that drive their purpose and levels of involvement in the buying process.

 

Consequently, content that resonates with one player in the buying process does not always resonate well with another individual in the buying process, and may only be relevant during different phases in the buyer’s journey.

more...
No comment yet.
Rescooped by Level343 from Social web for women
Scoop.it!

Top Five Augments Reality Apps | Mobile Phone Reviews

Top Five Augments Reality Apps | Mobile Phone Reviews | Mobile Marketing | News Updates | Scoop.it
A rundown of the best augmented reality apps available for smartphones, bringing information right onto your handset's display...

Via Timo Ilomäki, Laurence Roelants
more...
No comment yet.
Scooped by Level343
Scoop.it!

Mobile marketing coverage at this year's ad:tech

Mobile marketing coverage at this year's ad:tech | Mobile Marketing | News Updates | Scoop.it
Mobile marketing budgets remain small, but many marketers find growth in the nascent platform.

 

Mobile marketing budgets remain small, but many marketers find growth in the nascent platform. Several speakers will be discussing the future of mobile marketing at this year's ad:tech and where the growth is going to be.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Social Media More Dangerous Than Drink Driving (So Don’t Tweet Behind The Wheel), Say Police - AllTwitter

Social Media More Dangerous Than Drink Driving (So Don’t Tweet Behind The Wheel), Say Police - AllTwitter | Mobile Marketing | News Updates | Scoop.it
Social Media More Dangerous Than Drink Driving (So Don’t Tweet Behind The Wheel), Say Police...
more...
No comment yet.
Scooped by Level343
Scoop.it!

3 Steps to Reduce Mobile Checkout Friction

3 Steps to Reduce Mobile Checkout Friction | Mobile Marketing | News Updates | Scoop.it
More information = less friction, and less friction = more conversions.

 

Consumers who open email on mobile devices - now about one-third of mobile opens - are less likely to click than those who open on a desktop. Low expectations of, and poor experiences with mobile site usability are to blame. Usability, Jakob Nielsen tells us, is "life or death" for low-commitment mobile experiences.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Clean Web Movement: Mobile’s Influence On Startup Design

The Clean Web Movement: Mobile’s Influence On Startup Design | Mobile Marketing | News Updates | Scoop.it
Whether it's in response to the over-stimulation of banner ads and animated gifs, the proliferation of mobile and tablet devices whose screen sizes dictate simpler navigation and layout options, a reaction to our information-overloaded society, or,...

 

In fact, one argument says that the earliest days of the web often involved basic websites with just text. But I’ll respectively disagree that we’re not seeing something worth mentioning here, even if it’s not exactly a “new” idea. It’s about defining trends among web startups and web services, and grouping them under some sort of umbrella term, the way that “Web 2.0″ once did for the older lot.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Mobile computing wars pose tough choices for Internet publishers

Mobile computing wars pose tough choices for Internet publishers | Mobile Marketing | News Updates | Scoop.it
For Microsoft and Amazon.com, and the clutch of other companies that hope to carve out a big slice of a mobile computing business currently...
more...
No comment yet.
Rescooped by Level343 from Global Brain
Scoop.it!

How to Use Mobile Devices to Solve Global Problems

How to Use Mobile Devices to Solve Global Problems | Mobile Marketing | News Updates | Scoop.it

In 1999, half of the world had either never used a phone or had to travel more than two hours to reach the nearest one. Years later, mobile devices are being used in extremely innovative ways to connect and empower people around the world.


Via Spaceweaver
more...
No comment yet.
Scooped by Level343
Scoop.it!

What Customers Want From Mobile Websites [Case Study]

What Customers Want From Mobile Websites [Case Study] | Mobile Marketing | News Updates | Scoop.it
What do consumers want from a mobile website? This case study highlights what works - and what doesn't - when it comes to mobile sites and intent to purchase.

 

It really is that simple. People aren’t getting out the Yellow Pages any more before they come visit your business. They don’t need to–they’ve got phones. And Google. So if you’re not serving them the information that will get them to your location or get them to buy, you’re missing the boat. Like The Tile Shop. One broken web page was all it took for me to punt them. Think your customers aren’t as impatient as I am? If so, you’re probably wrong.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Staggering Statistics of the Mobile Web

Staggering Statistics of the Mobile Web | Mobile Marketing | News Updates | Scoop.it
Exploring the Intersection of Church and Technology...

 

Sure, there’s a lot of compelling technical reasons why you would want an app, but I think the number one reason comes down to ease of usability and staying in front of the smartphone users face.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Responsive Design v. Mobile Website - Know The Difference

Responsive Design v. Mobile Website - Know The Difference | Mobile Marketing | News Updates | Scoop.it

Years ago we web designers had it easy. We designed websites to be viewed on big and clunky desktop computers. For the most part, these computers used a Windows platform and were navigated with a device called a "mouse". (Excuse me for a second I have to yell at some kids to get off of my lawn.)

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 tricks to build loyal fans on mobile

5 tricks to build loyal fans on mobile | Mobile Marketing | News Updates | Scoop.it

For most marketers, their target audiences tend to follow a traditional path from awareness to loyalist. But as mobile phone use rose, so did the empowered consumer who was willing to follow, unfollow, opt-in or opt-out, embrace, or delete you at a moment's notice. So how can marketers create excitement, build loyalty, and capture the attention of fickle fans? It is not easy, but it can be done!

more...
No comment yet.
Scooped by Level343
Scoop.it!

6 Free Mobile Apps to Enhance Your Social Media Marketing

6 Free Mobile Apps to Enhance Your Social Media Marketing | Mobile Marketing | News Updates | Scoop.it
Mobile Marketing: 6 Smartphone apps to help you manage your social media activities.

 

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Cover your assets: The cost of distributing your game's digital content

Cover your assets: The cost of distributing your game's digital content | Mobile Marketing | News Updates | Scoop.it
In this reprinted #altdevblogaday in-depth piece, Google's game developer advocate and Blizzard veteran Colt McAnlis shares concepts and strategies for distributing your content online yourself.

 

Depending on the location of the server, it can take from about 7 minutes to almost 3 hours to transfer the same amount of data. Why is there such a variation in download time? To answer the question, you must consider two terms: bandwidth and latency.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How often do you share through social networks on your mobile device?

How often do you share through social networks on your mobile device? | Mobile Marketing | News Updates | Scoop.it
Earlier today, I asked you why you use iOS .

 

I asked that question for a couple of different reasons, but mostly because I think it’s interesting to know why some people choose one operating system over another, especially because a platform can quickly become an incredibly important part of our lives. And with each platform comes unique features, but there’s one aspect to all of them that can be reached in several different ways.

 

Whether it’s based on features embedded within the mobile OS out of the box, or through applications downloaded to the device, being socially connected is something that has become standard, and now we’re all about the sharing.

more...
No comment yet.
Rescooped by Level343 from Curation Revolution
Scoop.it!

Why Mobile Commerce Is Critical For E-Commerce

Why Mobile Commerce Is Critical For E-Commerce | Mobile Marketing | News Updates | Scoop.it

Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?

Marty Note
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.

By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.


Via Martin (Marty) Smith
more...
No comment yet.
Scooped by Level343
Scoop.it!

Mobile Presence Deemed “Critical” By Users - Small Business Trends

Mobile Presence Deemed “Critical” By Users - Small Business Trends | Mobile Marketing | News Updates | Scoop.it
It doesn’t take much to notice that consumer reliance on mobile and mobile search is growing at an enormous speed. But just how important is it for businesses, even small business, to create a powerful mobile experience for their users?
more...
No comment yet.
Scooped by Level343
Scoop.it!

Why Shazam Is Changing The Mobile Landscape

Why Shazam Is Changing The Mobile Landscape | Mobile Marketing | News Updates | Scoop.it
When we think of successful mobile apps, Instagram comes to mind but one that has been quietly improving is the music recognition app Shazam, a perfec...

 

Find One Thing And Do It Well

 

When an existing company looks at developing a mobile app or service, its desire to throw everything at it is often visible from the outside. With so many exciting new features within mobile, it’s tempting to try and use as many as possible so you can offer users everything you possibly can.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Mobile working killing relationships: survey

Mobile working killing relationships: survey | Mobile Marketing | News Updates | Scoop.it
Summary: A quarter of Australians have had fights with their partners about working on their mobile devices during their personal time, according to a survey by Good Technology.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Mobile Friendly Websites – How to Optimise Your Website for Mobile

Mobile Friendly Websites – How to Optimise Your Website for Mobile | Mobile Marketing | News Updates | Scoop.it
Today, web content is increasingly being accessed via hand held devices.

 

Smartphone penetration reached 45% in the UK

 

Tablet usage increased as a percentage of total population to 10% in the UK

 

The average user spends 24mins 49 seconds a day surfing the internet from mobile

 

more...
No comment yet.
Scooped by Level343
Scoop.it!

The 6 Top Mobile SEO Must-Knows

The 6 Top Mobile SEO Must-Knows | Mobile Marketing | News Updates | Scoop.it
Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches.

 

The advantage of properly implementing and aiming your brand's mobile site will certainly become evident when reporting on traffic and conversions after the fact. The statistics speak for themselves: mobile search directly drove 25 percent of all online U.S. device purchases, according to a study by Google published in March 2010. The numbers have only increased since.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Challenges in Developing Enterprise Mobile Apps

5 Challenges in Developing Enterprise Mobile Apps | Mobile Marketing | News Updates | Scoop.it
With mobile platforms changing the paradigm of consumer technology, it becomes imperative for businesses to reach their audience through these platforms.

 

1) Too many platforms, too little time

With a myriad of mobile platforms available for consumers currently, companies have to design their apps to meet the various platforms their customers use.

more...
No comment yet.