Guest Post As 2012 comes to a close, we bid farewell to one “year of mobile” and get ready to embark on another. The industry keeps saying this will be the year, and then it isn’t. What gives?...
As I see it, at the moment “mobile” still means too many things to too many people. There’s a serious disconnect among the mobile-related needs and objectives of three key groups in the mobile landscape: brands, consumers, and publishers.
Finally, we need to stop thinking of mobile as world unto itself. We don’t need to reinvent the wheel.
Walt Mossberg reviews a new, free app called HomeSnap that lets you take a picture of a home and get an estimate of its price, plus details on its square footage, number of rooms, similar homes for sale and other facts.
If you're looking for a house or just curious about one and you own an iPhone, HomeSnap is a clever, useful and entertaining tool.
The app shows more map on screen and turns mobile mapping into one intuitive experience. It’s a sharper looking, vector-based map that loads quickly and provides smooth tilting and rotating of 2D and 3D views. The search box at the top is a good place to start—perhaps by entering the name of a new and interesting restaurant. An expandable info sheet at the bottom shows the address, opening hours, ratings and reviews, images, directions and other information.
Recently, News Corp announced that they were pulling the plug on their subscription based, mobile only newspaper The Daily.
The study found that around a quarter of US respondents use mobile to keep up with the news. 30% of smartphone users said they learn about breaking news through text alerts and notifications on their mobile device.
Jason Spero, head of Americas mobile advertising at Google said last year that the mobile web was “driving a cultural change”. It’s a view echoed by Dennis Woodside, chief executive officer of Motorola Mobility, the mobile market will “dwarf the PC and all the PC industry has done” and will “transform almost every industry” he believes.
A while back, I reached out to a trusted industry colleague to get his thoughts on the mobile search landscape.
No seriously, if you don’t do anything else, make a concerted effort to improve page-load speed for your website. The empirical evidence suggests that page-load speed is by far the number one factor determining how users perceive your site when viewing via a mobile browser. Moreover, improving page-load speed can also have a major impact on visitors that are using traditional desktop and laptop browsers.
Everywhere you look, businesses are talking about the growth of mobile—and how it's changed the fundamentals of communication and commerce. In fact, by 2015, more people will use a mobile device to access the Internet than a computer.
Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions.
Fortunately, these companies have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process.
Fortunately, these companies have found innovative and unique ways to not only get you to scan their code, but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few examples to get your mind stirring.
We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent.
Based on a survey of 1,100 US adults, the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphone owners use location-aware mobile apps. It also discovered that consumers who own smartphones, tablets and PCs are (not surprisingly) the most “avid” users of local search. By contrast, those who own only PCs and feature phones do many fewer local searches.
Keep your visitors happy by understanding the user experience implications of mobile redirects and learn what not to do!
This isn’t a technical post on how to redirect users to a mobile version of your website. There are numerous articles that cover that topic in great detail. Rather, this post will cover the user experience implications of mobile redirects and what not to do if you want to keep visitors happy.
Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing.
B2B buyers are making decisions for a business, so most B2B sales have multiple people involved in the buying process. In most instances, these buyers will have different roles, decision-making authority, goals, and motivations that drive their purpose and levels of involvement in the buying process.
Consequently, content that resonates with one player in the buying process does not always resonate well with another individual in the buying process, and may only be relevant during different phases in the buyer’s journey.
In this two-part series, I will give you the reasons why you need to think specifically about mobile devices in your e-mail campaigns, and how you can bridge the gap between useless e-mails and ones that work with today’s technology.
We send over 11 million e-mails a month to teens, and our campaigns have seen similar trends. Because we market to teens and young adults, we see greater than average mobile usage, with 38%–57% of our e-mail opens coming from mobile devices.
Instead of merely pitching the standard benefits of accounting, like driving sales or increasing savings, inVenture goes a step further ...
A woman in low- and middle-income countries is 21 percent less likely to own a mobile phone than a man, according to the report, “Women & Mobile: A Global Opportunity,” by GSMA Development Fund, the Cherie Blair Foundation for Women and Vital Wave Consulting. In these countries, there are 300 million fewer female than male subscribers, representing a $13 billion revenue opportunity to mobile operators. In India, specifically, less than 30 percent of all Indian women own a mobile phone.
Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.
Desktop vs. Mobile web consumption. Stunning.
This is an astonishing trend. Astonishing because the switch has already happened when it comes to India - more mobile web consumption than desktop - and because of the speed at which this flip over occurs.
In the US, and other western countries, this might take some time to happen (especially because citizens can afford multiple devices unlike in China or India) but it is going to happen.
So is your company ready for this? Why is it that for most of you I still get a standard (hideous) desktop website when I visit from my Galaxy S3?
Another thing... mobile is not simple a "let's puke the same desktop data out at people" platform. You have to completely re-imagine the possibilities for marketing, consumer engagement, data, long term relationships and the way your company provides value.
As marketers zero in on mobile and social media for the coming year, it turns out that one may be benefiting the other, according to a new report from Nielsen.
40% of SocNet Consumption Now From Mobile Details from Nielsen’s “The Social Media Report 2012″ reveal that 34% of social media time spent in July 2012 was on mobile apps, as consumers grew their social app consumption by 76%, from a total of 23.2 billion minutes to 40.8 billion.
It seems the world has gone mobile lately and with over 40% smartphone penetration its a good time to start thinking about your mobile SEO campaign.
If you have a mobile site already or are thinking of getting one it is a good idea to look at How To Go Mo so you can see how your current site looks and get good tips on where to go moving forward with mobile.
As I said, like with standard SEO there are plenty of other boxes to tick and there are plenty of Mobile SEO myths floating around the internet. If you have any more mobile SEO boxes you feel are important to tick or have a different opinion altogether please leave a comment and we can argue it out!
True, this is only a sample of 100 sites, but they are the sites that get the most organic search traffic on the Internet. They could clearly be doing more to optimize for mobile search traffic, in my opinion, but the fact that they’re getting more overall traffic than most of us means they can’t be doing everything wrong.
This study is also consistent with findings from Mongoose Metrics that showed the majority of sites in the Quantcast Top Million redirect to mobile URLs instead of using responsive web design. At around 52%, however, their majority is not as clear as the 71% of top performing sites in this study that display mobile URLs.
There are over 700,000+ apps currently in the app store and you wouldn’t be surprised to see this figure get close to the one million mark by this time next year. How on earth are you able to make a successful app with that much competition? It’s not as simple as uploading it to the app store anymore.
You have to implement certain marketing tools, not only for pre-app release but ongoing as well. With this in mind, will the app still be successful?
It looks like the era of 720p smartphone screens may already be behind us as manufacturers like Sharp, HTC, Oppo and others usher in a new era of 1080p displays for the next batch of superphones. My how technology advances!
Years ago we web designers had it easy. We designed websites to be viewed on big and clunky desktop computers. For the most part, these computers used a Windows platform and were navigated with a device called a "mouse". (Excuse me for a second I have to yell at some kids to get off of my lawn.)
For most marketers, their target audiences tend to follow a traditional path from awareness to loyalist. But as mobile phone use rose, so did the empowered consumer who was willing to follow, unfollow, opt-in or opt-out, embrace, or delete you at a moment's notice. So how can marketers create excitement, build loyalty, and capture the attention of fickle fans? It is not easy, but it can be done!