AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. The post Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count appeared first on Marketing Land.
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
Bing is expected to launch their mobile friendly algorithm in the near future but claims this won't be any Mobilegeddon. The post Like Google, Bing Is Planning To Reward Mobile Friendly Sites appeared first on Marketing Land.
Unlike Google, Bing did not give us a specific date for the launch. But what we do know is that this ranking algorithm will give a slight benefit to mobile friendly designed web sites in the Bing mobile results. Bing is downplaying the impact searchers or webmasters will see with this update, saying they are going to ensure this does not hurt relevancy and even web pages that are not mobile friendly but are extremely relevant, will remain ranking well.
RT @AdobeDigitalPub: In digital marketing, you can’t understand mobile without understanding context http://t.co/6daZQ8ZFwG via @cmo_com
Location is the highest currency when it comes to context. Location based services using geo-fencing technologies are already making great strides in the retail sector by driving footfall into stores. In addition understanding users’ historical location behaviors is a powerful contextual means for advertisers to re-target their audiences.
A great deal has been written over the years about the necessity of computer users to be proactive if they want to guard their privacy and keep their machines clean of viruses. Habits such as changin...
You’ve been asking for it, we’ve been working on it, and it’s finally here: VODs on mobile! You will now be able to watch highlights and past broadcasts from all Twitch Partners and a growing number of broadcasters whose videos are HLS enabled.
I get it, but I'm still not used to watching videos on my freaking phone...
Move would block online and app ads with the aim of getting Google and other digital media companies to share in network infrastructure costs.
This idea, of course, raises the question of whether a drastic move like this, which the executive referred to as “the bomb”, would even be legal under net neutrality rules. While the European Commission filed antitrust charges against Google last month, the idea that it would allow mobile networks to block ads wholesale is hard to imagine.
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a new Call Intelligence Index report from Invoca.
Mobile video is changing the game in content marketing and creating opportunity to grow your brand. See 5 ways to rock the movie video catwalk. The post 5 Ways Mobile Video Rocks the Catwalk by @chasemcmichael appeared first on Search Engine Journal.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.