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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Report: 25 Percent Of Search Clicks Now From Mobile Devices

Report: 25 Percent Of Search Clicks Now From Mobile Devices | Mobile Marketing | News Updates | Scoop.it
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns.
Level343's insight:

Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all grew in Q4. But, consistent with findings in other reports, the share of searches generated by smartphones and tablets grew significantly in Q4.

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How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential

How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential | Mobile Marketing | News Updates | Scoop.it
Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year.
Level343's insight:

The goal of the mobile SEO audit is to provide a full vision of a site present organic mobile activity allowing to give recommendations to improve its mobile search visibility, traffic and conversions. To achieve this goal I divide the mobile SEO audit process in the following phases:

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Get a Mobile Mindset for 2013

Get a Mobile Mindset for 2013 | Mobile Marketing | News Updates | Scoop.it
Nielsen has released a new report containing facts on how US consumers use different forms of media and devices. The information on  the top 8 activities performed on mobiles is fascinating, or at ...
Level343's insight:

In terms of usage, 56% of mobile users have smartphones.  Eighty-five (85) million of us use social media apps on our smartphones, compared with 164 million have access to social media from their computers.

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Cathy Weber's curator insight, January 9, 2013 4:21 AM

In terms of usage, 56% of mobile users have smartphones.  Eighty-five (85) million of us use social media apps on our smartphones, compared with 164 million have access to social media from their computers.

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10 Tips To Optimize Conversions On Your Mobile Landing Pages

10 Tips To Optimize Conversions On Your Mobile Landing Pages | Mobile Marketing | News Updates | Scoop.it
In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main conclusion was that the user behavior is significantly impacted. So, mobile SEO deserves a special treatment of its own.
Level343's insight:

There’s a big difference between websites that are mobile-friendly and websites that are specifically developed for mobiles, the ones that use special features like pinching and zooming and take notice of the fact that limited screen size poses constraints of a different kind.

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Mobile E-mail Strategy: Why You Need One, Part 1 of 2

Mobile E-mail Strategy: Why You Need One, Part 1 of 2 | Mobile Marketing | News Updates | Scoop.it
In this two-part series, I will give you the reasons why you need to think specifically about mobile devices in your e-mail campaigns, and how you can bridge the gap between useless e-mails and ones that work with today’s technology.
Level343's insight:

We send over 11 million e-mails a month to teens, and our campaigns have seen similar trends. Because we market to teens and young adults, we see greater than average mobile usage, with 38%–57% of our e-mail opens coming from mobile devices.

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Mobile Technology: Are Women "Getting It" More than Men?

Mobile Technology: Are Women "Getting It" More than Men? | Mobile Marketing | News Updates | Scoop.it
Instead of merely pitching the standard benefits of accounting, like driving sales or increasing savings, inVenture goes a step further ...
Level343's insight:

A woman in low- and middle-income countries is 21 percent less likely to own a mobile phone than a man, according to the report, “Women & Mobile: A Global Opportunity,” by GSMA Development Fund, the Cherie Blair Foundation for Women and Vital Wave Consulting. In these countries, there are 300 million fewer female than male subscribers, representing a $13 billion revenue opportunity to mobile operators. In India, specifically, less than 30 percent of all Indian women own a mobile phone.

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Google Maps becomes the App Store’s most popular free app, just 7 hours after launch

Google Maps becomes the App Store’s most popular free app, just 7 hours after launch | Mobile Marketing | News Updates | Scoop.it
After months of posturing and reports of feuds between Google and Apple, Google Maps launched on the App Store earlier today. The app is already the number one most downloaded app ...
Level343's insight:

Go figure...

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting | Mobile Marketing | News Updates | Scoop.it
Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.

 

Desktop vs. Mobile web consumption. Stunning.

 

This is an astonishing trend. Astonishing because the switch has already happened when it comes to India - more mobile web consumption than desktop - and because of the speed at which this flip over occurs.

 

In the US, and other western countries, this might take some time to happen (especially because citizens can afford multiple devices unlike in China or India) but it is going to happen.

 

So is your company ready for this? Why is it that for most of you I still get a standard (hideous) desktop website when I visit from my Galaxy S3?

 

Another thing... mobile is not simple a "let's puke the same desktop data out at people" platform. You have to completely re-imagine the possibilities for marketing, consumer engagement, data, long term relationships and the way your company provides value.

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Mobile Is Driving Growth in Social Media Consumption

Mobile Is Driving Growth in Social Media Consumption | Mobile Marketing | News Updates | Scoop.it
As marketers zero in on mobile and social media for the coming year, it turns out that one may be benefiting the other, according to a new report from Nielsen.

 

40% of SocNet Consumption Now From Mobile
Details from Nielsen’s “The Social Media Report 2012″ reveal that 34% of social media time spent in July 2012 was on mobile apps, as consumers grew their social app consumption by 76%, from a total of 23.2 billion minutes to 40.8 billion.

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Mobile Search - 5 SEO Best Practices

Mobile Search - 5 SEO Best Practices | Mobile Marketing | News Updates | Scoop.it
It seems the world has gone mobile lately and with over 40% smartphone penetration its a good time to start thinking about your mobile SEO campaign.

 

If you have a mobile site already or are thinking of getting one it is a good idea to look at How To Go Mo so you can see how your current site looks and get good tips on where to go moving forward with mobile.


As I said, like with standard SEO there are plenty of other boxes to tick and there are plenty of Mobile SEO myths floating around the internet. If you have any more mobile SEO boxes you feel are important to tick or have a different opinion altogether please leave a comment and we can argue it out!

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How the Winners Do Mobile SEO

How the Winners Do Mobile SEO | Mobile Marketing | News Updates | Scoop.it

True, this is only a sample of 100 sites, but they are the sites that get the most organic search traffic on the Internet. They could clearly be doing more to optimize for mobile search traffic, in my opinion, but the fact that they’re getting more overall traffic than most of us means they can’t be doing everything wrong.

 

This study is also consistent with findings from Mongoose Metrics that showed the majority of sites in the Quantcast Top Million redirect to mobile URLs instead of using responsive web design. At around 52%, however, their majority is not as clear as the 71% of top performing sites in this study that display mobile URLs.

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The surge in Mobile Apps and the Basics on how to promote your Mobile App!

The surge in Mobile Apps and the Basics on how to promote your Mobile App! | Mobile Marketing | News Updates | Scoop.it

 

There are over 700,000+ apps currently in the app store and you wouldn’t be surprised to see this figure get close to the one million mark by this time next year. How on earth are you able to make a successful app with that much competition? It’s not as simple as uploading it to the app store anymore.

 

You have to implement certain marketing tools, not only for pre-app release but ongoing as well. With this in mind, will the app still be successful?

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Lenovo moves into the 1080p party with a 5-inch, dual-sim superphone

Lenovo moves into the 1080p party with a 5-inch, dual-sim superphone | Mobile Marketing | News Updates | Scoop.it
It looks like the era of 720p smartphone screens may already be behind us as manufacturers like Sharp, HTC, Oppo and others usher in a new era of 1080p displays for the next batch of superphones. My how technology advances!
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10 Ways to Increase Conversions on Mobile App Landing Pages

10 Ways to Increase Conversions on Mobile App Landing Pages | Mobile Marketing | News Updates | Scoop.it
Got a mobile app you want to sell? We teamed up with world class mobile app experts Ken Yarmosh and Jen Gordon to design iPhone and Android templates.
Level343's insight:

Given that the brands that manufacture these devices exude professional, modern design, you’d be crazy not to follow suit and use a sexy landing page for your apps. Or in other, less eloquent, words…

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Facebook's 'Graph Search' Is Another Name For Mobile Advertising

Facebook's 'Graph Search' Is Another Name For Mobile Advertising | Mobile Marketing | News Updates | Scoop.it
A rose by any other name would smell as sweet. Shakespeare was onto something in 1600 AD, when he penned that famous Romeo and Juliet line. Its import intimates that its not the name of things that matter, it what those things really are.
Level343's insight:

A great post by Ron Callari

 

Building a search engine that initially searches its "users" versus the "Web" is a blatant move on Zuckerberg's part to use those searches to define user preferences and then offer them up to mobile advertisers.

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Ready For A Mobile Website In 2013? You Might Want To Wait

Ready For A Mobile Website In 2013? You Might Want To Wait | Mobile Marketing | News Updates | Scoop.it
8% in sales shouldn’t be ignored but, you have to weigh that against 8% of your total sales vs. the cost to develop the mobile site.
Level343's insight:

There’s a whole lot of hype surrounding mobile and smartphone use lately. However, we need to separate the hype from the facts in order to make a wise business decision about investing in a mobile website.

 
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Making The Case For Native Mobile Landing Pages

Making The Case For Native Mobile Landing Pages | Mobile Marketing | News Updates | Scoop.it
At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session.
Level343's insight:

Generally speaking, there are two ways to implement mobile landing pages:

Use responsive design to have your pages adapt to the appropriate device.Implement native mobile pages that are explicitly designed for that purpose.
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Convergence can make 2013 the true ‘Year of Mobile’

Convergence can make 2013 the true ‘Year of Mobile’ | Mobile Marketing | News Updates | Scoop.it
Guest Post As 2012 comes to a close, we bid farewell to one “year of mobile” and get ready to embark on another. The industry keeps saying this will be the year, and then it isn’t. What gives?...
Level343's insight:

As I see it, at the moment “mobile” still means too many things to too many people. There’s a serious disconnect among the mobile-related needs and objectives of three key groups in the mobile landscape: brands, consumers, and publishers.


Finally, we need to stop thinking of mobile as world unto itself. We don’t need to reinvent the wheel. 

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Josette Williams's curator insight, December 16, 2012 6:31 PM

How mobile fits into it all........

Level343's comment, December 16, 2012 8:13 PM
I agree Martin.
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Personal Technology: Browsing for Homes via Phone Photo

Personal Technology: Browsing for Homes via Phone Photo | Mobile Marketing | News Updates | Scoop.it
Walt Mossberg reviews a new, free app called HomeSnap that lets you take a picture of a home and get an estimate of its price, plus details on its square footage, number of rooms, similar homes for sale and other facts.
Level343's insight:

If you're looking for a house or just curious about one and you own an iPhone, HomeSnap is a clever, useful and entertaining tool.

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Official Google Blog: Google Maps is now available for iPhone

Level343's insight:

The app shows more map on screen and turns mobile mapping into one intuitive experience. It’s a sharper looking, vector-based map that loads quickly and provides smooth tilting and rotating of 2D and 3D views. The search box at the top is a good place to start—perhaps by entering the name of a new and interesting restaurant. An expandable info sheet at the bottom shows the address, opening hours, ratings and reviews, images, directions and other information.

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New Study Looks at How Mobile Fits Into Daily News Consumption

New Study Looks at How Mobile Fits Into Daily News Consumption | Mobile Marketing | News Updates | Scoop.it
Recently, News Corp announced that they were pulling the plug on their subscription based, mobile only newspaper The Daily.

 

The study found that around a quarter of US respondents use mobile to keep up with the news. 30% of smartphone users said they learn about breaking news through text alerts and notifications on their mobile device.

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Top 9 mobile internet trends

Top 9 mobile internet trends | Mobile Marketing | News Updates | Scoop.it

Jason Spero, head of Americas mobile advertising at Google said last year that the mobile web was “driving a cultural change”. It’s a view echoed by Dennis Woodside, chief executive officer of Motorola Mobility, the mobile market will “dwarf the PC and all the PC industry has done” and will “transform almost every industry” he believes.

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Mobile Marketing Strategy – If you’re not making mobile your first priority, you’re doing it wrong

Mobile Marketing Strategy – If you’re not making mobile your first priority, you’re doing it wrong | Mobile Marketing | News Updates | Scoop.it
A while back, I reached out to a trusted industry colleague to get his thoughts on the mobile search landscape.

 

No seriously, if you don’t do anything else, make a concerted effort to improve page-load speed for your website. The empirical evidence suggests that page-load speed is by far the number one factor determining how users perceive your site when viewing via a mobile browser. Moreover, improving page-load speed can also have a major impact on visitors that are using traditional desktop and laptop browsers.

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Weekly Blog for Connected Marketers

Weekly Blog for Connected Marketers | Mobile Marketing | News Updates | Scoop.it

Everywhere you look, businesses are talking about the growth of mobile—and how it's changed the fundamentals of communication and commerce. In fact, by 2015, more people will use a mobile device to access the Internet than a computer.

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Mobile Consumer Spending: Big Data Insights for Holiday Retailers

Mobile Consumer Spending: Big Data Insights for Holiday Retailers | Mobile Marketing | News Updates | Scoop.it
Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions.
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