Mobile Marketing ...
Follow
Find
1.3K views | +0 today
Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

How Mobile Technology Will Dominate the Future of Business

How Mobile Technology Will Dominate the Future of Business | Mobile Marketing | News Updates | Scoop.it
Mobile middleware may play a bigger role in helping companies build their mobile capabilities. This software connects individual mobile applications with each other and other corporate applications and systems..
more...
No comment yet.
Scooped by Level343
Scoop.it!

The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great) | Mobile Marketing | News Updates | Scoop.it
Check out our list of the best photo and video editing apps for mobile devices.
Level343's insight:

Yup some pretty good one... some are free and some are paid!

more...
No comment yet.
Scooped by Level343
Scoop.it!

Senior citizens' use of computers and mobile phones might shave 10 years off ... - Quartz

Senior citizens' use of computers and mobile phones might shave 10 years off ... - Quartz | Mobile Marketing | News Updates | Scoop.it
In many cases 52-year-olds from 2006 had the same score as 60-year-olds from 2012.
Level343's insight:

“We know that IQ (intelligence quotient) has been increasing for many decades,” Bordone told Quartz. This sustained increase in IQ is called the Flynn effect, and it has been observed since the 1930s. The explanation for the effect is that, over this period, the world has improved access to better education, nutrition, and healthcare for a much wider population. These small but sustained improvements have enabled people to involve themselves in more mentally stimulating activities, improve their cognitive abilities, and thus score better on IQ tests.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Path to Mobile Audience Engagement is Paved with Data - SocialTimes

The Path to Mobile Audience Engagement is Paved with Data - SocialTimes | Mobile Marketing | News Updates | Scoop.it
Mobile is the most precise medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched.
Level343's insight:

Why is mobile so powerful?


There are two primary reasons. The habitual, constant use of mobile is one. In fact, 52 percent of smartphone owners check their device a few times an hour or more, which isn’t that surprising considering that more than 80 percent of Americans keep their smartphone on them or near them at all times.

 

The second is the precision targeting opportunity mobile offers. Each person has their own individual device, and each individual device has its own mobile ID. These IDs, specifically Apple’s IDFA and Google’s Advertising ID, provide a much more reliable tracking method than the cookies that are predominantly used on the desktop. Since each device has its own unique ID, advertisers have all the opportunity in the world to reach the right audience with the right message at the right time—more effectively than ever before.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Email Marketing Must Be Mobile | Navigate-the-Channel

Email Marketing Must Be Mobile | Navigate-the-Channel | Mobile Marketing | News Updates | Scoop.it
Level343's insight:

Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Facebook Gives Three Tips for Mobile Marketing - Business 2 Community

Facebook Gives Three Tips for Mobile Marketing - Business 2 Community | Mobile Marketing | News Updates | Scoop.it
In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights: One in three millenn…
more...
No comment yet.
Scooped by Level343
Scoop.it!

Snapdeal acquires Letsgomo Labs to improve mobile technology capabilities - Economic Times

Snapdeal acquires Letsgomo Labs to improve mobile technology capabilities - Economic Times | Mobile Marketing | News Updates | Scoop.it
Founded by Manav Kamboj and Vikas Banga, Letsgomo Labs helps companies with end to end mobility solutions like building mobile strategies.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Chinese Social Media Marketing Explained, Through One Super-Viral Selfie - AdAge.com

Chinese Social Media Marketing Explained, Through One Super-Viral Selfie - AdAge.com | Mobile Marketing | News Updates | Scoop.it
how chinese star fan bing bing's new romance was seized on by social media marketers.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Facebook rolls out super lightweight app for people on slow mobile networks

Facebook rolls out super lightweight app for people on slow mobile networks | Mobile Marketing | News Updates | Scoop.it
Earlier his year, Facebook piloted a new, stripped-down version of its mobile app aimed directly at developing markets. Called Facebook Lite, the app would allow people using phones that don't have...
more...
No comment yet.
Scooped by Level343
Scoop.it!

13 Mobile Marketing Stats You Need To Know - Marketing Land

13 Mobile Marketing Stats You Need To Know - Marketing Land | Mobile Marketing | News Updates | Scoop.it
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.
more...
No comment yet.
Scooped by Level343
Scoop.it!

FRIENDLY LIGHTS - SOCIAL INTERACTION WEARABLE TECHNOLOGY

FRIENDLY LIGHTS - SOCIAL INTERACTION WEARABLE TECHNOLOGY | Mobile Marketing | News Updates | Scoop.it
RT @Friendly_Lights: First social interaction wearable technology. How it works? See mobile Android demo http://t.co/Qx10sU0sEB RT! http://…
more...
No comment yet.
Scooped by Level343
Scoop.it!

8 Interesting Charts on How the Internet Is Changing

8 Interesting Charts on How the Internet Is Changing | Mobile Marketing | News Updates | Scoop.it
View the most important charts and stats from Mary Meeker's annual Internet Trends Report.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users | Mobile Marketing | News Updates | Scoop.it
Wow, AroundMe has really been flying under the radar. The location-aware mobile search app is announcing today that it's now passed the 6 million mark for..
more...
No comment yet.
Scooped by Level343
Scoop.it!

You Should Thank This Company for Better Phone Plans - TIME

You Should Thank This Company for Better Phone Plans - TIME | Mobile Marketing | News Updates | Scoop.it
T-Mobile's pro-consumer moves has made it easier to be a wireless phone customer.
Level343's insight:

Maybe.... 

more...
No comment yet.
Scooped by Level343
Scoop.it!

$100B+ mobile opportunity: Mobile enterprise and enabler apps growing fast

$100B+ mobile opportunity: Mobile enterprise and enabler apps growing fast | Mobile Marketing | News Updates | Scoop.it
The mobile ecosystem of applications for enterprise, plus enabling technologies for developers, will shortly be at least a $100 billion annual revenue opportunity, according to Emergence Capital, a venture capital firm focused on...
Level343's insight:

The lure for entrepreneurs and VCs?

 

Mobile is a much faster-moving space than the Web, which means that the mobile enterprise and enablers spaces could grow even faster.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Future-Proof Your Mobile Marketing Strategy

How to Future-Proof Your Mobile Marketing Strategy | Mobile Marketing | News Updates | Scoop.it
There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.
Level343's insight:

According to recent statistics, mobile media is now significantly higher than desktop, at 51% compared to 42%, and 80% of Internet users own a smartphone. Google’s mobile path to purchase report found that search is the most common starting point for mobile research.

more...
No comment yet.
Scooped by Level343
Scoop.it!

15 Mind-Blowing Stats About Mobile Marketing

15 Mind-Blowing Stats About Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
mobile marketing is a must-have strategy, but the facts show that rules about mobile engagement have changed. here's what you need to know.
more...
No comment yet.
Scooped by Level343
Scoop.it!

The Definitive Guide To Mobile Marketing – Marketo.com

The Definitive Guide To Mobile Marketing – Marketo.com | Mobile Marketing | News Updates | Scoop.it
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Apple removes apps with Confederate flags from App Store

Apple removes apps with Confederate flags from App Store | Mobile Marketing | News Updates | Scoop.it
Apple is the latest company to discontinue all merchandise bearing the Confederate flag from its App Store.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Google Testing "Slow To Load" Warning Label In Mobile Search Results - Search Engine Land

Google Testing "Slow To Load" Warning Label In Mobile Search Results - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Google once again testing slow labels in the mobile search results, this one is "Slow to load" with a yellow warning sign.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Dunkin' Donuts developing mobile delivery service ordering

Dunkin' Donuts developing mobile delivery service ordering | Mobile Marketing | News Updates | Scoop.it
The CEO of Dunkin' Donuts said the chain is looking into adding a delivery service.
Level343's insight:

LOLOL what, what?

more...
No comment yet.
Scooped by Level343
Scoop.it!

How Mobile Phone Data Reveals the True Toll of Mass Layoffs - MIT Technology Review

How Mobile Phone Data Reveals the True Toll of Mass Layoffs - MIT Technology Review | Mobile Marketing | News Updates | Scoop.it
Economists have never been able to study the economic shock of mass layoffs on the scale of towns, villages, and households. But anonymized mobile phone data is changing that.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Google Testing Large Images In Mobile Search Results - Search Engine Land

Google Testing Large Images In Mobile Search Results - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Google is caught testing image thumbnails in the mobile search results again. This time on the left side of the snippets description.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Marketing Automation: Mobile Friendly Landing Pages & Emails

I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
more...
No comment yet.
Scooped by Level343
Scoop.it!

4 Critical Things Every Business Must Know About Mobile Marketing

4 Critical Things Every Business Must Know About Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
more...
No comment yet.