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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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The New Mobile SEO Strategy

The New Mobile SEO Strategy | Mobile Marketing | News Updates | Scoop.it
Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Google supports three ways of serving mobile specific content to users and have provided recommendations for each.

 

Watching the progression of mobile SEO has been more than interesting. When I think about important concepts for mobile, battery life and Internet speed play a huge role in conversion. So, it would make sense that the iPad dominates revenue across the board as most of these devices are connected to WiFi and used mainly for browsing.

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Mobile Marketing: Understanding How People Use Smartphones

Mobile Marketing: Understanding How People Use Smartphones | Mobile Marketing | News Updates | Scoop.it
We all know that people use smartphones. But to create an effective mobile marketing strategy, you need to better understand how they're using their devices.
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Bring the Instagram Mobile Experience to your Desktop

Bring the Instagram Mobile Experience to your Desktop | Mobile Marketing | News Updates | Scoop.it
Instagram for Chrome recreates the Instagram mobile experience on your desktop letting you explore the photo stream without needing any mobile apps.
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Facebook officially launches mobile 'App Center'

Facebook officially launches mobile 'App Center' | Mobile Marketing | News Updates | Scoop.it
Facebook officially launches mobile 'App Center'CNET (blog)Facebook is launching its app store with 600 apps, a key part of the social network's nascent mobile strategy.
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Four Steps To Engage Your Ultra-Connected Audience - Forbes

Four Steps To Engage Your Ultra-Connected Audience - Forbes | Mobile Marketing | News Updates | Scoop.it
This article is by Melissa Parrish, senior analyst at Forrester Research, serving interactive marketing professionals. She is an expert in mobile marketing, social marketing, and communities.
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How to write for a mobile audience

How to write for a mobile audience | Mobile Marketing | News Updates | Scoop.it
Global traffic on smartphones is predicted to increase 18-fold by 2016. Want to stay ahead of the game? Learn how to write for the small(est) screen.

 

All this points to one simple fact for marketing copywriters: Knowing how to write for mobile could keep you gainfully employed in coming years.

The differences, while often subtle, are important to understand for those who write marketing copy

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13 Social Networks Available on Android

13 Social Networks Available on Android | Mobile Marketing | News Updates | Scoop.it
I don't know if you've heard, but a bunch of these new sites called 'social networks' have been cropping up all over the place and they seem pretty popular.

 

While the vast majority of social networks are web-based, a lot of them come with accompanying Android apps. Let’s take a look at some of the more popular ones (as well as a few niche networks).

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Seven Deadly Mobile Myths: Josh Clark Debunks the Desktop Paradigm and More

Seven Deadly Mobile Myths: Josh Clark Debunks the Desktop Paradigm and More | Mobile Marketing | News Updates | Scoop.it
Among web designers and developers there is an ascendant group of (highly) literate geeks that have taken it upon themselves to articulate the challenges of and solutions to presenting networked content as they emerge.
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Study: 91% of mobile game revenue comes from microtransactions

Study: 91% of mobile game revenue comes from microtransactions | Mobile Marketing | News Updates | Scoop.it
With titles like Angry Birds Space being downloaded by the tens of millions, it's no secret that mobile gaming is on the rise, so researcher Newzoo set out to gather specific figures in a study that included the top 200 grossing mobile games and...
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BlackBerry Makes a New Play for Business Users

BlackBerry Makes a New Play for Business Users | Mobile Marketing | News Updates | Scoop.it
Phone maker announces new operating system, sweetens deal for app developers.Get the latest blog articles on business ideas and trends from Entrepreneur.com....

 

The question, of course, is whether BlackBerry 10 will offer something unique for business owners. From the touch-based keyboard to a dramatic new program for app developers, there are some interesting new features.

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Facebook social media marketing revenue to break the $490 million mark in 5 years

Facebook social media marketing revenue to break the $490 million mark in 5 years | Mobile Marketing | News Updates | Scoop.it

The mobile marketing forecasts made by Pivot are based on a prediction of the growth of the market share as well as significant discussions with the overall advertising community and its experts.

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Samsung Launches the next Galaxy smartphone teaser video.

Samsung Launches the next Galaxy smartphone teaser video. | Mobile Marketing | News Updates | Scoop.it

Update: the website countdown has ended and Samsung has released a teaser video (nothing much in the video too so keep guessing) , the official launch is May 3rd as announced before.

And here are the teaser videos..

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4 Ways to Help Consumers Discover Your Mobile App

4 Ways to Help Consumers Discover Your Mobile App | Mobile Marketing | News Updates | Scoop.it
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.
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7 Tips for Creating the Right Mobile Experience for Your Website

7 Tips for Creating the Right Mobile Experience for Your Website | Mobile Marketing | News Updates | Scoop.it
Nearly half your audience expects a mobile-friendly website. Check out these tips for creating the right mobile experience for these users.

 

You must Keep it simple

Your mobile website home page should only display the most relevant information. (With a well-defined navigation structure, you’ll be able to add more details later.)

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Online, Digital Marketing: Power Hungry “Techsumers” Go Ape on Apps

Online, Digital Marketing: Power Hungry “Techsumers” Go Ape on Apps | Mobile Marketing | News Updates | Scoop.it
At the beginning of this month, we wrote Digital Marketing Shift and the New World Order. I must admit, I’ve been letting fanciful titles fill my head.
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Andy Rubin: 900,000 Android Devices Are Activated Each Day

Andy Rubin: 900,000 Android Devices Are Activated Each Day | Mobile Marketing | News Updates | Scoop.it
Users are activating more than 900,000 Android devices every day, tweeted Google's Android chief Andy Rubin.
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How your Responsive Website Looks on Different Devices?

How your Responsive Website Looks on Different Devices? | Mobile Marketing | News Updates | Scoop.it
Meet the best online tools that will help you test the responsive design of your website across popular devices including the iPad, iPhone, Android, Kindle and more.
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62% Of Mobile Users Don’t Want Social Marketing Messages From Brands [STUDY]

62% Of Mobile Users Don’t Want Social Marketing Messages From Brands [STUDY] | Mobile Marketing | News Updates | Scoop.it
62% Of Mobile Users Don’t Want Social Marketing Messages From Brands [STUDY]...

 

This places social networking at the very top of the mobile space, ahead of games and even listening to music. Typically, users aren’t sat in front of their desks all day, but they do take their phones with them wherever they go. Which, of course, presents a new opportunity for brands to bombard them with advertisements and marketing messages.

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6 Tools to Build a Mobile App on the Cheap

6 Tools to Build a Mobile App on the Cheap | Mobile Marketing | News Updates | Scoop.it
Looking to wow everyone with a slick mobile app? Here's how to do it without forking over major cash.
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T-Mobile: iPhone network compatibility coming this year

T-Mobile: iPhone network compatibility coming this year | Mobile Marketing | News Updates | Scoop.it
The carrier says it tapped Ericsson and Nokia Siemens to build out its 4G LTE network. Read this blog post by Roger Cheng on Crave.
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Industries That Benefit the Most from Social Media

Industries That Benefit the Most from Social Media | Mobile Marketing | News Updates | Scoop.it
RT @tenhagen: RT @BobWarren: Industries That Benefit the Most from #Social #Media http://t.co/O2zA8pB3 #FlowConnection...

Via Rami Kantari
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Four Mobile Marketing Mistakes You Can Easily Avoid

Four Mobile Marketing Mistakes You Can Easily Avoid | Mobile Marketing | News Updates | Scoop.it
Are you hesitant to dive into certain areas of mobile marketing for fear of making mistakes? Strategy Analytics predicts that advertiser spend on mobile media will almost double from $6.3 billion t...
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Onion Browser: A Mobile Browser For The Truly Paranoid

Onion Browser: A Mobile Browser For The Truly Paranoid | Mobile Marketing | News Updates | Scoop.it
If, for whatever reason, you need to cover your tracks while you are browsing the web on your desktop, you have plenty of options to keep anonymous.

 

One nice aspect of this app is that it is open source. For those who are really paranoid about being anonymous on the Web (and some people obviously have very good reasons to be so), having access to the code means that they can inspect the code to ensure that the app really does what it says it does and then build their own version of the browser.

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6 Most Cool IPhone Apps To Feed Your Social Networking Thirst

6 Most Cool IPhone Apps To Feed Your Social Networking Thirst | Mobile Marketing | News Updates | Scoop.it
SEO for blogs, bloggers, blogging, make money online, income reports, social media marketing, Internet marketing and more.
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Strategy Analytics Says U.S. Mobile Ad Spend Will Double This Year

Strategy Analytics Says U.S. Mobile Ad Spend Will Double This Year | Mobile Marketing | News Updates | Scoop.it
According to a new report from Strategy Analytics, mobile ad spending is estimated to grow substantially throughout the remainder of 2012, just as it has during...
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