There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. The post Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count appeared first on Marketing Land.
Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business.
From our earliest days in Search, our aim has always been to build products for everyone, applying unique technical insight to tackle big problems. That’s just as relevant in today’s mobile-centric world—from finding the information scattered across apps, to helping someone organize and share the photos of their kids; from taking people on a virtual trip to the Pyramids to helping the next billion people come online.
RT @AdobeDigitalPub: In digital marketing, you can’t understand mobile without understanding context http://t.co/6daZQ8ZFwG via @cmo_com
Location is the highest currency when it comes to context. Location based services using geo-fencing technologies are already making great strides in the retail sector by driving footfall into stores. In addition understanding users’ historical location behaviors is a powerful contextual means for advertisers to re-target their audiences.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.