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Why does mobile matter? Via - YouTube

Why does mobile matter? How does it impact our world? At MWC 2014, we asked attendees about their observations and insights on this topic. To learn more abou... (Why does mobile matter?
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Great short video. 

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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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Top 20 Most Useful Mobile Business Apps For 2015

Top 20 Most Useful Mobile Business Apps For 2015 | Mobile Marketing | News Updates | Scoop.it
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.
The post Top 20 Most Useful Mobile Business Apps For 2015 appeared first on Marketing Land.
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Google Gives Boost to Mobile-Friendly Sites - Wall Street Journal

Google Gives Boost to Mobile-Friendly Sites - Wall Street Journal | Mobile Marketing | News Updates | Scoop.it
Google began shuffling its rankings for mobile websites Tuesday, favoring sites that look good on smartphone screens and penalizing sites that don’t.
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7 Mobile Marketing Tips for Small Business

7 Mobile Marketing Tips for Small Business | Mobile Marketing | News Updates | Scoop.it
Did you know that over half of adults in the United States now utilize a smart phone to surf the...
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5 Mobile Apps for Marketing Success on the Go

5 Mobile Apps for Marketing Success on the Go | Mobile Marketing | News Updates | Scoop.it
Here's a roundup of the best apps out there for marketers taking their work on the go
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How to prep, in 7 steps, for Google's mobile search change - Computerworld

How to prep, in 7 steps, for Google's mobile search change - Computerworld | Mobile Marketing | News Updates | Scoop.it
With Google about to make a change that will affect how websites are ranked in its mobile search results, now is the time for companies to make sure their websites don't sink to the bottom of the pile.
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Get the Latest on the New Samsung Galaxy S® 6 & 6 Edge | Samsung

Get the Latest on the New Samsung Galaxy S® 6 & 6 Edge | Samsung | Mobile Marketing | News Updates | Scoop.it
The Next Big Thing is available to get started today. http://smsng.us/PreOrder
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Twitter Cuts Off Firehose Access to Third Party Data Resellers

Twitter Cuts Off Firehose Access to Third Party Data Resellers | Mobile Marketing | News Updates | Scoop.it
News broke late Friday night that Twitter made a significant move towards bolstering its own big data business by cutting off firehose access to third parties.
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Infographic: Mobile SEO Tips To Help You Survive The Coming Google ... - Search Engine Land

Infographic: Mobile SEO Tips To Help You Survive The Coming Google ... - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google's big update on April 21 that will reward mobile-friendly pages is coming. If you'
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T-Mobile | Pets Unleashed | T-Mobile Un-commercial

We're fed up with AT&T's and Verizon's human-only approach to wireless. That's why we're introducing Pets Unleashed – a new family plan that includes ALL family members, even if...
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Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update | Mobile Marketing | News Updates | Scoop.it
Is your site ready for Google's mobile-friendly algorithm change? Here are few tools to help you find out.
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SEO: Google to Make 'Mobile-friendly' a Ranking Signal

SEO: Google to Make 'Mobile-friendly' a Ranking Signal | Mobile Marketing | News Updates | Scoop.it
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google ...
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The Mobile Movement Goes Beyond Mobile Commerce - Forbes

The Mobile Movement Goes Beyond Mobile Commerce - Forbes | Mobile Marketing | News Updates | Scoop.it
Mobile technology has definitely revolutionized the way businesses are advertising and marketing these days, but businesses have a lot to gain from embracing the mobile movement, beyond increased sales figure.
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Babies as young as 6 months using mobile media - Science Daily

Babies as young as 6 months using mobile media - Science Daily | Mobile Marketing | News Updates | Scoop.it
More than one-third of babies are tapping on smartphones and tablets even before they learn to walk or talk, and by one year of age, one in seven toddlers is using devices for at least an hour a day, according to a new study.
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Well we knew it was coming... 

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Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not ... - Search Engine Land

Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not ... - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Google's John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.
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Google: Online Video a “Must” For Mobile Marketing

Google: Online Video a “Must” For Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that...
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5 Reasons Your Mobile Marketing Strategy Isn't Working

5 Reasons Your Mobile Marketing Strategy Isn't Working | Mobile Marketing | News Updates | Scoop.it
This infographic by Formstack explains the most common mobile marketing mistakes: here's what you're doing wrong.
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Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know

Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know | Mobile Marketing | News Updates | Scoop.it
Google's upcoming algorithm change comes down to whether your website, landing pages, and blog are fully optimized for mobile. Learn more about the change and how to prepare.
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Social Media Advertising 2014: $15.3 Billion Spent On 2 Billion Users [REPORT]

Social Media Advertising 2014: $15.3 Billion Spent On 2 Billion Users [REPORT] | Mobile Marketing | News Updates | Scoop.it
Social networks achieved 2 billion users mark first time ever. The report highlights social media marketing industry 2014 and its growth 2015
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Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]

Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic] | Mobile Marketing | News Updates | Scoop.it
Mobile - Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement.
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Google in talks with mobile operators for cheap overseas calls - Telegraph.co.uk

Google in talks with mobile operators for cheap overseas calls - Telegraph.co.uk | Mobile Marketing | News Updates | Scoop.it
It is understood that Google aims to create a global network that will cost the same to use for calls, texts and data no matter where a customer is located
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Unfollowers for Twitter, Instagram and Facebook

Unfollowers for Twitter, Instagram and Facebook | Mobile Marketing | News Updates | Scoop.it
Unfollowers is the best app to manage your Twitter and Instagram community, used by over 8 million people and its free. We help unfollow spam, inactive, fake following, and help you find and follow those who brings value to your network.
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15 Examples of Great Mobile Website Design

15 Examples of Great Mobile Website Design | Mobile Marketing | News Updates | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.
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What your Mobile Website Must Accomplish

What your Mobile Website Must Accomplish | Mobile Marketing | News Updates | Scoop.it
What your Mobile Website Must Accomplish Preparing Your Mobile Site. You need a website that displays perfectly irrespective of the device used to access
Level343's insight:

Reality Check

Previously, most Internet searches were conducted through desktop computers and laptops. Recently, the numbers are staggering in regards to Mobile use. Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer). That’s a huge jump in new potential traffic you ought to consider.

 

On top of this, the use of mobile phones to access the Internet is expected to exceed traditional mediums (desktop computers and laptops). As a matter of fact, Google has adapted to these changes, revising their algorithms in order to provide better search results for mobile searches. This includes making sure your online presence is mobile friendly, which has become imperative if you’re going to make Google happy.

 

But remember, it’s not just about pleasing Google, it’s your users too. Therefore, we need to pay attention to this significant shift in trends. If anything, it should compel businesses to adapt accordingly in order to maintain their competitive edge

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How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse? | Mobile Marketing | News Updates | Scoop.it
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
Level343's insight:

Making your site mobile-friendly is necessary in the present for many sites, and it’s a good long-term investment even if it doesn’t affect your short-term traffic.

 

What if you’re in an industry where far less than 30% of your traffic comes from mobile devices? Should it still be a priority to make your site mobile friendly? Would you really lose that much traffic if you didn’t?

 
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50 Astonishing Mobile Search Stats and Why You Should Care | Cision

50 Astonishing Mobile Search Stats and Why You Should Care | Cision | Mobile Marketing | News Updates | Scoop.it
Mobile devices have changed search marketing for ever. Here are 50 mobile search stats and and a few pointers on what to do about them.
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