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10 iPhone Apps That Will Improve Your Life

10 iPhone Apps That Will Improve Your Life | Mobile Marketing | News Updates | Scoop.it
Because Sh*&t happens!
Level343's insight:

If you’re an iPhone user, you probably already know that the App Store is full of hundreds of thousands of apps. While a large percentage are virtually worthless and an even bigger percentage are all about entertainment, there are also some truly incredible apps available for the iPhone. 

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From around the web

Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
Curated by Level343
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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SEO: Google to Make 'Mobile-friendly' a Ranking Signal

SEO: Google to Make 'Mobile-friendly' a Ranking Signal | Mobile Marketing | News Updates | Scoop.it
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google ...
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The Mobile Movement Goes Beyond Mobile Commerce - Forbes

The Mobile Movement Goes Beyond Mobile Commerce - Forbes | Mobile Marketing | News Updates | Scoop.it
Mobile technology has definitely revolutionized the way businesses are advertising and marketing these days, but businesses have a lot to gain from embracing the mobile movement, beyond increased sales figure.
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3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing - Entrepreneur - TRJ Marketing

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing - Entrepreneur - TRJ Marketing | Mobile Marketing | News Updates | Scoop.it
3 Ways to Grab an Early Piece of the $ 500 Billion Opportunity in Mobile MarketingEntrepreneurThis means that right now, almost half of a brand's customers will soon be proverbially “up for grabs” to anyone with an effective mobile marketing...
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Chinese Internet Giants Get Into the Mobile Game - Wall Street Journal

Chinese Internet Giants Get Into the Mobile Game - Wall Street Journal | Mobile Marketing | News Updates | Scoop.it
China’s Internet giants, including Alibaba and Tencent, are getting into the mobile game, developing their own app stores and mobile operating systems.
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Five Things to Watch For at Mobile World Congress in Barcelona This Week - Re/code

Five Things to Watch For at Mobile World Congress in Barcelona This Week - Re/code | Mobile Marketing | News Updates | Scoop.it
Re/code will have full coverage and analysis all week, but here is what is top of mind from our team on the ground at Mobile World Congress.
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5 Ways Mobile Web Games Can Amp Up Your Marketing

5 Ways Mobile Web Games Can Amp Up Your Marketing | Mobile Marketing | News Updates | Scoop.it
If you really want to engage potential customers, get them into the game.
Level343's insight:
1. Off-the-charts engagement

Typical engagement times for branded mobile web games range from three to 10 minutes. That's pretty amazing when you consider engagement for a typical mobile video ad is capped at 15 seconds.

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Mobile Technologies Becoming A Growth Engine For Small And Medium Businesses

Mobile Technologies  Becoming A Growth Engine For Small And Medium Businesses | Mobile Marketing | News Updates | Scoop.it
The top 25% of small & medium enterprises (SMEs) are seeing two times the revenue growth and up to eight times the number of jobs created based on their adoption of mobile technologies. SMEs that lead their industries in mobile adoption are also seeing up to 50% of all web searches for [...]
Level343's insight:

Consumers worldwide value mobile technologies at 11% to 45% of their incomes. The majority are willing to give up luxuries for a year in order to keep their mobile phones.

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2015 worldwide Internet, mobile and social media trends: get into 376 pages of ... - The Next Web

2015 worldwide Internet, mobile and social media trends: get into 376 pages of ... - The Next Web | Mobile Marketing | News Updates | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…
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Top 5 Ways to Use Social Media for Your Ecommerce Website

Top 5 Ways to Use Social Media for Your Ecommerce Website | Mobile Marketing | News Updates | Scoop.it
These days, it’s almost imperative for businesses to have an online presence. Most people prefer...
Level343's insight:

Use Social Media Platforms Prudently

Why is social media so important for an ecommerce business?

The answer is simple: it is the perfect platform to allow you to interact directly with your existing and potential customers. Thus, you can use it to increase customer engagement.

 
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Facebook can gain direct access to your mobile and take pictures or make ... - Telegraph.co.uk

Facebook can gain direct access to your mobile and take pictures or make ... - Telegraph.co.uk | Mobile Marketing | News Updates | Scoop.it
The MPs on the Science and Technology select committee called for the Government to draw up new guidelines for websites and apps explaining clearly how they use personal data, warning that laws will be needed if companies fail to comply.
Level343's insight:

WTF... seriously? 

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Generating Leads With Mobile Marketing

Generating Leads With Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
Whether it’s viewing a website on your phone or playing an online game on your tablet, by now, you’ve probably been exposed to mobile marketing. What is mobile marketing, exactly? Mobile marketing ...
Level343's insight:

Responsive design satisfies all these requests from mobile users by fitting into screens of varying sizes, having bigger CTA buttons, be clean and efficient and allow users to scroll up and down.

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Mobile Marketing Best Practices

Mobile Marketing Best Practices | Mobile Marketing | News Updates | Scoop.it

With so many people accessing the web on their mobiles, a smooth mobile user experience is essential. Follow our mobile marketing best practices for a mobile-friendly site.

Level343's insight:
Make it easy for your reader

Write in concise, plain language and always ensure that your content is focused on the benefit to the user, rather than your own. 

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Maryn Williams's curator insight, July 17, 2014 9:12 PM

This is truer now than ever before. Google thinks for us and we expect all websites to think for us too!

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What your Mobile Website Must Accomplish

What your Mobile Website Must Accomplish | Mobile Marketing | News Updates | Scoop.it
What your Mobile Website Must Accomplish Preparing Your Mobile Site. You need a website that displays perfectly irrespective of the device used to access
Level343's insight:

Reality Check

Previously, most Internet searches were conducted through desktop computers and laptops. Recently, the numbers are staggering in regards to Mobile use. Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer). That’s a huge jump in new potential traffic you ought to consider.

 

On top of this, the use of mobile phones to access the Internet is expected to exceed traditional mediums (desktop computers and laptops). As a matter of fact, Google has adapted to these changes, revising their algorithms in order to provide better search results for mobile searches. This includes making sure your online presence is mobile friendly, which has become imperative if you’re going to make Google happy.

 

But remember, it’s not just about pleasing Google, it’s your users too. Therefore, we need to pay attention to this significant shift in trends. If anything, it should compel businesses to adapt accordingly in order to maintain their competitive edge

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How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse? | Mobile Marketing | News Updates | Scoop.it
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
Level343's insight:

Making your site mobile-friendly is necessary in the present for many sites, and it’s a good long-term investment even if it doesn’t affect your short-term traffic.

 

What if you’re in an industry where far less than 30% of your traffic comes from mobile devices? Should it still be a priority to make your site mobile friendly? Would you really lose that much traffic if you didn’t?

 
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50 Astonishing Mobile Search Stats and Why You Should Care | Cision

50 Astonishing Mobile Search Stats and Why You Should Care | Cision | Mobile Marketing | News Updates | Scoop.it
Mobile devices have changed search marketing for ever. Here are 50 mobile search stats and and a few pointers on what to do about them.
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The mobile market in 2015 will focus on these 4 trends

VentureBeat
The mobile market in 2015 will focus on these 4 trends
VentureBeat
2014 was the year that mobile stopped being the next big thing and became THE BIG THING.
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About Internet Marketing » The Best Guide When It Comes To Mobile Marketing

About Internet Marketing » The Best Guide When It Comes To Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
The Best Guide When It Comes To Mobile Marketing - http://t.co/g2WTSEywcw
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Mobile Chat Service KakaoTalk Faces Growing Pains - Wall Street Journal

Mobile Chat Service KakaoTalk Faces Growing Pains - Wall Street Journal | Mobile Marketing | News Updates | Scoop.it
KakaoTalk, the maker of South Korea’s ubiquitous mobile chat service is running into growing pains, underscoring the difficulty of turning a dominant position in mobile messaging into a profitable business.
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15 Mobile Facts That Should Change Your 2015 Marketing

15 Mobile Facts That Should Change Your 2015 Marketing | Mobile Marketing | News Updates | Scoop.it
Need to persuade your boss to use mobile apps and think mobile first? Then check out these mobile app trends 2015 complete with charts and tips.
Level343's insight:

Facebook is investing in mobile including Facebook lightweight, Facebook Messenger, Instagram and WhatsApp. As a result, Facebook will force you to ante up to market across their platforms. It’s what Facebook told their investors.

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4 Must Have Tools to Help You Financially Track Your Business

4 Must Have Tools to Help You Financially Track Your Business | Mobile Marketing | News Updates | Scoop.it

Nick Rojas writes about 4 Must Have Tools to Help You Financially Track Your Business. Some great insight here...

Level343's insight:
The Benefits of Social Media

When social networks are used properly it can be seen and heard on almost any webpage found on the internet. The inherent democratic nature of the World Wide Web allows for voices, opinions and news to be shared directly and immediately across the globe. 

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Pocket Gems launches Night at the Museum: Hidden Treasures mobile game

Pocket Gems launches Night at the Museum: Hidden Treasures mobile game | Mobile Marketing | News Updates | Scoop.it
This release shows the latest in the trend toward movie-based mobile games.
Level343's insight:

For San Francisco-based Pocket Gems, Night at the Museum: Hidden Treasures is its first foray into movie games. It comes out just a few weeks before the third film in the series, Night at the Museum: Secret of the Tomb, debuts in theaters on Dec. 19. The free-to-play game is a hidden-object game, where players view intricate images inside a museum and look for objects hidden in the landscape. It uses the likeness of Larry Daley, the security guard character that Ben Stiller plays in the films. The goal is to team up with history’s biggest personalities to save the museum’s magic from falling into the wrong hands.

 
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45 Best Mobile Apps and Tools for Marketers

45 Best Mobile Apps and Tools for Marketers | Mobile Marketing | News Updates | Scoop.it
How to manage your social media marketing campaigns from your mobile device - a full list of 45 mobile apps for on-the-go marketers.
Level343's insight:

Worth looking through... 

45 best mobile apps for your social media marketing Dashboards and clients for social media management
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The evolution of e-commerce with the use of mobiles devices

The evolution of e-commerce with the use of mobiles devices | Mobile Marketing | News Updates | Scoop.it
The days of brick and mortar shops can not be counted, but e-commerce is changing with the evolution of behaviours. Mobile traffic will certainly represent the future.
Level343's insight:

Mobile has become so important... 

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Why Your Mobile Strategy Doesn't Start With the Phone

Why Your Mobile Strategy Doesn't Start With the Phone | Mobile Marketing | News Updates | Scoop.it
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.

Via Alessandro Rea
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Marco Favero's curator insight, October 28, 2014 4:53 PM

aggiungi la tua intuizione ...

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5 Ways to Increase Revenue and Engagement with Mobile Apps

5 Ways to Increase Revenue and Engagement with Mobile Apps | Mobile Marketing | News Updates | Scoop.it
Convincing consumers to download you mobile app is difficult -- but losing their engagement with that app is easy. That's why, if a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion.
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Justin Argyelan's curator insight, November 18, 2014 8:12 PM

This article gives great tips on how to increase revenue and engagement with mobile apps. I will go discuss the 5 pieces of advice in detail. First, it is important to build trust to onboard effectively. New mobile users need to understand the value of your app — why is it a must-have?  Make a great first impression with an informative splash page (an extra screen that pops up the first time a user opens your app). Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Next, provide value to encourage engagement. Cultivate user engagement and retention by sending marketing messages with relevant, valuable content. Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. The key is to target specific segments of users and to incorporate personalization. Then, inspire urgency to drive mobile conversion. Once your users are engaged with your brand on mobile, it is time to start encouraging them to make a purchase. Research shows that 48% of users worldwide list mobile as a key media for impacting purchasing decisions (according to Mobile Marketing Watch). Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels, and leverages push and in-app messaging to encourage immediate conversion. Make sure to customize your marketing message for each user by referencing the specific item waiting for them in the cart. Next, offer social proof to cultivate brand loyalty. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Consider a VIP campaign or special promotion message to encourage your top mobile customers to spread the word to their friends. Lastly, find the right rhythm to retain users. As you continue to engage with your mobile customers, prevent over-messaging by tailoring your push strategy to accommodate each user’s unique time of day preference and message frequency tolerance.