There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
More than one-third of babies are tapping on smartphones and tablets even before they learn to walk or talk, and by one year of age, one in seven toddlers is using devices for at least an hour a day, according to a new study.
According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that...
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What your Mobile Website Must Accomplish Preparing Your Mobile Site. You need a website that displays perfectly irrespective of the device used to access
Previously, most Internet searches were conducted through desktop computers and laptops. Recently, the numbers are staggering in regards to Mobile use. Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer). That’s a huge jump in new potential traffic you ought to consider.
On top of this, the use of mobile phones to access the Internet is expected to exceed traditional mediums (desktop computers and laptops). As a matter of fact, Google has adapted to these changes, revising their algorithms in order to provide better search results for mobile searches. This includes making sure your online presence is mobile friendly, which has become imperative if you’re going to make Google happy.
But remember, it’s not just about pleasing Google, it’s your users too. Therefore, we need to pay attention to this significant shift in trends. If anything, it should compel businesses to adapt accordingly in order to maintain their competitive edge
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
Making your site mobile-friendly is necessary in the present for many sites, and it’s a good long-term investment even if it doesn’t affect your short-term traffic.
What if you’re in an industry where far less than 30% of your traffic comes from mobile devices? Should it still be a priority to make your site mobile friendly? Would you really lose that much traffic if you didn’t?
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more. The post Top 20 Most Useful Mobile Business Apps For 2015 appeared first on Marketing Land.
With Google about to make a change that will affect how websites are ranked in its mobile search results, now is the time for companies to make sure their websites don't sink to the bottom of the pile.
Mobile technology has definitely revolutionized the way businesses are advertising and marketing these days, but businesses have a lot to gain from embracing the mobile movement, beyond increased sales figure.
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