There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a variety of metrics, from recall to intent to purchase.
The mobile ecosystem of applications for enterprise, plus enabling technologies for developers, will shortly be at least a $100 billion annual revenue opportunity, according to Emergence Capital, a venture capital firm focused on...
The lure for entrepreneurs and VCs?
Mobile is a much faster-moving space than the Web, which means that the mobile enterprise and enablers spaces could grow even faster.
There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.
According to recent statistics, mobile media is now significantly higher than desktop, at 51% compared to 42%, and 80% of Internet users own a smartphone. Google’s mobile path to purchase report found that search is the most common starting point for mobile research.
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
Mobile middleware may play a bigger role in helping companies build their mobile capabilities. This software connects individual mobile applications with each other and other corporate applications and systems..
In many cases 52-year-olds from 2006 had the same score as 60-year-olds from 2012.
“We know that IQ (intelligence quotient) has been increasing for many decades,” Bordone told Quartz. This sustained increase in IQ is called the Flynn effect, and it has been observed since the 1930s. The explanation for the effect is that, over this period, the world has improved access to better education, nutrition, and healthcare for a much wider population. These small but sustained improvements have enabled people to involve themselves in more mentally stimulating activities, improve their cognitive abilities, and thus score better on IQ tests.
Mobile is the most precise medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched.
Why is mobile so powerful?
There are two primary reasons. The habitual, constant use of mobile is one. In fact, 52 percent of smartphone owners check their device a few times an hour or more, which isn’t that surprising considering that more than 80 percent of Americans keep their smartphone on them or near them at all times.
The second is the precision targeting opportunity mobile offers. Each person has their own individual device, and each individual device has its own mobile ID. These IDs, specifically Apple’s IDFA and Google’s Advertising ID, provide a much more reliable tracking method than the cookies that are predominantly used on the desktop. Since each device has its own unique ID, advertisers have all the opportunity in the world to reach the right audience with the right message at the right time—more effectively than ever before.
Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business.
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