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Convergence can make 2013 the true ‘Year of Mobile’

Convergence can make 2013 the true ‘Year of Mobile’ | Mobile Marketing | News Updates | Scoop.it
Guest Post As 2012 comes to a close, we bid farewell to one “year of mobile” and get ready to embark on another. The industry keeps saying this will be the year, and then it isn’t. What gives?...
Level343's insight:

As I see it, at the moment “mobile” still means too many things to too many people. There’s a serious disconnect among the mobile-related needs and objectives of three key groups in the mobile landscape: brands, consumers, and publishers.


Finally, we need to stop thinking of mobile as world unto itself. We don’t need to reinvent the wheel. 

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Josette Williams's curator insight, December 16, 2012 6:31 PM

How mobile fits into it all........

Level343's comment, December 16, 2012 8:13 PM
I agree Martin.

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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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Top 5 Ways to Use Social Media for Your Ecommerce Website

Top 5 Ways to Use Social Media for Your Ecommerce Website | Mobile Marketing | News Updates | Scoop.it
These days, it’s almost imperative for businesses to have an online presence. Most people prefer...
Level343's insight:

Use Social Media Platforms Prudently

Why is social media so important for an ecommerce business?

The answer is simple: it is the perfect platform to allow you to interact directly with your existing and potential customers. Thus, you can use it to increase customer engagement.

 
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Facebook can gain direct access to your mobile and take pictures or make ... - Telegraph.co.uk

Facebook can gain direct access to your mobile and take pictures or make ... - Telegraph.co.uk | Mobile Marketing | News Updates | Scoop.it
The MPs on the Science and Technology select committee called for the Government to draw up new guidelines for websites and apps explaining clearly how they use personal data, warning that laws will be needed if companies fail to comply.
Level343's insight:

WTF... seriously? 

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Generating Leads With Mobile Marketing

Generating Leads With Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
Whether it’s viewing a website on your phone or playing an online game on your tablet, by now, you’ve probably been exposed to mobile marketing. What is mobile marketing, exactly? Mobile marketing ...
Level343's insight:

Responsive design satisfies all these requests from mobile users by fitting into screens of varying sizes, having bigger CTA buttons, be clean and efficient and allow users to scroll up and down.

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Mobile Marketing Best Practices

Mobile Marketing Best Practices | Mobile Marketing | News Updates | Scoop.it

With so many people accessing the web on their mobiles, a smooth mobile user experience is essential. Follow our mobile marketing best practices for a mobile-friendly site.

Level343's insight:
Make it easy for your reader

Write in concise, plain language and always ensure that your content is focused on the benefit to the user, rather than your own. 

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Maryn Williams's curator insight, July 17, 9:12 PM

This is truer now than ever before. Google thinks for us and we expect all websites to think for us too!

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Eight case studies where mobile marketing actually worked

Eight case studies where mobile marketing actually worked | Mobile Marketing | News Updates | Scoop.it
Mobile marketing is still a developing industry and one that does suffer something of an image problem.
Level343's insight:

Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.

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How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies - Jeffbullas's Blog

How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies - Jeffbullas's Blog | Mobile Marketing | News Updates | Scoop.it
Social media marketing campaigns have a big job to accomplish for brands. Here are 3 successful case studies worth noting that drove revenue.
Level343's insight:

It doesn’t matter if brands use their website as the starting or ending point; weaving together social elements such as email campaigns, Facebook landing pages, Hashtags and contests, is an essential tactic for brands to reap revenue during and after a social marketing campaign.

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T-Mobile's outspoken CEO outearns Verizon, AT&T chiefs

T-Mobile's outspoken CEO outearns Verizon, AT&T chiefs | Mobile Marketing | News Updates | Scoop.it

T-Mobile and Sprint may be the underdogs in the wireless market, but when it comes compensating their chief executives, the carriers manage to beat AT&T and Verizon.

Level343's insight:

Boom!!! Tough cookie there!

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6 Tips for Writing Sensational Mobile-Friendly Subject Lines

6 Tips for Writing Sensational Mobile-Friendly Subject Lines | Mobile Marketing | News Updates | Scoop.it
You've crafted your Pulitzer-worthy email, it's mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click "sen
Level343's insight:

Why does your email matter today...right? 

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Mobile Phone Applications and Marketing Effectiveness

Mobile Phone Applications and Marketing Effectiveness | Mobile Marketing | News Updates | Scoop.it
The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.
Level343's insight:

As mobile devices continue to insinuate themselves into the fabric of our daily lives, we consumers are beginning to recognize the utility of mobile apps to inform us, to entertain us, to connect with others; mobile apps also simplify the user experience, allowing us to accomplish more with less effort.

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10 ways mobile technology will save your life in the future

10 ways mobile technology will save your life in the future | Mobile Marketing | News Updates | Scoop.it
The medical and healthcare sectors are in the midst of rapid change, and it can be difficult to see which new technologies will have a long-lasting impact. (Step into a future where mobile technology brings "Star Trek" medical care closer to reality.
Level343's insight:

Some pretty far fetched technology... maybe not. There's oodles of apps as we speak. 

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Why Matt Cutts Is Wrong About Responsive Web Design

Why Matt Cutts Is Wrong About Responsive Web Design | Mobile Marketing | News Updates | Scoop.it
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO.
Level343's insight:

Is Responsive Web Design Detrimental To SEO?

If you haven’t seen the video, Matt was asked if responsive Web design could be detrimental to SEO and in his response focused only on one issue: split link equity with mobile URLs.

 

To his credit, he did mention that mobile URLs are a valid way of serving mobile searchers, and that the split link equity that has been discussed is only hypothetical, and only possible if users don’t employ workarounds; however, he didn’t mention anything about the issues that myself and many other SEOs have mentioned as legitimate reasons why responsive Web design might not be the best solution for all businesses.

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20 Best Free Apps For Mobile Entrepreneurs

20 Best Free Apps For Mobile Entrepreneurs | Mobile Marketing | News Updates | Scoop.it
What does it take to stay productive on the road? Just 20 free apps that can help you work and travel with ease.
Level343's insight:

Chances are, if there’s a challenge you face on the road, there’s an app designed to help you handle it. Be sure to check app stores frequently, both for new options and also for updates to your current applications. Bug fixes and enhanced functions make you even more efficient. 

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Pocket Gems launches Night at the Museum: Hidden Treasures mobile game

Pocket Gems launches Night at the Museum: Hidden Treasures mobile game | Mobile Marketing | News Updates | Scoop.it
This release shows the latest in the trend toward movie-based mobile games.
Level343's insight:

For San Francisco-based Pocket Gems, Night at the Museum: Hidden Treasures is its first foray into movie games. It comes out just a few weeks before the third film in the series, Night at the Museum: Secret of the Tomb, debuts in theaters on Dec. 19. The free-to-play game is a hidden-object game, where players view intricate images inside a museum and look for objects hidden in the landscape. It uses the likeness of Larry Daley, the security guard character that Ben Stiller plays in the films. The goal is to team up with history’s biggest personalities to save the museum’s magic from falling into the wrong hands.

 
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45 Best Mobile Apps and Tools for Marketers

45 Best Mobile Apps and Tools for Marketers | Mobile Marketing | News Updates | Scoop.it
How to manage your social media marketing campaigns from your mobile device - a full list of 45 mobile apps for on-the-go marketers.
Level343's insight:

Worth looking through... 

45 best mobile apps for your social media marketing Dashboards and clients for social media management
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The evolution of e-commerce with the use of mobiles devices

The evolution of e-commerce with the use of mobiles devices | Mobile Marketing | News Updates | Scoop.it
The days of brick and mortar shops can not be counted, but e-commerce is changing with the evolution of behaviours. Mobile traffic will certainly represent the future.
Level343's insight:

Mobile has become so important... 

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Why Your Mobile Strategy Doesn't Start With the Phone

Why Your Mobile Strategy Doesn't Start With the Phone | Mobile Marketing | News Updates | Scoop.it
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.

Via Alessandro Rea
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Marco Favero's curator insight, October 28, 4:53 PM

aggiungi la tua intuizione ...

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5 Ways to Increase Revenue and Engagement with Mobile Apps

5 Ways to Increase Revenue and Engagement with Mobile Apps | Mobile Marketing | News Updates | Scoop.it
Convincing consumers to download you mobile app is difficult -- but losing their engagement with that app is easy. That's why, if a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion.
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Justin Argyelan's curator insight, November 18, 8:12 PM

This article gives great tips on how to increase revenue and engagement with mobile apps. I will go discuss the 5 pieces of advice in detail. First, it is important to build trust to onboard effectively. New mobile users need to understand the value of your app — why is it a must-have?  Make a great first impression with an informative splash page (an extra screen that pops up the first time a user opens your app). Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Next, provide value to encourage engagement. Cultivate user engagement and retention by sending marketing messages with relevant, valuable content. Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. The key is to target specific segments of users and to incorporate personalization. Then, inspire urgency to drive mobile conversion. Once your users are engaged with your brand on mobile, it is time to start encouraging them to make a purchase. Research shows that 48% of users worldwide list mobile as a key media for impacting purchasing decisions (according to Mobile Marketing Watch). Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels, and leverages push and in-app messaging to encourage immediate conversion. Make sure to customize your marketing message for each user by referencing the specific item waiting for them in the cart. Next, offer social proof to cultivate brand loyalty. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Consider a VIP campaign or special promotion message to encourage your top mobile customers to spread the word to their friends. Lastly, find the right rhythm to retain users. As you continue to engage with your mobile customers, prevent over-messaging by tailoring your push strategy to accommodate each user’s unique time of day preference and message frequency tolerance.

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Online Ads Rake in More Money for Networks than Traditional TV

Online Ads Rake in More Money for Networks than Traditional TV | Mobile Marketing | News Updates | Scoop.it

“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going to go away anytime soon.”
So begins a story by Graeme McMillan posted at Wired’s online blog.

Level343's insight:

Are we surprised? 

 

“We actually make more money per viewer streaming than we do on television,” CBS Corporation’s chief research officer David F. Poltrack revealed at the 2014 Media & Entertainment Industry Forum in New York. “If you stream our programming online, you’re seeing a full complement of advertising—you can’t bypass it.”

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3 Gamified Mobile Apps Taking Ecommerce to a Whole New Level

3 Gamified Mobile Apps Taking Ecommerce to a Whole New Level | Mobile Marketing | News Updates | Scoop.it
Games Help Customer's Decide - And Give You Data
Ecommerce and mcommerce will make billions this year. Do you have apps that users will love? Here are three that we think rock.
Level343's insight:
Games Help Customer's Decide - And Give You Data!!! That's what I'm talking about. 
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Yelp Versus Foursquare? Who's Winning In Mobile/Local For Marketers?

Yelp Versus Foursquare? Who's Winning In Mobile/Local For Marketers? | Mobile Marketing | News Updates | Scoop.it

Cons:Fighting off perception of “geek” tool based on its original focus on badges, mayorships and gamificationDoes not come up regularly in organic searchHard to filter “tips” in venues with more than 10-15Lack of long form, well thought out review content

For business travelers, it’s easy to see why mobile access to discovery tools like Google Places, Yelp and Foursquare is so critical. Determining where to go to get coffee, lunch, printing help, dinner, drinks, etc., often happens at the last minute. What about non-business travelers? Yes, we all have our favorite places to eat, preferred […]
Level343's insight:

Cons for Yelp

Has been accused of pressuring businesses into using their service or risk being black balled

Relies on long form reviews, which limits the number of users that are willing to submit

Has limited the power of “strong ties” among users because they aren’t strongly encouraged to connect to one another.

 

Cons for Foursquare

Fighting off perception of “geek” tool based on its original focus on badges, mayorships and gamification

 

Does not come up regularly in organic searchHard to filter “tips” in venues with more than 10-15

 

Lack of long form, well thought out review content

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Supermarkets Warm Up to Mobile Commerce. Finally.

Supermarkets Warm Up to Mobile Commerce. Finally. | Mobile Marketing | News Updates | Scoop.it

I love grocery shopping. Not only do I love the process of figuring out what I’m in the mood to cook, food is probably the only thing I’m really obsessive about. I hate to run out of the things we use and need on a regular basis, so I’m at the market several days a week. But there’s always something I need that I manage to forget while I’m there. Which is why supermarkets focused on redefining the local grocer and making a move to mobile commerce makes me happy.

Level343's insight:

 Does your local store offer online shopping yet? If so, have you tried it out? I’d love to hear your thoughts on this and what you see happening in your markets.

 

 

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The Top 15 Mission-Critical Mobile Marketing Mastery Tips

In just a few years mobile marketing has evolved from just another technology on the marketing horizon which might have some future potential to the single most important factor in any brand strategy. Apply these mission-critical tips and become a mobile marketing master!
Level343's insight:

Mobile marketing is a multi-billion dollar business which is growing daily. Get your share of the pie!

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Why does mobile matter? Via - YouTube

Why does mobile matter? How does it impact our world? At MWC 2014, we asked attendees about their observations and insights on this topic. To learn more abou... (Why does mobile matter?
Level343's insight:

Great short video. 

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2013: All Change – Again

2013: All Change – Again | Mobile Marketing | News Updates | Scoop.it
Just as there is no “year of electric cars” or “year of razor blades” or “year of the Greek yoghurt,” there is no “year of mobile”, writes Chetan Sharma,
Level343's insight:

I am positive that 2014 is going to be another terrific year for mobile. The progress and surprises will come from all quarters. New players will emerge, new business models will take hold, and we will take a significant step forward in the new year. I am also sure that you all will do your part in shaping the mobile cosmos.

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The Shifting Ways In Which We'll Interact With Mobile Apps

The Shifting Ways In Which We'll Interact With Mobile Apps | Mobile Marketing | News Updates | Scoop.it
The Shifting Ways In Which We'll Interact With Mobile Apps
TechCrunch
Editor's Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil.
Level343's insight:

‘Tis the season to reorganize the apps on my iPhone. With iOS 7 and the shift from spotlight search to swipe-down-to-search for apps, I’ve noticed my app behavior has changed a bit, as it’s become easier to search for apps with the new UI and therefore less important where the app is located on my phone. For instance, the Amazon app is buried in my Shopping folder (on my second page of apps), but if I need the app, I just swipe down to search.

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