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Convergence can make 2013 the true ‘Year of Mobile’

Convergence can make 2013 the true ‘Year of Mobile’ | Mobile Marketing | News Updates | Scoop.it
Guest Post As 2012 comes to a close, we bid farewell to one “year of mobile” and get ready to embark on another. The industry keeps saying this will be the year, and then it isn’t. What gives?...
Level343's insight:

As I see it, at the moment “mobile” still means too many things to too many people. There’s a serious disconnect among the mobile-related needs and objectives of three key groups in the mobile landscape: brands, consumers, and publishers.


Finally, we need to stop thinking of mobile as world unto itself. We don’t need to reinvent the wheel. 

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Josette Williams's curator insight, December 16, 2012 6:31 PM

How mobile fits into it all........

Level343's comment, December 16, 2012 8:13 PM
I agree Martin.
Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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Opinion: Why Effective Personalization is So Important - Mobile Marketing Watch

Opinion: Why Effective Personalization is So Important - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
Opinion: Why Effective Personalization is So Important
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How Mobile Payments Revolutionized the Travel and Hospitality Industry

How Mobile Payments Revolutionized the Travel and Hospitality Industry | Mobile Marketing | News Updates | Scoop.it
How Mobile Payments Revolutionized the Travel and Hospitality Industry
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Oh-Oh: Despite Knowing Better, Marketers Still Lack Skills to Deliver on Customer Experience

Oh-Oh: Despite Knowing Better, Marketers Still Lack Skills to Deliver on Customer Experience | Mobile Marketing | News Updates | Scoop.it
Oh-Oh: Despite Knowing Better, Marketers Still Lack Skills to Deliver on Customer Experience
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Video Marketing Expert Weighs in on Instagram Video Length Extension - Mobile Marketing Watch

Video Marketing Expert Weighs in on Instagram Video Length Extension - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
Video Marketing Expert Weighs in on Instagram Video Length Extension
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Mobile Search Is The Top Source Of Calls To Businesses - Search Engine Journal

Mobile Search Is The Top Source Of Calls To Businesses - Search Engine Journal | Mobile Marketing | News Updates | Scoop.it
Customers are calling businesses in greater numbers than ever thanks to digital marketing, especially mobile search. Check out these interesting stats.
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YouTube adds mobile live-streaming to catch up to Facebook, Periscope

YouTube adds mobile live-streaming to catch up to Facebook, Periscope | Mobile Marketing | News Updates | Scoop.it
YouTube Live isn't all that different from Twitter's Periscope or Facebook Live, but its execs claim it's faster and more reliable than its rivals.
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The importance of micro-moments: The mobile customer journey

The importance of micro-moments: The mobile customer journey | Mobile Marketing | News Updates | Scoop.it
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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Best Marketing Books | Relevance Raises Response

Best Marketing Books | Relevance Raises Response | Mobile Marketing | News Updates | Scoop.it
Relevance Raises Response, one of the country's best marketing books, will give you digital and mobile marketing strategies to help your business sell more.
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9 Eye-Opening Digital Marketing Stats From the Past Week

9 Eye-Opening Digital Marketing Stats From the Past Week | Mobile Marketing | News Updates | Scoop.it
The last several days were full of highlights from the realm of online marketing data. Here are 9 numbers that really stood out: 1.
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5 engaging visual content formats that aren't infographics

5 engaging visual content formats that aren't infographics | Mobile Marketing | News Updates | Scoop.it
Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.
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Why a Mobile Marketing Strategy Impacts Your Social Strategy

Why a Mobile Marketing Strategy Impacts Your Social Strategy | Mobile Marketing | News Updates | Scoop.it
A mobile marketing strategy for social media doesn't have to be about interacting with your audience—let your audience interact with itself.
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Google to Update Smartphone User-Agent of Googlebot

Google to Update Smartphone User-Agent of Googlebot | Mobile Marketing | News Updates | Scoop.it
Next month, Google will be changing the smartphone user-agent for Googlebot so its renderer can better understand newer web pages.
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OPINION: STAND BY YOUR BRAND (LEARNING TO SAY NO TO OFF-BRAND OPPORTUNITIES) - Mobile Marketing Watch

OPINION: STAND BY YOUR BRAND (LEARNING TO SAY NO TO OFF-BRAND OPPORTUNITIES) - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
OPINION: STAND BY YOUR BRAND (LEARNING TO SAY NO TO OFF-BRAND OPPORTUNITIES)
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Webinar: Making Mobile Marketing Better Through Data Science

Webinar: Making Mobile Marketing Better Through Data Science | Mobile Marketing | News Updates | Scoop.it
Webinar: Making Mobile Marketing Better Through Data Science
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Add Multiple Locations to Your Trip on Google Maps on Mobile - Search Engine Journal

Add Multiple Locations to Your Trip on Google Maps on Mobile - Search Engine Journal | Mobile Marketing | News Updates | Scoop.it
The ability to plot multiple destinations on Google Maps has come to Android.
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Brexit Brings Out the Creative Kings of Mobile and Ecommerce - Mobile Marketing Watch

Brexit Brings Out the Creative Kings of Mobile and Ecommerce - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
Brexit Brings Out the Creative Kings of Mobile and Ecommerce
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INFOGRAPHIC: Breakup or Uninstall? - Mobile Marketing Watch

INFOGRAPHIC: Breakup or Uninstall? - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
INFOGRAPHIC: Breakup or Uninstall?
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INFOGRAPHIC: Social Media Buyers and Their Problems - Mobile Marketing Watch

INFOGRAPHIC: Social Media Buyers and Their Problems - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
INFOGRAPHIC: Social Media Buyers and Their Problems
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The Reward for Marketers Who Offer Best Customer Experiences? Better Reputation and Loyalty, for Starters - Mobile Marketing Watch

The Reward for Marketers Who Offer Best Customer Experiences? Better Reputation and Loyalty, for Starters - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
The Reward for Marketers Who Offer Best Customer Experiences? Better Reputation and Loyalty, for Starters
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The User Experience Retail Cycle - Mobile Marketing

The User Experience Retail Cycle - Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
Tim Hutchinson, managing director at Eighteen, shares his thoughts on leveraging the User Experience Cycle in today’s retail environment
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6 signs marketing is in a mobile engagement crisis

6 signs marketing is in a mobile engagement crisis | Mobile Marketing | News Updates | Scoop.it
Columnist Josh Todd says the "good enough" approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience.
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How to Develop a Mobile App for Your Marketing Strategy

How to Develop a Mobile App for Your Marketing Strategy | Mobile Marketing | News Updates | Scoop.it
People prefer mobile apps to mobile web sites now. That means you probably need an app for your own business.
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New Study Reminds Businesses to Seek Customer Feedback on Mobile - Mobile Marketing Watch

New Study Reminds Businesses to Seek Customer Feedback on Mobile - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it
New Study Reminds Businesses to Seek Customer Feedback on Mobile
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What is mobile-friendly? A look from the user perspective

What is mobile-friendly? A look from the user perspective | Mobile Marketing | News Updates | Scoop.it
Mobile-friendly. We all obsess around getting our websites ready. But it's more than just optimising the website. A look into what you need to understand.
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