There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
Mobile technology has definitely revolutionized the way businesses are advertising and marketing these days, but businesses have a lot to gain from embracing the mobile movement, beyond increased sales figure.
3 Ways to Grab an Early Piece of the $ 500 Billion Opportunity in Mobile MarketingEntrepreneurThis means that right now, almost half of a brand's customers will soon be proverbially “up for grabs” to anyone with an effective mobile marketing...
The top 25% of small & medium enterprises (SMEs) are seeing two times the revenue growth and up to eight times the number of jobs created based on their adoption of mobile technologies. SMEs that lead their industries in mobile adoption are also seeing up to 50% of all web searches for [...]
Consumers worldwide value mobile technologies at 11% to 45% of their incomes. The majority are willing to give up luxuries for a year in order to keep their mobile phones.
The MPs on the Science and Technology select committee called for the Government to draw up new guidelines for websites and apps explaining clearly how they use personal data, warning that laws will be needed if companies fail to comply.
What your Mobile Website Must Accomplish Preparing Your Mobile Site. You need a website that displays perfectly irrespective of the device used to access
Previously, most Internet searches were conducted through desktop computers and laptops. Recently, the numbers are staggering in regards to Mobile use. Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer). That’s a huge jump in new potential traffic you ought to consider.
On top of this, the use of mobile phones to access the Internet is expected to exceed traditional mediums (desktop computers and laptops). As a matter of fact, Google has adapted to these changes, revising their algorithms in order to provide better search results for mobile searches. This includes making sure your online presence is mobile friendly, which has become imperative if you’re going to make Google happy.
But remember, it’s not just about pleasing Google, it’s your users too. Therefore, we need to pay attention to this significant shift in trends. If anything, it should compel businesses to adapt accordingly in order to maintain their competitive edge
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
Making your site mobile-friendly is necessary in the present for many sites, and it’s a good long-term investment even if it doesn’t affect your short-term traffic.
What if you’re in an industry where far less than 30% of your traffic comes from mobile devices? Should it still be a priority to make your site mobile friendly? Would you really lose that much traffic if you didn’t?
KakaoTalk, the maker of South Korea’s ubiquitous mobile chat service is running into growing pains, underscoring the difficulty of turning a dominant position in mobile messaging into a profitable business.
Need to persuade your boss to use mobile apps and think mobile first? Then check out these mobile app trends 2015 complete with charts and tips.
Facebook is investing in mobile including Facebook lightweight, Facebook Messenger, Instagram and WhatsApp. As a result, Facebook will force you to ante up to market across their platforms. It’s what Facebook told their investors.
Nick Rojas writes about 4 Must Have Tools to Help You Financially Track Your Business. Some great insight here...
The Benefits of Social Media
When social networks are used properly it can be seen and heard on almost any webpage found on the internet. The inherent democratic nature of the World Wide Web allows for voices, opinions and news to be shared directly and immediately across the globe.
This release shows the latest in the trend toward movie-based mobile games.
For San Francisco-based Pocket Gems, Night at the Museum: Hidden Treasures is its first foray into movie games. It comes out just a few weeks before the third film in the series, Night at the Museum: Secret of the Tomb, debuts in theaters on Dec. 19. The free-to-play game is a hidden-object game, where players view intricate images inside a museum and look for objects hidden in the landscape. It uses the likeness of Larry Daley, the security guard character that Ben Stiller plays in the films. The goal is to team up with history’s biggest personalities to save the museum’s magic from falling into the wrong hands.
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.
Convincing consumers to download you mobile app is difficult -- but losing their engagement with that app is easy. That's why, if a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.