Mobile platforms, smartphones / tablets, present incredible opportunities to re-imagine customer + data acquisition, & behavior/intent targeting. Learn how.
Desktop vs. Mobile web consumption. Stunning.
This is an astonishing trend. Astonishing because the switch has already happened when it comes to India - more mobile web consumption than desktop - and because of the speed at which this flip over occurs.
In the US, and other western countries, this might take some time to happen (especially because citizens can afford multiple devices unlike in China or India) but it is going to happen.
So is your company ready for this? Why is it that for most of you I still get a standard (hideous) desktop website when I visit from my Galaxy S3?
Another thing... mobile is not simple a "let's puke the same desktop data out at people" platform. You have to completely re-imagine the possibilities for marketing, consumer engagement, data, long term relationships and the way your company provides value.