We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent.
Based on a survey of 1,100 US adults, the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphone owners use location-aware mobile apps. It also discovered that consumers who own smartphones, tablets and PCs are (not surprisingly) the most “avid” users of local search. By contrast, those who own only PCs and feature phones do many fewer local searches.