There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
KakaoTalk, the maker of South Korea’s ubiquitous mobile chat service is running into growing pains, underscoring the difficulty of turning a dominant position in mobile messaging into a profitable business.
Need to persuade your boss to use mobile apps and think mobile first? Then check out these mobile app trends 2015 complete with charts and tips.
Facebook is investing in mobile including Facebook lightweight, Facebook Messenger, Instagram and WhatsApp. As a result, Facebook will force you to ante up to market across their platforms. It’s what Facebook told their investors.
Nick Rojas writes about 4 Must Have Tools to Help You Financially Track Your Business. Some great insight here...
The Benefits of Social Media
When social networks are used properly it can be seen and heard on almost any webpage found on the internet. The inherent democratic nature of the World Wide Web allows for voices, opinions and news to be shared directly and immediately across the globe.
This release shows the latest in the trend toward movie-based mobile games.
For San Francisco-based Pocket Gems, Night at the Museum: Hidden Treasures is its first foray into movie games. It comes out just a few weeks before the third film in the series, Night at the Museum: Secret of the Tomb, debuts in theaters on Dec. 19. The free-to-play game is a hidden-object game, where players view intricate images inside a museum and look for objects hidden in the landscape. It uses the likeness of Larry Daley, the security guard character that Ben Stiller plays in the films. The goal is to team up with history’s biggest personalities to save the museum’s magic from falling into the wrong hands.
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.
Convincing consumers to download you mobile app is difficult -- but losing their engagement with that app is easy. That's why, if a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion.
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going to go away anytime soon.” So begins a story by Graeme McMillan posted at Wired’s online blog.
Are we surprised?
“We actually make more money per viewer streaming than we do on television,” CBS Corporation’s chief research officer David F. Poltrack revealed at the 2014 Media & Entertainment Industry Forum in New York. “If you stream our programming online, you’re seeing a full complement of advertising—you can’t bypass it.”
Cons:Fighting off perception of “geek” tool based on its original focus on badges, mayorships and gamificationDoes not come up regularly in organic searchHard to filter “tips” in venues with more than 10-15Lack of long form, well thought out review content
For business travelers, it’s easy to see why mobile access to discovery tools like Google Places, Yelp and Foursquare is so critical. Determining where to go to get coffee, lunch, printing help, dinner, drinks, etc., often happens at the last minute. What about non-business travelers? Yes, we all have our favorite places to eat, preferred […]
Cons for Yelp
Has been accused of pressuring businesses into using their service or risk being black balled
Relies on long form reviews, which limits the number of users that are willing to submit
Has limited the power of “strong ties” among users because they aren’t strongly encouraged to connect to one another.
Cons for Foursquare
Fighting off perception of “geek” tool based on its original focus on badges, mayorships and gamification
Does not come up regularly in organic searchHard to filter “tips” in venues with more than 10-15
Lack of long form, well thought out review content
The top 25% of small & medium enterprises (SMEs) are seeing two times the revenue growth and up to eight times the number of jobs created based on their adoption of mobile technologies. SMEs that lead their industries in mobile adoption are also seeing up to 50% of all web searches for [...]
Consumers worldwide value mobile technologies at 11% to 45% of their incomes. The majority are willing to give up luxuries for a year in order to keep their mobile phones.
The MPs on the Science and Technology select committee called for the Government to draw up new guidelines for websites and apps explaining clearly how they use personal data, warning that laws will be needed if companies fail to comply.
Mobile marketing is still a developing industry and one that does suffer something of an image problem.
Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.
Social media marketing campaigns have a big job to accomplish for brands. Here are 3 successful case studies worth noting that drove revenue.
It doesn’t matter if brands use their website as the starting or ending point; weaving together social elements such as email campaigns, Facebook landing pages, Hashtags and contests, is an essential tactic for brands to reap revenue during and after a social marketing campaign.
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