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Why Mobile Commerce Is Critical For E-Commerce

Why Mobile Commerce Is Critical For E-Commerce | Mobile Marketing | News Updates | Scoop.it

Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?

Marty Note
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.

By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.


Via Martin (Marty) Smith
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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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The First Battle In The Mobile Payments War Is Over

The First Battle In The Mobile Payments War Is Over | Mobile Marketing | News Updates | Scoop.it
While the war to control mobile payments has been broadly covered over the last several years, it seems that the tactical warfare that has been at play is..
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Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count | Mobile Marketing | News Updates | Scoop.it
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success.
The post Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count appeared first on Marketing Land.
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Report: 75 Percent Of Google's Mobile Search Revenue Comes From Apple Devices

Report: 75 Percent Of Google's Mobile Search Revenue Comes From Apple Devices | Mobile Marketing | News Updates | Scoop.it
If true Google will likely fight to maintain search relationship with Apple.
Level343's insight:

How'd you like them Apples ;)

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Mobile Internet To Be Worth More Than Apple By 2018 - TechCrunch

Mobile Internet To Be Worth More Than Apple By 2018 - TechCrunch | Mobile Marketing | News Updates | Scoop.it
Smartphone sales growth is slowing to less than 10% annually to 2018, and mobile networks saw just 5% growth in the last decade. So while Apple continues to..
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Digital, Social & Mobile in 2015

Digital, Social & Mobile in 2015 | Mobile Marketing | News Updates | Scoop.it
We Are Social's huge report on the state of Digital in 2015, packed with all the stats and data you need to understand internet, social and mobile trends.
Level343's insight:

It's an amazing resource, great for marketing professionals!!

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Galaxy S6 edge Iron Man Limited Edition - Official Unboxing

Introducing the Galaxy S6 edge Iron Man Limited Edition, available exclusively in Iron Man red and gold. Along with all of your favorite features and included ...
Level343's insight:

Niccceeee :)

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Russia isn't building its own mobile operating system - The Verge

Russia isn't building its own mobile operating system - The Verge | Mobile Marketing | News Updates | Scoop.it
Whether it's for reasons of security, national pride, or a mixture of the two, Russia wants to have fewer iPhones and Android phones. Instead of relying on American tech, the country wants to...
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Mobile marketing automation: How big brands are engaging customers on mobile

Mobile marketing automation: How big brands are engaging customers on mobile | Mobile Marketing | News Updates | Scoop.it
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
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The Definitive Guide To Mobile Marketing – Marketo.com

The Definitive Guide To Mobile Marketing – Marketo.com | Mobile Marketing | News Updates | Scoop.it
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
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U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere ... - TechCrunch

U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere ... - TechCrunch | Mobile Marketing | News Updates | Scoop.it
Messaging apps are becoming the most heavily-used type of app in a majority of key markets worldwide, based on both smartphone sessions and time spent in..
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Like Google, Bing Is Planning To Reward Mobile Friendly Sites

Like Google, Bing Is Planning To Reward Mobile Friendly Sites | Mobile Marketing | News Updates | Scoop.it
Bing is expected to launch their mobile friendly algorithm in the near future but claims this won't be any Mobilegeddon.
The post Like Google, Bing Is Planning To Reward Mobile Friendly Sites appeared first on Marketing Land.
Level343's insight:

Unlike Google, Bing did not give us a specific date for the launch. But what we do know is that this ranking algorithm will give a slight benefit to mobile friendly designed web sites in the Bing mobile results. Bing is downplaying the impact searchers or webmasters will see with this update, saying they are going to ensure this does not hurt relevancy and even web pages that are not mobile friendly but are extremely relevant, will remain ranking well.

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Mobile Video Ad “Viewability” Beats Desktop By 30 Points

Mobile Video Ad “Viewability” Beats Desktop By 30 Points | Mobile Marketing | News Updates | Scoop.it
Last December Google released research that showed 56 percent of online display ads weren’t ever seen.
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You say you want a mobile revolution...

You say you want a mobile revolution... | Mobile Marketing | News Updates | Scoop.it
That’s a wrap. Catch up with everything you missed during today’s keynote: http://t.co/blSEiejZUi #io15 http://t.co/WXpxWdP83G
Level343's insight:

Solving complex problems for a mobile world


From our earliest days in Search, our aim has always been to build products for everyone, applying unique technical insight to tackle big problems. That’s just as relevant in today’s mobile-centric world—from finding the information scattered across apps, to helping someone organize and share the photos of their kids; from taking people on a virtual trip to the Pyramids to helping the next billion people come online.

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Report: Sony Mobile Cuts 975 Workers In Sweden As Troubled Handset Maker ...

Report: Sony Mobile Cuts 975 Workers In Sweden As Troubled Handset Maker ... | Mobile Marketing | News Updates | Scoop.it
The difficult shakeout among less successful mobile handset makers continues apace. According to a report, and Sony confirmation, from Swedish local..
Level343's insight:

Ouch that's a lot of people out of work!!

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Messaging becoming the heart of mobile, Mary Meeker says - CNET

Messaging becoming the heart of mobile, Mary Meeker says - CNET | Mobile Marketing | News Updates | Scoop.it
The prominent venture capitalist says mobile messaging may soon evolve into a central hub of communication for users.
Level343's insight:

It's true... 

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It’s All About The Context - How Mobile Is Crucial For Marketers

It’s All About The Context - How Mobile Is Crucial For Marketers | Mobile Marketing | News Updates | Scoop.it
RT @AdobeDigitalPub: In digital marketing, you can’t understand mobile without understanding context http://t.co/6daZQ8ZFwG via @cmo_com
Level343's insight:

Location is the highest currency when it comes to context. Location based services using geo-fencing technologies are already making great strides in the retail sector by driving footfall into stores. In addition understanding users’ historical location behaviors is a powerful contextual means for advertisers to re-target their audiences.

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This Woman Has Landed Millions of App Installs — How She Does It

This Woman Has Landed Millions of App Installs — How She Does It | Mobile Marketing | News Updates | Scoop.it
Tamara Steffens specializes in driving user acquisition and has it down to a science. Here, she says what startups must do to gain traction.
Level343's insight:

Nice... 

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How to Safeguard Your Mobile Privacy - Voice of America

How to Safeguard Your Mobile Privacy - Voice of America | Mobile Marketing | News Updates | Scoop.it
A great deal has been written over the years about the necessity of computer users to be proactive if they want to guard their privacy and keep their machines clean of viruses. Habits such as changin...
Level343's insight:

Some good insight... 

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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | Mobile Marketing | News Updates | Scoop.it
Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes ba
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Video On Demand Comes To Mobile! - The Official Twitch Blog

You’ve been asking for it, we’ve been working on it, and it’s finally here: VODs on mobile! You will now be able to watch highlights and past broadcasts from all Twitch Partners and a growing number of broadcasters whose videos are HLS enabled.
Level343's insight:

I get it, but I'm still not used to watching videos on my freaking phone... 

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SwiftKey - Smart prediction technology for easier mobile typing

SwiftKey - Smart prediction technology for easier mobile typing | Mobile Marketing | News Updates | Scoop.it
Discover the best Android and iPhone and iPad apps for faster, easier typing with emoji, colorful themes and more - download SwiftKey Keyboard free today.
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5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders

5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders | Mobile Marketing | News Updates | Scoop.it
Mobile marketing is today’s emerging trend, and mastering it can make the difference between increased conversion and stagnation.
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[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads

[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads | Mobile Marketing | News Updates | Scoop.it
Move would block online and app ads with the aim of getting Google and other digital media companies to share in network infrastructure costs.
Level343's insight:

This idea, of course, raises the question of whether a drastic move like this, which the executive referred to as “the bomb”, would even be legal under net neutrality rules. While the European Commission filed antitrust charges against Google last month, the idea that it would allow mobile networks to block ads wholesale is hard to imagine.

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Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile | Mobile Marketing | News Updates | Scoop.it
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a new Call Intelligence Index report from Invoca.
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5 Ways Mobile Video Rocks the Catwalk

5 Ways Mobile Video Rocks the Catwalk | Mobile Marketing | News Updates | Scoop.it
Mobile video is changing the game in content marketing and creating opportunity to grow your brand. See 5 ways to rock the movie video catwalk.
The post 5 Ways Mobile Video Rocks the Catwalk by @chasemcmichael appeared first on Search Engine Journal.
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