Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.
By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.
Via Martin (Marty) Smith