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Mobile computing wars pose tough choices for Internet publishers

Mobile computing wars pose tough choices for Internet publishers | Mobile Marketing | News Updates | Scoop.it
For Microsoft and Amazon.com, and the clutch of other companies that hope to carve out a big slice of a mobile computing business currently...
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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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iOS Shipments Overtake Windows PCs for the First Time - Mobile Marketing

iOS Shipments Overtake Windows PCs for the First Time - Mobile Marketing | Mobile Marketing | News Updates | Scoop.it

2015 saw more than 300m Apple devices shipped, to Microsoft's 275m

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Does Intent Matter As Much as Demographics? Google Thinks So

Does Intent Matter As Much as Demographics? Google Thinks So | Mobile Marketing | News Updates | Scoop.it

Does Intent Matter As Much as Demographics? Google Thinks So

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Forecast: Half Of Consumers Will Be Paying With Phones Or Wearables By 2018

Forecast: Half Of Consumers Will Be Paying With Phones Or Wearables By 2018 | Mobile Marketing | News Updates | Scoop.it

According to a 2014 survey commissioned by the US Federal Reserve, 28 percent of smartphone users had made some form of mobile payment in the previous 12 m

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OPINION: The Effect of Google Chrome’s Upgrade on Emerging Markets

OPINION: The Effect of Google Chrome’s Upgrade on Emerging Markets | Mobile Marketing | News Updates | Scoop.it

The following is a guest contributed post first published by MAW from Marco Veremis, the CEO of Upstream.

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Debunking 3 Big Myths You Probably Believed About Mobile Ads

Debunking 3 Big Myths You Probably Believed About Mobile Ads | Mobile Marketing | News Updates | Scoop.it

Mobile advertising has confounded marketers because it represents a paradigm shift in the way consumers behave.

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AdTheorent Releases Q3 Mobile Ad Performance Infographic 

AdTheorent Releases Q3 Mobile Ad Performance Infographic  | Mobile Marketing | News Updates | Scoop.it

Ahead of the weekend, AdTheorent released its Q3 Mobile Ad Performance Report summary for Beer, Wine & Spirits Vertical.

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Google Search Indexing Can Display Your Mobile Apps

Google Search Indexing Can Display Your Mobile Apps | Mobile Marketing | News Updates | Scoop.it
Developing for Android and other mobile platforms can be an exciting career, but building a successful app is harder than it seems. With hundreds of thousa
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The Rise Of The Smartphone Means The End Of Mobile Wallets From Carriers And Banks - TechCrunch

The Rise Of The Smartphone Means The End Of Mobile Wallets From Carriers And Banks - TechCrunch | Mobile Marketing | News Updates | Scoop.it
A cycle starts when hype of a technology leads to big investments in that technology, which in turn creates more hype. Real-world use of the technology by..
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Techie tykes: Kids going mobile at much earlier age - USA TODAY

Techie tykes: Kids going mobile at much earlier age - USA TODAY | Mobile Marketing | News Updates | Scoop.it
Study could upend ideas about how young children consume media and whether the "digital divide" between low-income and middle-class families even exists anymore.
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6 Tips for Marketing your Business with the Social Media Mobile App Instagram

6 Tips for Marketing your Business with the Social Media Mobile App Instagram | Mobile Marketing | News Updates | Scoop.it
Take three addictive elements of photography, mobile and social and mix them together in one "App". Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode.
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T-Mobile aims to buy enough low-band spectrum to cover whole US - Ars Technica

T-Mobile aims to buy enough low-band spectrum to cover whole US - Ars Technica | Mobile Marketing | News Updates | Scoop.it
Carrier says it will complete "full national footprint" to boost LTE coverage.
Level343's insight:

Will that be enough?

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The Cost of Mobile Ads on 50 News Websites - New York Times

The Cost of Mobile Ads on 50 News Websites - New York Times | Mobile Marketing | News Updates | Scoop.it
Most of the data on the mobile homepages of the top 50 news websites comes from advertising, demonstrating the appeal of ad blockers.
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Is Google Searching for the Next Big Thing? - Mobile Marketing Watch

Is Google Searching for the Next Big Thing? - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it

Is Google Searching for the Next Big Thing?

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Mobile Gaming: What You Need to Know - Mobile Marketing Watch

Mobile Gaming: What You Need to Know - Mobile Marketing Watch | Mobile Marketing | News Updates | Scoop.it

Mobile Gaming: What You Need to Know

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The Effect of Google Chrome’s Upgrade on Emerging Markets

The Effect of Google Chrome’s Upgrade on Emerging Markets | Mobile Marketing | News Updates | Scoop.it

The Effect of Google Chrome’s Upgrade on Emerging Markets

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14 mobile marketing predictions for 2016

14 mobile marketing predictions for 2016 | Mobile Marketing | News Updates | Scoop.it

14 startup founders predict which mobile marketing methods will dominate the first half of 2016 so other business owners can understand where to focus their energy.

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Six Reasons Why Mobile Advertisement Funding is Increasing

Six Reasons Why Mobile Advertisement Funding is Increasing | Mobile Marketing | News Updates | Scoop.it
Six Reasons Why Mobile Advertisement Funding is Increasing. Mobile ad spending has increased because it needs to. Mobile marketing runs the industry...
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Millennials Embrace Mobile Apps for Holiday Shopping

Millennials Embrace Mobile Apps for Holiday Shopping | Mobile Marketing | News Updates | Scoop.it

LOS GATOS, Calif., Nov. 17, 2015 /PRNewswire/ -- Wanderful Media™, the company behind the Find&Save®...

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4 Mobile-Marketing Trends to Watch in 2016

4 Mobile-Marketing Trends to Watch in 2016 | Mobile Marketing | News Updates | Scoop.it

As devices and technologies change, so will our marketing methods.

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Alibaba's Mobile, Video Aspirations in Focus - Wall Street Journal

Alibaba's Mobile, Video Aspirations in Focus - Wall Street Journal | Mobile Marketing | News Updates | Scoop.it
When Alibaba reports its earnings Tuesday, investors will be looking for insight on its ability to earn revenue on mobile and a proposal to buy an unprofitable online video company as well as clearer signs of how much China’s economic growth...
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T-Mobile may let you stream video without gobbling up your data - CNET

T-Mobile may let you stream video without gobbling up your data - CNET | Mobile Marketing | News Updates | Scoop.it
The carrier reportedly plans to let users stream certain services like Netflix to their smartphones, free from any limits on data. If true, the move could be an expensive one for the company.
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3 Steps to Maximize Your Mobile Email Marketing

3 Steps to Maximize Your Mobile Email Marketing | Mobile Marketing | News Updates | Scoop.it
Is email marketing dead?
Level343's insight:
Get Mobile … Now

More than half of emails (53 percent) are now opened on mobile devices, and that number is going nowhere but up. By combining the right layout, the right copy, and the right code, the benefits are impossible to ignore. Get mobile … now.

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Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages

Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages | Mobile Marketing | News Updates | Scoop.it
Google announces a new open initiative aimed at making pages load more quickly on mobile devices, a counter to moves by Facebook & Apple.
Please visit Marketing Land for the full article.
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SG50 Mobile Apps Marketing Challenge by MMC Group

SG50 Mobile Apps Marketing Challenge by MMC Group | Mobile Marketing | News Updates | Scoop.it
win S$50,000,SG50 Marketing Challenge,SG50,Singapore 50th Anniversary,app design, Mobile Apps,Prizes,Cooee
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When It Comes to Mobile Video, Native Content Shown to Improve All Metrics

When It Comes to Mobile Video, Native Content Shown to Improve All Metrics | Mobile Marketing | News Updates | Scoop.it
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format.
Now new research suggests that viewing such ads improves a variety of metrics, from recall to intent to purchase.
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