There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.
Convincing consumers to download you mobile app is difficult -- but losing their engagement with that app is easy. That's why, if a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion.
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going to go away anytime soon.” So begins a story by Graeme McMillan posted at Wired’s online blog.
Are we surprised?
“We actually make more money per viewer streaming than we do on television,” CBS Corporation’s chief research officer David F. Poltrack revealed at the 2014 Media & Entertainment Industry Forum in New York. “If you stream our programming online, you’re seeing a full complement of advertising—you can’t bypass it.”
Cons:Fighting off perception of “geek” tool based on its original focus on badges, mayorships and gamificationDoes not come up regularly in organic searchHard to filter “tips” in venues with more than 10-15Lack of long form, well thought out review content
For business travelers, it’s easy to see why mobile access to discovery tools like Google Places, Yelp and Foursquare is so critical. Determining where to go to get coffee, lunch, printing help, dinner, drinks, etc., often happens at the last minute. What about non-business travelers? Yes, we all have our favorite places to eat, preferred […]
Cons for Yelp
Has been accused of pressuring businesses into using their service or risk being black balled
Relies on long form reviews, which limits the number of users that are willing to submit
Has limited the power of “strong ties” among users because they aren’t strongly encouraged to connect to one another.
Cons for Foursquare
Fighting off perception of “geek” tool based on its original focus on badges, mayorships and gamification
Does not come up regularly in organic searchHard to filter “tips” in venues with more than 10-15
Lack of long form, well thought out review content
I love grocery shopping. Not only do I love the process of figuring out what I’m in the mood to cook, food is probably the only thing I’m really obsessive about. I hate to run out of the things we use and need on a regular basis, so I’m at the market several days a week. But there’s always something I need that I manage to forget while I’m there. Which is why supermarkets focused on redefining the local grocer and making a move to mobile commerce makes me happy.
Does your local store offer online shopping yet? If so, have you tried it out? I’d love to hear your thoughts on this and what you see happening in your markets.
In just a few years mobile marketing has evolved from just another technology on the marketing horizon which might have some future potential to the single most important factor in any brand strategy. Apply these mission-critical tips and become a mobile marketing master!
Mobile marketing is a multi-billion dollar business which is growing daily. Get your share of the pie!
Just as there is no “year of electric cars” or “year of razor blades” or “year of the Greek yoghurt,” there is no “year of mobile”, writes Chetan Sharma,
I am positive that 2014 is going to be another terrific year for mobile. The progress and surprises will come from all quarters. New players will emerge, new business models will take hold, and we will take a significant step forward in the new year. I am also sure that you all will do your part in shaping the mobile cosmos.
The Shifting Ways In Which We'll Interact With Mobile Apps TechCrunch Editor's Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil.
‘Tis the season to reorganize the apps on my iPhone. With iOS 7 and the shift from spotlight search to swipe-down-to-search for apps, I’ve noticed my app behavior has changed a bit, as it’s become easier to search for apps with the new UI and therefore less important where the app is located on my phone. For instance, the Amazon app is buried in my Shopping folder (on my second page of apps), but if I need the app, I just swipe down to search.
Do you have a mobile marketing strategy in place? If not, why don't you? Here are some interesting facts that suggest why you should implement one today:
There’s a Reason “Responsive” Is the Buzzword of 2013
Responsive design is increasingly becoming the go-to solution for businesses seeking site optimization across the mobile board without entering the daunting world of developing a full-fledged app for each device.
The need for a responsive site depends upon your specific business or website, as well as budget. It may well be worth it to “go responsive” if your site is heavy on visuals, videos, products or “m-commerce” — and mobile traffic analysis can help you make these tough decisions. On which devices are users accessing your site? Which operating systems are the most common among your site traffic? Are more users visiting your site on smartphones, or on tablets? What is the overall ratio of mobile to desktop traffic? You can glean much of this information through analytics software or programs.
With the holiday shopping frenzy in full swing, many consumers are staying at home and buying their gifts online.
"I have no doubt that people do make purchases based on what they see on Facebook and on Twitter," he told host Caitlyn Becker. "We just don't know how much and whether it's the single deciding element or not."
Mobile marketing is still a developing industry and one that does suffer something of an image problem.
Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.
Social media marketing campaigns have a big job to accomplish for brands. Here are 3 successful case studies worth noting that drove revenue.
It doesn’t matter if brands use their website as the starting or ending point; weaving together social elements such as email campaigns, Facebook landing pages, Hashtags and contests, is an essential tactic for brands to reap revenue during and after a social marketing campaign.
The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.
As mobile devices continue to insinuate themselves into the fabric of our daily lives, we consumers are beginning to recognize the utility of mobile apps to inform us, to entertain us, to connect with others; mobile apps also simplify the user experience, allowing us to accomplish more with less effort.
The medical and healthcare sectors are in the midst of rapid change, and it can be difficult to see which new technologies will have a long-lasting impact. (Step into a future where mobile technology brings "Star Trek" medical care closer to reality.
Some pretty far fetched technology... maybe not. There's oodles of apps as we speak.
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO.
Is Responsive Web Design Detrimental To SEO?
If you haven’t seen the video, Matt was asked if responsive Web design could be detrimental to SEO and in his response focused only on one issue: split link equity with mobile URLs.
To his credit, he did mention that mobile URLs are a valid way of serving mobile searchers, and that the split link equity that has been discussed is only hypothetical, and only possible if users don’t employ workarounds; however, he didn’t mention anything about the issues that myself and many other SEOs have mentioned as legitimate reasons why responsive Web design might not be the best solution for all businesses.
What does it take to stay productive on the road? Just 20 free apps that can help you work and travel with ease.
Chances are, if there’s a challenge you face on the road, there’s an app designed to help you handle it. Be sure to check app stores frequently, both for new options and also for updates to your current applications. Bug fixes and enhanced functions make you even more efficient.
There’s a new battle brewing in the social media world. Direct messaging, long a minor feature of most social networks, is gaining more prominence as mobile users increasingly favor apps for communicating instead of traditional SMS texting.
Instagram is the latest to step into the fray. Thursday the company announced Instagram Direct, a private messaging feature that allows users to share photos privately with up to 15 people instead of their entire group of followers. Recipients of the private photo can then comment below it in a group thread .
Almost two years to date since AT&T pulled its bid for T-Mobile USA, rival carrier Sprint is reportedly preparing its own offer to purchase the fourth largest carrier in the US. That's accordin...
Sprint hasn’t yet decided whether to move ahead with a bid. Going forward despite regulators’ concerns would be highly risky. Any pursuit of a bid by Sprint could be aimed at testing antitrust officials’ reaction to a deal, and a bad reaction could put an end to the effort.
These days, desktops and laptops are starting to seem like relics from an earlier age. Mobile rules. Any company that isn’t using mobile for recruitment and referrals is in real danger of losing out on top talent.
Mobile is only going to grow in the years to come. It’s exciting technology – there’s a reason billions of people use mobile everyday. Be savvy in exploiting it for your recruiting and referral process when hiring new talent. Bring in outside if you need to. Get this right and talent will flow your way.