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Scooped by Level343 onto Mobile Marketing | News Updates |
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Today, web content is increasingly being accessed via hand held devices.
Smartphone penetration reached 45% in the UK
Tablet usage increased as a percentage of total population to 10% in the UK
The average user spends 24mins 49 seconds a day surfing the internet from mobile
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![The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Mobile Marketing | News Updates | Scoop.it](http://img.scoop.it/SG32BekP3ZgrNZaIqs4mOTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.
Here are some highlights:
**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone **200+ million (1/3 of all users) access Facebook from a mobile device **91% of all mobile internet use is “social” related.
Via janlgordon, Nikola Pohlupkov Delete the scoop?
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