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What Customers Want From Mobile Websites [Case Study]

What Customers Want From Mobile Websites [Case Study] | Mobile Marketing | News Updates | Scoop.it
What do consumers want from a mobile website? This case study highlights what works - and what doesn't - when it comes to mobile sites and intent to purchase.

 

It really is that simple. People aren’t getting out the Yellow Pages any more before they come visit your business. They don’t need to–they’ve got phones. And Google. So if you’re not serving them the information that will get them to your location or get them to buy, you’re missing the boat. Like The Tile Shop. One broken web page was all it took for me to punt them. Think your customers aren’t as impatient as I am? If so, you’re probably wrong.

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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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Email Marketing Must Be Mobile | Navigate-the-Channel

Email Marketing Must Be Mobile | Navigate-the-Channel | Mobile Marketing | News Updates | Scoop.it
Level343's insight:

Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute (CMI) recently published an article about email and responsive design: ‘Delete This Email!’ Why Mobile Email Matters to Your Business.

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Facebook Gives Three Tips for Mobile Marketing - Business 2 Community

Facebook Gives Three Tips for Mobile Marketing - Business 2 Community | Mobile Marketing | News Updates | Scoop.it
In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights: One in three millenn…
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Snapdeal acquires Letsgomo Labs to improve mobile technology capabilities - Economic Times

Snapdeal acquires Letsgomo Labs to improve mobile technology capabilities - Economic Times | Mobile Marketing | News Updates | Scoop.it
Founded by Manav Kamboj and Vikas Banga, Letsgomo Labs helps companies with end to end mobility solutions like building mobile strategies.
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Chinese Social Media Marketing Explained, Through One Super-Viral Selfie - AdAge.com

Chinese Social Media Marketing Explained, Through One Super-Viral Selfie - AdAge.com | Mobile Marketing | News Updates | Scoop.it
how chinese star fan bing bing's new romance was seized on by social media marketers.
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Facebook rolls out super lightweight app for people on slow mobile networks

Facebook rolls out super lightweight app for people on slow mobile networks | Mobile Marketing | News Updates | Scoop.it
Earlier his year, Facebook piloted a new, stripped-down version of its mobile app aimed directly at developing markets. Called Facebook Lite, the app would allow people using phones that don't have...
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13 Mobile Marketing Stats You Need To Know - Marketing Land

13 Mobile Marketing Stats You Need To Know - Marketing Land | Mobile Marketing | News Updates | Scoop.it
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.
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FRIENDLY LIGHTS - SOCIAL INTERACTION WEARABLE TECHNOLOGY

FRIENDLY LIGHTS - SOCIAL INTERACTION WEARABLE TECHNOLOGY | Mobile Marketing | News Updates | Scoop.it
RT @Friendly_Lights: First social interaction wearable technology. How it works? See mobile Android demo http://t.co/Qx10sU0sEB RT! http://…
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8 Interesting Charts on How the Internet Is Changing

8 Interesting Charts on How the Internet Is Changing | Mobile Marketing | News Updates | Scoop.it
View the most important charts and stats from Mary Meeker's annual Internet Trends Report.
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Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users | Mobile Marketing | News Updates | Scoop.it
Wow, AroundMe has really been flying under the radar. The location-aware mobile search app is announcing today that it's now passed the 6 million mark for..
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You say you want a mobile revolution...

You say you want a mobile revolution... | Mobile Marketing | News Updates | Scoop.it
That’s a wrap. Catch up with everything you missed during today’s keynote: http://t.co/blSEiejZUi #io15 http://t.co/WXpxWdP83G
Level343's insight:

Solving complex problems for a mobile world


From our earliest days in Search, our aim has always been to build products for everyone, applying unique technical insight to tackle big problems. That’s just as relevant in today’s mobile-centric world—from finding the information scattered across apps, to helping someone organize and share the photos of their kids; from taking people on a virtual trip to the Pyramids to helping the next billion people come online.

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Report: Sony Mobile Cuts 975 Workers In Sweden As Troubled Handset Maker ...

Report: Sony Mobile Cuts 975 Workers In Sweden As Troubled Handset Maker ... | Mobile Marketing | News Updates | Scoop.it
The difficult shakeout among less successful mobile handset makers continues apace. According to a report, and Sony confirmation, from Swedish local..
Level343's insight:

Ouch that's a lot of people out of work!!

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Messaging becoming the heart of mobile, Mary Meeker says - CNET

Messaging becoming the heart of mobile, Mary Meeker says - CNET | Mobile Marketing | News Updates | Scoop.it
The prominent venture capitalist says mobile messaging may soon evolve into a central hub of communication for users.
Level343's insight:

It's true... 

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15 Mind-Blowing Stats About Mobile Marketing

15 Mind-Blowing Stats About Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
mobile marketing is a must-have strategy, but the facts show that rules about mobile engagement have changed. here's what you need to know.
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The Definitive Guide To Mobile Marketing – Marketo.com

The Definitive Guide To Mobile Marketing – Marketo.com | Mobile Marketing | News Updates | Scoop.it
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
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Apple removes apps with Confederate flags from App Store

Apple removes apps with Confederate flags from App Store | Mobile Marketing | News Updates | Scoop.it
Apple is the latest company to discontinue all merchandise bearing the Confederate flag from its App Store.
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Google Testing "Slow To Load" Warning Label In Mobile Search Results - Search Engine Land

Google Testing "Slow To Load" Warning Label In Mobile Search Results - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Google once again testing slow labels in the mobile search results, this one is "Slow to load" with a yellow warning sign.
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Dunkin' Donuts developing mobile delivery service ordering

Dunkin' Donuts developing mobile delivery service ordering | Mobile Marketing | News Updates | Scoop.it
The CEO of Dunkin' Donuts said the chain is looking into adding a delivery service.
Level343's insight:

LOLOL what, what?

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How Mobile Phone Data Reveals the True Toll of Mass Layoffs - MIT Technology Review

How Mobile Phone Data Reveals the True Toll of Mass Layoffs - MIT Technology Review | Mobile Marketing | News Updates | Scoop.it
Economists have never been able to study the economic shock of mass layoffs on the scale of towns, villages, and households. But anonymized mobile phone data is changing that.
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Google Testing Large Images In Mobile Search Results - Search Engine Land

Google Testing Large Images In Mobile Search Results - Search Engine Land | Mobile Marketing | News Updates | Scoop.it
Google is caught testing image thumbnails in the mobile search results again. This time on the left side of the snippets description.
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Marketing Automation: Mobile Friendly Landing Pages & Emails

I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
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4 Critical Things Every Business Must Know About Mobile Marketing

4 Critical Things Every Business Must Know About Mobile Marketing | Mobile Marketing | News Updates | Scoop.it
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
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Who The @!#$&% Is This Guy? John Legere's Strategy For Taking New ... - Fast Company

Who The @!#$&% Is This Guy? John Legere's Strategy For Taking New ... - Fast Company | Mobile Marketing | News Updates | Scoop.it
T-Mobile's CEO is the profanity-spewing shock jock of corporate America. Is this the future of leadership?
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The First Battle In The Mobile Payments War Is Over

The First Battle In The Mobile Payments War Is Over | Mobile Marketing | News Updates | Scoop.it
While the war to control mobile payments has been broadly covered over the last several years, it seems that the tactical warfare that has been at play is..
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Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count | Mobile Marketing | News Updates | Scoop.it
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success.
The post Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count appeared first on Marketing Land.
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Report: 75 Percent Of Google's Mobile Search Revenue Comes From Apple Devices

Report: 75 Percent Of Google's Mobile Search Revenue Comes From Apple Devices | Mobile Marketing | News Updates | Scoop.it
If true Google will likely fight to maintain search relationship with Apple.
Level343's insight:

How'd you like them Apples ;)

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