Mobile Marketing | News Updates

No matter how you do it, you need the ability to track all lead types back to the campaign. If you are running a series of display banner ads, for example, that drive people to register for a white paper online, tracking downloads only gives you part of the picture. To measure ROI accurately, you also need to track how many leads picked up the phone and called you after clicking on your banner.

The real estate — the "creative palette," if you will — is smaller. The users' attention span is shorter. The medium itself is new.

One billion people are expected to use mobile banking by 2017, while NatWest and RBS recently strengthened their mobile solutions with in-app customer service tools.

Got to admit this is pretty acurate... people are getting bored with computers. Does that mean we are constantly on the move with technology at hand, or does it mean we are getting bored with our PC's?

Never quite sure, since I get some of it. I'm still not a huge mobile user. But, that does not necessarily mean I'm right. LOL

To start calculating, you can upload information -- such as in-store sales and sales coming through your mobile site -- manually or by importing that data from an existing Google Adwords account. Business owners can follow a step-by-step guide and get started using the calculator in about 30 minutes, Werther wrote.

In November 2012 On Devicepublished a report revealing the findings of their research into mobile video usage. In this article we are going to share with you the most interesting findings from study, which we hope will be useful to our readers who are video marketers.

Mobile shopping is still a sliver of overall retail, and of Amazon’s revenue. While the company doesn’t divulge details, analysts think that maybe 8 percent of the company’s $61 billion in annual sales come from phones and tablets. But Hall’s domain is growing as more people use smartphones and tablets. Amazon runs a slew of mobile apps, including the basic Amazon Mobile shopping app. There’s also Flow, which pulls up price information (and a chance to buy on Amazon instead) for any product you aim your smartphone’s camera at.

Research from Study Breaks and Campus2Careers shows that nine out of 10 college students use their mobile phones to find deals. And what’s more? Twenty percent of respondents call themselves “mobile deal addicts” and say they “always” check their phones for deals
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Obviously the precise layout of a mobile page depends on the visitor behaviour you want to encourage and should come as a result of user testing, but these are all important points you should consider...

Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all grew in Q4. But, consistent with findings in other reports, the share of searches generated by smartphones and tablets grew significantly in Q4.

The goal of the mobile SEO audit is to provide a full vision of a site present organic mobile activity allowing to give recommendations to improve its mobile search visibility, traffic and conversions. To achieve this goal I divide the mobile SEO audit process in the following phases:

In terms of usage, 56% of mobile users have smartphones.  Eighty-five (85) million of us use social media apps on our smartphones, compared with 164 million have access to social media from their computers.

Solid.

Apps generated an impressive USD 12 billion in 2012, and in total 46 billion apps were downloaded in the year, taking the cumulative all-time total downloads since the app game began, to 83 billion. That is certainly a market in rapid growth.

While social media sites like Facebook and Twitter have their own apps, developers have created many others that can provide more specific services while working within those sites. Read on to learn about 7 awesome apps to help your social media marketing efforts.

There are obvious consequences here. Advertisers, particularly small businesses, will need to consider call extensions when setting their PPC budgets. In addition, in order for call extensions to show “your ad group will have to receive a minimum number of clicks … and a minimum number of calls to show a Google forwarding number”.

Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.

As marketeers and community managers it's time for us to think about mobile. For some it's the elephant in the room, but we need to begin to think about how our audience are accessing our messaging and to react accordingly. It's only going to get MORE important, especially with Facebook

Given that the brands that manufacture these devices exude professional, modern design, you’d be crazy not to follow suit and use a sexy landing page for your apps. Or in other, less eloquent, words…

A great post by Ron Callari

Building a search engine that initially searches its "users" versus the "Web" is a blatant move on Zuckerberg's part to use those searches to define user preferences and then offer them up to mobile advertisers.

There’s a whole lot of hype surrounding mobile and smartphone use lately. However, we need to separate the hype from the facts in order to make a wise business decision about investing in a mobile website.