Owners of ecommerce sites are a pretty observant bunch. The clarity that sales provide (or lack thereof) can make marketing a bit easier to quantify. Apps Drive Sales, But What Drives Downloads?
So an app becomes the centerpiece of your new mobile marketing strategy. But is it the whole strategy? To have your app make a dent in sales, you need to get it into people’s hands. There are lots of ways to accomplish that, but simply making a great app and releasing it in the App Store won’t do the trick.
Via Bonnie Burns