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Nokia Connects | Play to win! How to make a kick ass mobile game

Nokia Connects | Play to win! How to make a kick ass mobile game | Mobile Marketing | News Updates | Scoop.it
70-80% of all mobile downloads are games. But what's the difference between a dud and a kick ass success? We spoke to Aki Järvinen, Games Professor and Creative Director at Digital Chocolate, to find out.
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Mobile Marketing | News Updates
Mobile is in your future, are you paying attention?
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Mobile Marketing Today & in the Future

Mobile Marketing Today & in the Future | Mobile Marketing | News Updates | Scoop.it

There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.

Stay tuned with our latest fresh squeezed posts http://level343.com/article_archive/

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Video On Demand Comes To Mobile! - The Official Twitch Blog

You’ve been asking for it, we’ve been working on it, and it’s finally here: VODs on mobile! You will now be able to watch highlights and past broadcasts from all Twitch Partners and a growing number of broadcasters whose videos are HLS enabled.
Level343's insight:

I get it, but I'm still not used to watching videos on my freaking phone... 

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SwiftKey - Smart prediction technology for easier mobile typing

SwiftKey - Smart prediction technology for easier mobile typing | Mobile Marketing | News Updates | Scoop.it
Discover the best Android and iPhone and iPad apps for faster, easier typing with emoji, colorful themes and more - download SwiftKey Keyboard free today.
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5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders

5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders | Mobile Marketing | News Updates | Scoop.it
Mobile marketing is today’s emerging trend, and mastering it can make the difference between increased conversion and stagnation.
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[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads

[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads | Mobile Marketing | News Updates | Scoop.it
Move would block online and app ads with the aim of getting Google and other digital media companies to share in network infrastructure costs.
Level343's insight:

This idea, of course, raises the question of whether a drastic move like this, which the executive referred to as “the bomb”, would even be legal under net neutrality rules. While the European Commission filed antitrust charges against Google last month, the idea that it would allow mobile networks to block ads wholesale is hard to imagine.

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Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile | Mobile Marketing | News Updates | Scoop.it
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a new Call Intelligence Index report from Invoca.
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5 Ways Mobile Video Rocks the Catwalk

5 Ways Mobile Video Rocks the Catwalk | Mobile Marketing | News Updates | Scoop.it
Mobile video is changing the game in content marketing and creating opportunity to grow your brand. See 5 ways to rock the movie video catwalk.
The post 5 Ways Mobile Video Rocks the Catwalk by @chasemcmichael appeared first on Search Engine Journal.
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Are Social Sharing Buttons on Mobile Sites a Waste of Space?

Are Social Sharing Buttons on Mobile Sites a Waste of Space? | Mobile Marketing | News Updates | Scoop.it
Social media usage on mobile's huge. But how often are users tapping buttons to like, pin or tweet? Are social sharing buttons on mobile a waste of space?
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Designing Mobile UX

Designing Mobile UX | Mobile Marketing | News Updates | Scoop.it
Creating A Captivating User Experience
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How to make the most of the mobile, cloud-based world

How to make the most of the mobile, cloud-based world | Mobile Marketing | News Updates | Scoop.it
Just a couple of years ago, I advised small businesses that their future was mobile. Customers would reach them on mobile devices, and they'd run their companies on mobile devices too.
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What Google's Mobile-First Rules Mean For Your Marketing Strategy - Marketing Land

What Google's Mobile-First Rules Mean For Your Marketing Strategy - Marketing Land | Mobile Marketing | News Updates | Scoop.it
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.
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Babes in Mobileland: Study Shows Huge Percentage of Wee Ones Master Mobile Before Potty Training

Babes in Mobileland: Study Shows Huge Percentage of Wee Ones Master Mobile Before Potty Training | Mobile Marketing | News Updates | Scoop.it
For a time, toy companies did a bang up business in fake cell phone toys for tiny tots.
Now? Little ones’ first exposure to mobile phones and mobile media is likely to be via the real thing.
Level343's insight:

Are we surprised?

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Why Has Mobile Banking Growth Stalled? Blame Hackers

Why Has Mobile Banking Growth Stalled? Blame Hackers | Mobile Marketing | News Updates | Scoop.it
After several years of dramatic growth, the adoption rate for mobile banking in the U.S. has slowed dramatically. Those who like to bank this way are doing i...
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Russia isn't building its own mobile operating system - The Verge

Russia isn't building its own mobile operating system - The Verge | Mobile Marketing | News Updates | Scoop.it
Whether it's for reasons of security, national pride, or a mixture of the two, Russia wants to have fewer iPhones and Android phones. Instead of relying on American tech, the country wants to...
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Mobile marketing automation: How big brands are engaging customers on mobile

Mobile marketing automation: How big brands are engaging customers on mobile | Mobile Marketing | News Updates | Scoop.it
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
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The Definitive Guide To Mobile Marketing – Marketo.com

The Definitive Guide To Mobile Marketing – Marketo.com | Mobile Marketing | News Updates | Scoop.it
Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.
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U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere ... - TechCrunch

U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere ... - TechCrunch | Mobile Marketing | News Updates | Scoop.it
Messaging apps are becoming the most heavily-used type of app in a majority of key markets worldwide, based on both smartphone sessions and time spent in..
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Like Google, Bing Is Planning To Reward Mobile Friendly Sites

Like Google, Bing Is Planning To Reward Mobile Friendly Sites | Mobile Marketing | News Updates | Scoop.it
Bing is expected to launch their mobile friendly algorithm in the near future but claims this won't be any Mobilegeddon.
The post Like Google, Bing Is Planning To Reward Mobile Friendly Sites appeared first on Marketing Land.
Level343's insight:

Unlike Google, Bing did not give us a specific date for the launch. But what we do know is that this ranking algorithm will give a slight benefit to mobile friendly designed web sites in the Bing mobile results. Bing is downplaying the impact searchers or webmasters will see with this update, saying they are going to ensure this does not hurt relevancy and even web pages that are not mobile friendly but are extremely relevant, will remain ranking well.

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Mobile Video Ad “Viewability” Beats Desktop By 30 Points

Mobile Video Ad “Viewability” Beats Desktop By 30 Points | Mobile Marketing | News Updates | Scoop.it
Last December Google released research that showed 56 percent of online display ads weren’t ever seen.
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Mobile Apps Get Picked Up by Independent Truckers for Better Routes - Wall Street Journal

Mobile Apps Get Picked Up by Independent Truckers for Better Routes - Wall Street Journal | Mobile Marketing | News Updates | Scoop.it
U.S. truckers are trying out new mobile apps designed to help them get new loads faster and earn more money.
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Does Your Mobile App Need A Patent?

Does Your Mobile App Need A Patent? | Mobile Marketing | News Updates | Scoop.it
So you’ve got an app idea and want to protect it. Is a patent then the right route to protecting your idea?
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3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat | Mobile Marketing | News Updates | Scoop.it
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch.
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Polish Bank Introduces Mobile ATMs You Can Summon With An App - Fast Company

Polish Bank Introduces Mobile ATMs You Can Summon With An App - Fast Company | Mobile Marketing | News Updates | Scoop.it
The Idea Bank has deployed a fleet of cars with ATMs for entrepreneurs to make mobile deposits, though only in Warsaw for now.
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How Google's AdWords updates will impact marketing in the mobile-era

How Google's AdWords updates will impact marketing in the mobile-era | Mobile Marketing | News Updates | Scoop.it
Google has unveiled a flurry of updates designed to make its media more mobile friendly, focusing on offering advertisers creative ad...
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Google Searches in Ten Countries Now Happening More on Mobile than Desktop

Google Searches in Ten Countries Now Happening More on Mobile than Desktop | Mobile Marketing | News Updates | Scoop.it
Was your last search executed on a mobile device or a desktop PC?
If you live in the U.S., Japan, or one of eight other key countries, there’s a better than 50-50 chance it was via mobile.
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Google Is Now Optimized for Mobile Marketing. Are You?

Google Is Now Optimized for Mobile Marketing. Are You? | Mobile Marketing | News Updates | Scoop.it
Google has rolled out a new mobile-friendly update. Is your mobile marketing and content marketing ready? And if now, how can you get there?
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