There's no doubt about it; mobile is the future. Like most high-tech industries, mobile is fast-paced, constantly changing and always growing. Mobile marketing provides you with the expert articles, links, videos and infographics to help you stay up-to-date with this evolving industry. Curated by Level343, we pull the best from the mobile Web.
Once limited to the early BlackBerry used by business professionals, smartphones are now for everyone, unchaining us from our desks and allowing more mobility in our lives.
AN ONGOING BATTLE FOR MARKET SHARE
So which companies are taking the biggest share of this emerging market? In the second quarter of 2013, Samsung was the single most successful smartphone vendor, yet they still held only a third of the market at 31.7%. Apple came in second at 14.2% – a one-tenth increase from a year ago.
These two major players still add up to less than half of the market; the biggest piece of the pie is taken by the “others” such as HTC, Nokia, and BlackBerry. The picture that emerges is one of an incredibly diverse field where major vendors continue to loom, even as most of the market goes to the underdogs. Big or small, they'll all have the chance to prove themselves: This quarter, the biggest yet for smartphones, saw 225 million smartphones sold – 1,700 every single minute.
GOOGLE'S ANDROID IS FAR AND AWAY THE MOST POPULAR, USED BY A MASSIVE 79% OF PHONES.
Image: UniBul/Flickr Despite the rapid conquest of the workplace by mobile technology, most business systems have remained largely bound to the desktop
Start-up mobile software vendors are trying to offer a second path to business — developer tools to rapidly port code and ease cross-platform support with code templates and code deployment tools. But the dependence on coding is, itself, the problem — the days of writing custom code, even with prettiest code-generating 4GL’s dressed up for Android and iOS, are behind us.
As part of The Drum’s latest mobile supplement, published this Friday, 8 November, we are publishing a series of articles exploring a...
Brands are placing focus on mobile – what’s holding them back is the current cut-and-paste nature of annual budgeting. It’s hampering people from moving as fast as the technology and people using mobile devices. The research from Weve also highlighted that TV was now the third screen in the UK and the question we appear to be avoiding is what that means for traditional media?
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.
3 Ways to Use Mobile Marketing Business SMS is a great alternative or accompaniment to marketing methods like phone calls and the use of apps.
Different industries could take advantage of this idea, using the voices of relevant leading figures or celebrities as the voice of their customer communications. For example, companies that sell men’s skincare products and employ male sports stars in their adverts could also use their voices in IVR messages, and adventure companies could greet their customers with a message from Bear Grylls.
If you’re an iPhone user, you probably already know that the App Store is full of hundreds of thousands of apps. While a large percentage are virtually worthless and an even bigger percentage are all about entertainment, there are also some truly incredible apps available for the iPhone.
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines.
The important thing to keep in mind about these app-based iterations of the big engines is that for the most part, they are simply app UI "windows" that deliver you pretty much the same results as the browser.
by Kelsey Meyer Young men primarily run the tech world, but the consumers most advertisers want to reach are women. Why? Women account for 85 percent of all purchases, according to The Next Web.
Apps We Want to See
It’s easy to say, “Okay, women, go out and create an app other women will use!” But when you browse the App Store, it can be overwhelming to attempt to think of something new. To help, I asked a few female friends of mine what kinds of apps they’d like to see.
Disclosure: There could be apps that accomplish these goals, but they either aren’t effective or aren’t marketed well — my female friends couldn’t find them!
With more people using mobile devices to browse the Web, you not only need a good website, you need an outstanding mobile website as well.
Statistics are frequently quoted to support the contention that the PC will soon become an ancient relic. It is simply too big and, more importantly, not mobile. Tablets, phablets, and smartphones are the new PCs and it takes no more than a cursory glance at what is going on around you to confirm this observation.
These days, desktops and laptops are starting to seem like relics from an earlier age. Mobile rules. Any company that isn’t using mobile for recruitment and referrals is in real danger of losing out on top talent.
Mobile is only going to grow in the years to come. It’s exciting technology – there’s a reason billions of people use mobile everyday. Be savvy in exploiting it for your recruiting and referral process when hiring new talent. Bring in outside if you need to. Get this right and talent will flow your way.
Mobile app install ads simply recommend apps for Facebook users to download. They're widely used by mobile game companies and tech startups — companies whose entire business revolves around apps. On Facebook, mobile app install ads have also been of interest to e-commerce and online retail companies, because if you can persuade someone to download a mobile shopping or booking app then a company can potentially generate a high level of lifetime revenue from that customer.
NDTV China threatens closure of mobile news apps amid Internet crackdown Reuters BEIJING (Reuters) - China on Monday launched a crackdown on several mobile news applications that provide news information services without approval from government...
Why Good Companies Make Bad Mobile Decisions Wired American corporations have already deployed large numbers of smartphones and tablets, implemented mobile device management and security policies and opened wireless email and chat environments.
Enterprise mobility turns the rules around on most IT strategy: it must be end user-centric.
Enterprise mobility is probably the key business game changer of the next five years and needs management focus and prioritization.
This is why users think your mobile app sucks: a 3-second response time VentureBeat Our bosom pals over at New Relic know an awful lot about app performance. I mean, it's their entire job, for Pete's sake.
On average each app has a per-minute network request failure rate of 1.86 percent, which adds up to 15,550 failed requests each minute.. And with an average 1.7 percent server error rate, an app will experience around 14,200 server errors in a minute. Again, zoinks.
For the first time ever, American consumers' digital media time is expected to exceed their TV viewing time in 2013. Mobile devices are driving the shift.
New estimates from eMarketer predict that in 2013, U.S. consumers will spend 19.8% of their media time on “non-voice” mobile activities – as opposed to 19.5% of that media time accessing the internet via laptops and PCs.
The tool I regularly to help get my mobile technology articles extra likes, tweets, pins and viewed by a larger audience is Viral Content Buzz.
Easy to Access and Easy to Use
One of the major advantages I think Viral Content Buzz has over many other so called social sharing tools is the fact that I can share and check my project results all from the comfort of a bed or sofa on my Smartphone. The site works well and doesn’t cause my mobile browser to crash!
Mobile app install ads are an effective way to drive installs and increase discovery for your mobile app. The ads appear in mobile news feed, and take people directly to the App Store or Google Play to install the app.
Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.
Think long term: Mobile has quickly become an important channel for restaurants to engage their customers, and restaurants need to own this channel with an app that provides the entry point for all mobile interactions. Restaurants need to select a solution that not only protects their existing investments but also provides them with flexibility to add new capabilities with time. They need to pick a platform that enables them to easily add other mobile capabilities, such as online ordering or payments or wait-list management all within a single mobile app.