It seems most mobile marketers have arrived at the conclusion that "responsive design is just fine for now."Well, maybe not.Yes, it's easier and cheaper. But there's a growing consensus that apps must vary from desktop to tablet to phone. And now there are de riguer "contextual" considerations, like location, channel hopping, local time and language. In short, mobile marketing has again gotten very complicated, very quickly.All this and more was the focus of an April 24 w Topic: Digital Marketing.
Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats about online shopping. The thing is, today's customer rarely walks into a store and makes a
According to a recent report from VentureBeat.com, the FTC has begun an aggressive campaign of going after tech companies that are violating the Children’s Online Privacy Protection Act (COPPA). They updated the COPPA last year with stricter guidelins on how companies could market to kids, and the updates came with a ‘grace period’ so advertisers [...]
The growing maturity of mobile coupons, vouchers, and loyalty solutions is one of the most exciting developments unfolding in the retail technology and marketing space right now. These reward-based initiatives offer retailers a perfect way to link their digital marketing spend to their point of sale, closing the loop between the two, and making digital ROI easier to measure and optimise.
Mobile devices are quickly becoming the first choice for purchasing online, as consumers shift towards the convenience, ease and variety of online transactions. Consider the following to discover why mobile marketing could work for you.
Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012, but it seems that 2014 is poised to finally be the year that mobile becomes a mainstream marketing solution. Consumer adoption of smartphones and tablets is now ubiquitous. Take for example my [...]
Company websites are poised to see the highest increase in digital ad spending by small and medium-sized businesses (SMBs). However, an overwhelming majority of SMBs still aren’t optimizing their sites for mobile.
Mobilozophy, LLC.'s insight:
Great news that SMBs are finally understanding the importance of an online presence. Hopefully they consider mobile when adding or revising a site.
Most consumers (62%) say they worry about how their personal information is being used by marketers, according to a recent report from SDL.
Older consumers are more likely to worry about data and privacy issues than younger consumers, the survey of more than 4,000 people in three countries (the US, UK, and Australia) found:
—In the United States, 59% of consumers age 18-29 worry about data privacy, compared with 71% of consumers age 45-60.
—In the United Kingdom, only 48% of consumers 18-24 worry, compared with 63% of those age 45-54.
However, consumers are much less concerned with sharing data with trusted brands, SDL also found: 79% of respondents say they are more likely to provide personal information to a brand they have purchased from before.
Main Street tends to be cautious about changing the way it markets, but local business owners are now embracing mobile marketing at a remarkable rate, including SMS (text messaging), mobile banners, email, paid search, mobile video, proximity campaigns, sponsorships, coupons, loyalty programs and deals.
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its own. The tendency of consumers to use that feature is increasing in popularity, as well. According to the Pew Institute, “74% of adult smartphone owners ages 18 and older say […]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.