Mobile Marketing News
458 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Mobilozophy, LLC.
Scoop.it!

Digital coupon use grows: News from warc.com

Digital coupon use grows: News from warc.com | Mobile Marketing News | Scoop.it
more...
Lindsay Eikenberg's curator insight, September 13, 2014 4:14 PM

“Digital coupon use grows” discusses how the use of coupons, specifically those used from smart phones and tablets are on the rise. The article specifically states that a growth of 37.5% year over year increase of mobile coupon use on both online and in store transactions. These coupons come from both passive vehicles, such as emails from a store or company to the phone, to more active coupon searches through apps and online searches. This number is only expected to increase in time, and is definitely a tool all organizations should consider in their marketing plan. Working in a retail store myself, I have seen the impact of what a mobile coupon can do. Often times, we will have promotions that are only for those who are on our email list and show the coupon via their smartphones. The days that we have these special coupon sales draw in an increased number of customers than we would on a traditional day. These digital coupons can also increase word-of-mouth marketing, as friends tell friends about these digital coupons and discount they can get right on their smart phones. I feel like this form of marketing will continue to be successful for companies and keeps them in communication with its market.

Scooped by Mobilozophy, LLC.
Scoop.it!

Mobile Marketing Gets Complicated - Again

Mobile Marketing Gets Complicated - Again | Mobile Marketing News | Scoop.it
It seems most mobile marketers have arrived at the conclusion that "responsive design is just fine for now."Well, maybe not.Yes, it's easier and cheaper. But there's a growing consensus that apps must vary from desktop to tablet to phone. And now there are de riguer "contextual" considerations, like location, channel hopping, local time and language. In short, mobile marketing has again gotten very complicated, very quickly.All this and more was the focus of an April 24 w Topic: Digital Marketing.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

11-compelling-mobile-stats-every-retailer-should-pay-attention-to

11-compelling-mobile-stats-every-retailer-should-pay-attention-to | Mobile Marketing News | Scoop.it
Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats about online shopping. The thing is, today's customer rarely walks into a store and makes a
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Mobile Payments: Where We’ve Been & Where We’re Going | Mobile Marketing Watch

Mobile Payments: Where We’ve Been & Where We’re Going | Mobile Marketing Watch | Mobile Marketing News | Scoop.it
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Uncovered: The Future of Mobile Marketing

Uncovered: The Future of Mobile Marketing | Mobile Marketing News | Scoop.it
How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know t…
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

FTC to Crack Down on Mobile Marketers Targeting Kids

FTC to Crack Down on Mobile Marketers Targeting Kids | Mobile Marketing News | Scoop.it
According to a recent report from VentureBeat.com, the FTC has begun an aggressive campaign of going after tech companies that are violating the Children’s Online Privacy Protection Act (COPPA).  They updated the COPPA last year with stricter guidelins on how companies could market to kids, and the updates came with a ‘grace period’ so advertisers [...]
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Fundraising campaign puts beacons inside 275 eggs across New York - Mobile Commerce Daily - Software and technology

Fundraising campaign puts beacons inside 275 eggs across New York - Mobile Commerce Daily - Software and technology | Mobile Marketing News | Scoop.it
Mobilozophy, LLC.'s insight:

What a cool way to use technology. Sounds like fun!

more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Why Mobile Marketing Needs to Evolve Past Physical Location | Street Fight

Why Mobile Marketing Needs to Evolve Past Physical Location | Street Fight | Mobile Marketing News | Scoop.it
In order for location targeting to be effective, marketers must think beyond just physical location or proximity to their store. It means moving beyond the
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

How growing mobile technology can boost sales and insights for retailers

How growing mobile technology can boost sales and insights for retailers | Mobile Marketing News | Scoop.it
The growing maturity of mobile coupons, vouchers, and loyalty solutions is one of the most exciting developments unfolding in the retail technology and marketing space right now. These reward-based initiatives offer retailers a perfect way to link their digital marketing spend to their point of sale, closing the loop between the two, and making digital ROI easier to measure and optimise.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

4 Basic Principles of a Successful Mobile Marketing Strategy

4 Basic Principles of a Successful Mobile Marketing Strategy | Mobile Marketing News | Scoop.it
The average smartphone user reaches for her device about 150 times per day. In a word: Wow....
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Real Business - 5 reasons why retailers should drive mobile marketing

Real Business - 5 reasons why retailers should drive mobile marketing | Mobile Marketing News | Scoop.it
Mobile devices are quickly becoming the first choice for purchasing online, as consumers shift towards the convenience, ease and variety of online transactions. Consider the following to discover why mobile marketing could work for you.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Is 2014 Finally The Year Of Mobile?

Is 2014 Finally The Year Of Mobile? | Mobile Marketing News | Scoop.it
Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012, but it seems that 2014 is poised to finally be the year that mobile becomes a mainstream marketing solution. Consumer adoption of smartphones and tablets is now ubiquitous. Take for example my [...]
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Amazon enters the mPOS competition

Amazon enters the mPOS competition | Mobile Marketing News | Scoop.it
The online retailer Wednesday introduced Amazon Local Register with a better transaction rate than Square.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Study: Hispanics Are More Open To Mobile Technology Than Others

Study: Hispanics Are More Open To Mobile Technology Than Others | Mobile Marketing News | Scoop.it
Latinos are more open to mobile technology than others, new PWC study says.
more...
Gabriela Saltiel's curator insight, September 22, 2014 2:20 AM

         A study done by Price Waterhouse Coopers on mobile technology found that the Hispanic population is more disposed to positively receiving this technology. Hispanics are the largest minority group in the United States, also the one that is growing the fastest.

         The study found many areas were Hispanics responded better to mobile marketing than other segments of the population. Hispanics were found to engage more on the different capacities of this on-growing way for companies to promote themselves and reach their customers. Hispanics are more likely than non-Hispanics to “use location-based apps, conduct banking from their phones, use mobile payments, and use coupons” (Baral, 2014). Therefore, Hispanics use more of the different features that are offered than other people.

         My insight on this topic is that marketing teams at companies and firms should re-think the way they target Hispanic consumers. After reading about the study, if I were part of a marketing team, I would consider marketing more to the Hispanic population through mobile ads, while giving them a possibility to conduct their payments, etc directly from their smart-phones. 

Scooped by Mobilozophy, LLC.
Scoop.it!

Apple's iPhone 'Lock-Out' Patent Could End Texting While Driving

Apple's iPhone 'Lock-Out' Patent Could End Texting While Driving | Mobile Marketing News | Scoop.it
It could save lives.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

How Mobile-Tech Players Are Crumbling the Cookie

How Mobile-Tech Players Are Crumbling the Cookie | Mobile Marketing News | Scoop.it
Microsoft, Google and Apple shed desktop trackers and enclose users in their universes.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Coupons and Offers Are Driving Mobile Commerce Behavior

Coupons and Offers Are Driving Mobile Commerce Behavior | Mobile Marketing News | Scoop.it
The behavior of mobile consumers is being shaped by digital coupon programs, but many consumers aren’t aware of their banks’ coupon offerings.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

SMBs Up Website Spending

SMBs Up Website Spending | Mobile Marketing News | Scoop.it
Company websites are poised to see the highest increase in digital ad spending by small and medium-sized businesses (SMBs). However, an overwhelming majority of SMBs still aren’t optimizing their sites for mobile.
Mobilozophy, LLC.'s insight:

Great news that SMBs are finally understanding the importance of an online presence. Hopefully they consider mobile when adding or revising a site.

more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Mobile Marketing: What Today Says About Tomorrow

Mobile Marketing: What Today Says About Tomorrow | Mobile Marketing News | Scoop.it
Mobile use is living up to expectations and massively changing the way end-users interact with the Web. Here are some eye-popping statistics and a few tips for cashing in on mobile.
Mobilozophy, LLC.'s insight:

It's amazing the number of businesses missing out on a large audience potential by not investing in mobile marketing.

more...
Alyssa Tarkin's curator insight, September 7, 2014 9:14 PM

The shift to mobile marketing has increased drastically. It is estimated that about 60% of all Gmail is opened on a mobile device. It is also said that smart phone users spend approximately 2 hours on their devices each day. Switching to mobile marketing is the smartest move for all companies when deciding on a marketing plan. Having a good, reliable mobile site and app is extremely important for companies. People will not refer a company with a poor mobile site. This article specifically talks about casino affiliates. The market for mobile casino apps is approximately 1.4 billion people. That is about 1 in 7 people on the planet. Using mobile marketing on their apps reaches to a large audience with many different demographic groups. Mobile marketing may be the easiest and best way to reach their audience however, it can be costly and should not always be your first option.  

Justin Argyelan's curator insight, September 8, 2014 1:10 PM

This article explains just how big the mobile marketing world is right now and how it is only going to get bigger. Around 1.4 Billion people use mobile smart phones, which in turn leads them to mobile sites and apps. The article states that mobile users spend about 2 hours per day on their mobile device, however, I believe that number should be even higher. While on the device there are countless activities that the user can perform such as a web search, posting on Facebook, or playing a game. As a company, focus and investment should be spent on developing an app to go along with your product or service, rather than a mobile website. According to the article, more than half of all mobile users will not recommend a company with a poor mobile site to their friends. However, 85% of them prefer to use native apps over websites anyways. In the United States alone there are 224 million monthly active app users. This just shows you that it is vital for companies to join in on this mobile app phenomenon that is taking over the world. In order to be successful and to compete with other players in the market, turning to mobile apps and mobile marketing is a must.

Rescooped by Mobilozophy, LLC. from Consumer Behavior in Digital Environments
Scoop.it!

When Are Consumers Willing to Share Personal Info With Brands?

When Are Consumers Willing to Share Personal Info With Brands? | Mobile Marketing News | Scoop.it

Most consumers (62%) say they worry about how their personal information is being used by marketers, according to a recent report from SDL.

 

Older consumers are more likely to worry about data and privacy issues than younger consumers, the survey of more than 4,000 people in three countries (the US, UK, and Australia) found:

 

—In the United States, 59% of consumers age 18-29 worry about data privacy, compared with 71% of consumers age 45-60.

—In the United Kingdom, only 48% of consumers 18-24 worry, compared with 63% of those age 45-54.

 

However, consumers are much less concerned with sharing data with trusted brands, SDL also found: 79% of respondents say they are more likely to provide personal information to a brand they have purchased from before.


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, March 19, 2014 7:22 PM

Recent research across three countries identifies some of the conditions when consumers are willing to share information with marketers.

Freda Lim's curator insight, May 15, 2014 5:55 PM

I would be one of the consumers when it comes who worry about giving my personal details especially when I don't know what they intend to use it for. Sometimes you give it but don't intend to receive any mailers or email, which fills up my inbox quite quickly. Most of the time I just delete or ignore it without taking in any notice. But when it comes to signing up to loyalty programs, I'd be one of those consumers who are willing to provide personal information in order to receive good deals and points with every purchase I make.

Scooped by Mobilozophy, LLC.
Scoop.it!

SCORE: Mobile marketing for small businesses

SCORE: Mobile marketing for small businesses | Mobile Marketing News | Scoop.it
Main Street tends to be cautious about changing the way it markets, but local business owners are now embracing mobile marketing at a remarkable rate, including SMS (text messaging), mobile banners, email, paid search, mobile video, proximity campaigns, sponsorships, coupons, loyalty programs and deals.
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

Location-Based Mobile Marketing is Where It’s At for Consumers

Location-Based Mobile Marketing is Where It’s At for Consumers | Mobile Marketing News | Scoop.it
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its own. The tendency of consumers to use that feature is increasing in popularity, as well. According to the Pew Institute, “74% of adult smartphone owners ages 18 and older say […]
more...
No comment yet.
Scooped by Mobilozophy, LLC.
Scoop.it!

The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic] - Search Engine Journal

The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic] - Search Engine Journal | Mobile Marketing News | Scoop.it
The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to a Pew stu
more...
No comment yet.