Mobile and Digital Marketing
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[All-In-One Marketing] Multi-channel Digital Marketing tools by EnzeMedia

As the Leading Multi-Channel Digital Marketing Tool , EnzeMedia integrates five of the most popular messaging channels including mobile SMS text marketing, ...
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Appsbar Recognizes Trust Tech as the appsbar.com App of the Day - DigitalJournal.com

Appsbar Recognizes Trust Tech as the appsbar.com App of the Day DigitalJournal.com Appsbar has recognized Trust Tech as the appsbar.com App of the Day for showcasing how small businesses are now able to capitalize on mobile marketing initiatives...
Trainedge's insight:

Appsbar opens up the mobile marketing category for small and medium-size businesses, artists and musicians, and individuals who want to create in that space. Appsbar has done this by removing the two largest barriers: cost and programming expertise.

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SMS is a good fit for mobile marketers - Bizcommunity.com

SMS is a good fit for mobile marketers - Bizcommunity.com | Mobile and Digital Marketing | Scoop.it
SMS is a good fit for mobile marketers
Bizcommunity.com
Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world.
Trainedge's insight:

The ratio of mobile instant messages to text messages sent each day is likely to keep growing, in favour of instant messaging, as more and more users sign up for services such as WeChat and WhatsApp.

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Facebook Inc (NASDAQ: FB) Earnings News: Stock Jumps On Mobile Ad Growth - International Business Times

Facebook Inc (NASDAQ: FB) Earnings News: Stock Jumps On Mobile Ad Growth - International Business Times | Mobile and Digital Marketing | Scoop.it
Boston Herald
Facebook Inc (NASDAQ: FB) Earnings News: Stock Jumps On Mobile Ad Growth
International Business Times
... the company's advertising revenue.
Trainedge's insight:

Facebook beat Wall Street earnings and revenue estimates thanks to its strong mobile advertising business that soared “over 151 percent year-over-year” and now makes up 62 percent of the company’s advertising revenue.

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Desktop Tool for Instagram Marketing Management: Schedugram - Business 2 Community

Desktop Tool for Instagram Marketing Management: Schedugram - Business 2 Community | Mobile and Digital Marketing | Scoop.it
Business 2 Community
Desktop Tool for Instagram Marketing Management: Schedugram
Business 2 Community
ScheduGram works by allowing marketing managers and small business owners to control their Instagram account through an online interface.
Trainedge's insight:

ScheduGram is an easier way to manage Instagram marketing. It’s totally web based and brings the power of planning and scheduling to your Instagram accounts.

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Make the Most of Mobile - MobileMarketing Magazine

Make the Most of Mobile - MobileMarketing Magazine | Mobile and Digital Marketing | Scoop.it
Make the Most of Mobile
MobileMarketing Magazine
Though as marketers you can't control the weather, using mobile technology you can direct spend towards those who are experiencing the conditions which complement your brand.
Trainedge's insight:

91 per cent of mobile users have their device within reach 24/7. We take our phones to work with us, we carry them regardless of whether we’re going out to a restaurant or going to bed.

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Mobile marketing start-ups to watch

Mobile marketing start-ups to watch | Mobile and Digital Marketing | Scoop.it
Your business can no longer afford to treat mobile as an afterthought. With the growing technical capabilities of handsets and their...
Trainedge's insight:

Mobile is a core part of our offering at Brainient, which is why our campaigns are available across all devices. most companies still struggle to find the right way to tap into the marketing power of mobiles.

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Why You Should Be a Social CEO | Digital Marketing Blog

Why You Should Be a Social CEO | Digital Marketing Blog | Mobile and Digital Marketing | Scoop.it

"Three-quarters of executives wants their chief executive officer to become the social face of their brand, a new study from KRC Research and Weber Shandwick has revealed."


Via Jessica Kelly
Trainedge's insight:

Having a social CEO can bring so many benefits to a business so long as the CEO understands what social media is and doesn’t see it as a tool to push the company’s products and services on their customer’s feeds.

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Jessica Kelly's curator insight, July 14, 2014 4:15 PM

Great post on the how having a social CEO can help an organization, from putting a positive face on the company to demonstrating an innovative outlook.

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Telefonica, Brainstorm sign global mobile marketing deal - Telecompaper (subscription)

Telefonica, Brainstorm sign global mobile marketing deal Telecompaper (subscription) Telefonica has signed a three-year contract with Brainstorm Mobile Solutions Limited for the global roll-out of a mobile marketing platform that aims to deliver...
Trainedge's insight:

Brainstorm’s platform has already been introduced into 7 of Telefonica’s territories and the new contract will see it deployed across the operator’s European and Latin American markets.

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8 Ways For Brands To Use Social Media More Effectively

8 Ways For Brands To Use Social Media More Effectively | Mobile and Digital Marketing | Scoop.it

Marketing strategist Ingmar de Lange developed a model for brands to use social media more effectively. It’s used by many organizations. In this story, he presents the new, updated version.

 

 


Via Kamal Bennani
Trainedge's insight:

The term Social ‘media’ doesn't make much sense. Social is about much more than communication. 

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5 Ways to Trim Costs at Your Small Business

5 Ways to Trim Costs at Your Small Business | Mobile and Digital Marketing | Scoop.it
While a slowly improving economy has many small business owners feeling optimistic about the future, many have come to understand that an era of efficiency is here to stay.
Trainedge's insight:

5 Ways to trim costs at your small business,These are Office,Technology,Staff,Marketing and Spending.

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Four key talking points from our advanced email marketing report

Four key talking points from our advanced email marketing report | Mobile and Digital Marketing | Scoop.it
All brands carry out email marketing in some shape or form, though some are obviously more advanced than others. (Quality data is fundamental to all digital channels, and email is no different.
Trainedge's insight:

Mobile Email has long been a popular topic on the E consultancy blog and our new report shows that ‘mobile first’ is increasingly the watchword for email marketers in response to shifting consumer behavior.

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Smart Mobile Marketing Tips For Your Business

Smart Mobile Marketing Tips For Your Business | Mobile and Digital Marketing | Scoop.it
Utilizing mobile marketing techniques can increase the visibility of your business, and when you have the right knowledge, it's fun, too. If you do it well,

Via Thomas Faltin
Trainedge's insight:

Mobile marketing is a great new way to market that’s very effective. More people than ever use their phones to check social media sites and to download applications. These are highly-visible areas for business marketing. Marketing is about bringing what you have to offer to a place where customers can see it.

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Digital Marketing Podcast Episode 83 – 5 Great Digital Marketing Tools

Digital Marketing Podcast Episode 83 – 5 Great Digital Marketing Tools | Mobile and Digital Marketing | Scoop.it
Daniel and Ciaran are back with another round up of great digital marketing tools that they have come across in their online travels. Ciaran also does the first of several terrible impressions in forthcoming episodes.

Via Joanna Hill
Trainedge's insight:

great

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Transformers: Age of Digital

Transformers: Age of Digital | Mobile and Digital Marketing | Scoop.it
Nearly all digital marketers are undergoing digital transformation. Technology is an important part of such efforts, but understanding the consumer journey is also critical.
Trainedge's insight:

The research found that definitions of “digital transformation” varied greatly among industry professionals, and in the end defined it as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience life cycle".

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2014 Digital Marketing Priorities - infographic

2014 Digital Marketing Priorities - infographic | Mobile and Digital Marketing | Scoop.it
This study looks at top marketing priorities and challenges of B2B marketers, whether budgets are going up or down – and how budgets are allocated across paid, owned and earned media – as well as the metrics tech marketers plan to measure...
Trainedge's insight:

Brand awareness, lead generation, content marketing and social media counts as top 4 digital marketing priorities of 2014's marketers. While 68 percent B2B marketers think increasing and/or proving Return-on-Investment is their number one challenge.

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Smartphone sites better for digital marketers - iTWire

Smartphone sites better for digital marketers - iTWire | Mobile and Digital Marketing | Scoop.it
Smartphone sites better for digital marketers
iTWire
The research reveals insights into how the best digital marketing organisations are performing relative to the average.
Trainedge's insight:

Smartphone users search sites more than other visitors, they are more likely to open email links, and they do more ‘opportunistic’ browsing.

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Mobile App Marketing For Small Business
Mobile App Marketing is important for…

Mobile App Marketing For Small Business<br/>Mobile App Marketing is important for… | Mobile and Digital Marketing | Scoop.it
Mobile App Marketing For Small Business
Mobile App Marketing is important for small business as it is a rather cheap and effective way to market your… - Peter Davis – Google+ (Mobile App Marketing For Small Business Mobile App Marketing is...
Trainedge's insight:

A easy an popular way to take advantage of Mobile App Marketing for Small Business is to install a small piece of code on your main website that when a mobile user visits your small business site a popup shows asking the mobile user to save the site on their mobile.

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Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ... - Mobile Marketing Watch

Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ... - Mobile Marketing Watch | Mobile and Digital Marketing | Scoop.it
Mobile Marketing Watch
Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ...
Trainedge's insight:

Women and social media are a powerful pair.Like never before, women now dominate sites like Tumblr, Instagram, and Pinterest.

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Social media marketing: Do these 3 things! - Beacon News (blog)

Social media marketing: Do these 3 things! - Beacon News (blog) | Mobile and Digital Marketing | Scoop.it
Beacon News (blog)
Social media marketing: Do these 3 things!
Beacon News (blog)
Social Media is the #1 Buzz word in the marketing world today, and more and more company's are jumping on the band wagon every day.
Trainedge's insight:

Social Media is about community. If you’re not prepared to interact with people on Social Media, then don’t bother being there. Take the time to comment on people’s posts, answer questions, and just share random information.

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Digital Marketing Strategy 101

Digital Marketing Strategy 101 | Mobile and Digital Marketing | Scoop.it
The critical areas where businesses must put in effort and how to make the right decisions about where else to focus your investment of time and money.
Trainedge's insight:

The truth is that you don’t have to be on all social media platforms and you don’t have to utilize every digital marketing tool to be successful in marketing your business. There are a few key tools that make sense for most businesses to employ, where your target market is spending time and how they find out about businesses like yours.

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What Makes A Digital Marketing Campaign Successful? - Business 2 Community

What Makes A Digital Marketing Campaign Successful? - Business 2 Community | Mobile and Digital Marketing | Scoop.it
Business 2 Community
What Makes A Digital Marketing Campaign Successful?
Business 2 Community
Although Albert Einstein wasn't talking about digital marketing in this quote, it is most certainly applicable to the subject.
Trainedge's insight:

Digital marketing campaign involves much more than achieving arbitrary metrics and engagement stats. It requires strategy and creativity to turn business objectives into audience action that delivers real results. The combination of outcomes is what makes a successful campaign valuable.

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A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic] | Mobile and Digital Marketing | Scoop.it

Learn how to create better Facebook ads by following the steps in this infographic.


Via Kamal Bennani
Trainedge's insight:

Facebook has 1.3 billion users  of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook , they just need to figure out who their audience is and how to reach them.

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Introducing the Content Promotion Ecosystem

Introducing the Content Promotion Ecosystem | Mobile and Digital Marketing | Scoop.it
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

Via Peg Corwin
Trainedge's insight:

These tools can be best described as classified ads for the media. Journalists can upload requests to interview subject matter experts on almost any topic. Requests that require experts from a brand’s industry can lead to an interview.

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Peg Corwin's curator insight, July 4, 2014 6:15 PM

Learn about components of the content ecosystem and tools to use in each one.

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9 Stats Every Mobile Marketers Needs To Know | iPhone App Maker ...

9 Stats Every Mobile Marketers Needs To Know | iPhone App Maker ... | Mobile and Digital Marketing | Scoop.it
Geo-Fencing Is The Future Of Mobile Marketing | Recorded Webinar ... To learn more about mobile apps and how to create an affordable, convenient app for your small business, check out Bizness Apps today.
Trainedge's insight:

Businesses simply must adapt and offer mobile-friendly, cross-channel experiences for their customers if they plan to grow and generate business. Apps must be secure and safe, engaging for customers, easy to use, affordable, and generate revenue for the business.

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