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Geneva Motor Show March, 2014 - Who is "calling"? - Infosys Blogs

Standardization of user interface: Imagine the customers of iPhone and Android smartphones, getting the same user interface and ease of navigation on their in-vehicle entertainment systems, as they are used to on their smartphones.
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Windows Phone Surface N : Un séduisant nouveau concept de smartphone transparent

Windows Phone Surface N : Un séduisant nouveau concept de smartphone transparent | Mobile Marketing for Mobile People | Scoop.it
Windows Phone Surface Nova (Vidéo) Baptisé Windows Phone Surface N, voici un superbe et séduisant nouveau concept de smartphone transparent imaginé par par KuanGaa de chez IDEA Mediaworks...Avec son cadre lumineux dont la couleur peut être...

Via Thierry Pires
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Chez But, 75% des achats en magasins ont été préparés sur le web

Chez But, 75% des achats en magasins ont été préparés sur le web | Mobile Marketing for Mobile People | Scoop.it

Depuis quelques mois, But équipe ses points de ventes de bornes pour ses clients et de tablettes ses vendeurs, et est souvent cité en exemple sur une expérience crosscanal (web-to-store, magasin connecté...)

Cet investissement permet d'une part de permettre la création de nouveaux formats de magasin (plus petits, mais tout aussi riche en produit), d'autre part de permettree au client qui a commencé son parcours d'acaht sur Internet de le finaliser en point de vente sans rupture.


Via Davy Dauvergne, Benjamin Di Crescenzo, Nicolas Prigent
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Data Wall: IBM Think Exhibit

Data Wall: IBM Think Exhibit | Mobile Marketing for Mobile People | Scoop.it

Located on Jaffe Drive at Lincoln Center in New York, the THINK exhibit combined three unique experiences to engage visitors in a conversation about how we can improve the way we live and work. 

The IBM data wall was the introduction to the Think Exhibit at the Lincoln Center. This exhibit celebrated its centennial year, and 100 years of human progress.

The wall aimed to educate the public about five areas of interest to the New York community. These included air quality, water waste, potential solar energy, fraud detection, and traffic sensing.

 

Visit the portfolio link to view detail images of the Data Wall, as well as concept sketches and explanations for the design for the solar and traffic sections...


Via Lauren Moss
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Aji Black Stone's comment, November 16, 2012 11:11 AM
wow
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4 methods for reaching mobile users

4 methods for reaching mobile users | Mobile Marketing for Mobile People | Scoop.it

As digital marketers, we know to invest in mobile, but there are still choices to be made. Consider these debated strategies when planning your campaign.

 

Marketers are always looking for new innovations to improve their strategies, but in order to properly accomplish that it is necessary to understand what creates the most effective mobile marketing campaigns. In order for a mobile campaign to be successful, you need to start with traditional marketing fundamentals that can be applied to other media channels. Marketers need to stop worrying about what can be the coolest mobile app, and instead get an accurate understanding of how customers are using these devices on a day-to-day basis. Let's analyze the current reality of mobile and determine key methodologies to best deliver successful mobile marketing campaigns.

 

Continue Reading ... 

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Mobile Commerce website loading times are slowing - QR Code Press

Mobile Commerce website loading times are slowing - QR Code Press | Mobile Marketing for Mobile People | Scoop.it
This could be problematic as even one tenth of a second can make a difference to conversion rates.
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Telecommuting: The Benefits of Working From Home (Infographic)

Telecommuting: The Benefits of Working From Home (Infographic) | Mobile Marketing for Mobile People | Scoop.it

If you think you’d be better off without your daily commute, you’re not alone. Telecommuting and remote working is gaining popularity among the American workforce, and there’s distinct benefits for both employees and employers. While only one in ten American workers telecommutes regularly at least once per week, the trend is enjoying an upswing. While the U.S. labor force has only grown 3% in the last seven years, the number of workers telecommuting has increased by two-thirds. If half of the American workforce was able to telecommute 50% of the time, it would be a better world. And not just because you don’t want to get out of bed to perform your work tasks.


Via Brian Yanish - MarketingHits.com
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Apple's Total Smartphone Web Traffic Share Climbs To 46% With ...

Apple's Total Smartphone Web Traffic Share Climbs To 46% With ... | Mobile Marketing for Mobile People | Scoop.it
The online ad network is seeing 43 percent of smartphone web usage coming through iPhones up to the 4S, plus another 3 percent from the iPhone 5 alone. By contrast, the Samsung Galaxy S III is driving 2 percent of mobile ...
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Mobile Marketing for Mobile People | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Brian Yanish - MarketingHits.com
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BII MOBILE INSIGHTS: How Mobile Will Change Business

BII MOBILE INSIGHTS: How Mobile Will Change Business | Mobile Marketing for Mobile People | Scoop.it

Nice article depainting the rise of mobile in the day-to-day life and in the business life. There is also a nice part "on what customers really want: speed, consistency and information on purpose!

 

And I totally agree with the harmful mobile myths presented in this post:

Mobile is everything You need to go for native apps Analytics is the same on the web Your existing design and development resources can handle mobile You have to figure out everything now!

In conclusion: be ready for html5!

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Google Warns, 6 in 10 Will Leave Your Mobile-Unfriendly Site - MarketingVOX

Google Warns, 6 in 10 Will Leave Your Mobile-Unfriendly Site - MarketingVOX | Mobile Marketing for Mobile People | Scoop.it

A reminder from Google on its Mobile Ads Blog: Two thirds of consumers report they’re more likely to buy from a mobile-friendly site, and a little less than two thirds (61%) say they'll abandon a mobile site if they don't see what they want right away.

Those findings are from a Google survey conducted by Sterling Research and SmithGeiger in July of just over 1,000 US smartphone Internet users. Fully 96% of consumers reported they've encountered sites that were clearly not designed for mobile devices. (Think of a newspaper site that simply makes itself tiny to fit a tablet screen. Painful.) 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say they're more likely to return.

 

"The fastest path to mobile customers is through a mobile-friendly site," concludes Google. "If your site offers a great mobile experience, users are more likely to make a purchase."

DudaMobile in February reported that nearly 20% of visits to small business sites led to an immediate call to the business (e.g. with click-to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot.

 

Google concludes from the new study that non-mobile friendly sites actually damage a company's reputation: 36% of respondents said they felt like they've wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business.
The upshot seems to be that mobile business is a business’s to win or lose. Consumers expect it. Nay, demand it.


Via Jose Maria Hernandez Montes
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Businesses plan to increase mobile marketing spend in 2015

Businesses plan to increase mobile marketing spend in 2015 | Mobile Marketing for Mobile People | Scoop.it
Research by RetailMeNot found that 87 per cent of businesses across the UK, France, Germany and the Netherlands plan to invest more money in mobile this year.

56 per cent of companies in the UK said they feel behind the curve on mobile websites, compared to 36 per cent in Germany and 32 per cent in France.

RetailMeNot senior vice president Giulio Montemagno said: “Targeting consumers with offers on their mobile device… can help marketers effectively drive sales and differentiate themselves from their competitors in a way that is highly relevant for their target audience.

“The retailers who deliver a consistent and compelling shopping experience across the customer journey will win the hearts and minds of consumers.”

Nearly two thirds said they feel they could be taking more advantage of digital marketing, while 92 per cent plan to increase their digital spend in the next three to five years.

Four in five marketers said they are seeing higher ROI on digital compared to traditional channels.

Via Brian Yanish - MarketingHits.com
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LukeW | Mobile to the Future

LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

Via François VERRON
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Mobile email usage statistics - Email marketing consultancy

Mobile email usage statistics - Email marketing consultancy | Mobile Marketing for Mobile People | Scoop.it
Numbers and data on the popularity of mobile email, mobile email reading habits, devices and mobile email usage.

 

Mobile email is on the rise, as more and more people own a smart phone or a mobile device like a tablet.

We compiled all available statistics to give insight into the current state of mobile email usage.

These numbers will keep on changing, almost every day. So I will be updating them, feel free to share these stats with everyone. Last update August 2012...


Via Nebojsa Stojanovic
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#MCommerce Trends Every Business Owner Needs To Know

#MCommerce Trends Every Business Owner Needs To Know | Mobile Marketing for Mobile People | Scoop.it
Mobile commerce is here to stay, and businesses that ignore mobile website design and mobile marketing are missing out on business opportunities.

 

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers that ignore their mobile customers risk losing business–big time.

The mobile phenomenon isn’t isolated to e-commerce, either. This shift in consumer behavior represents a bigger trend that all business owners must face head-on.

See what’s ahead for mobile and e-commerce in 2012 and beyond, and see why mobile matters no matter what kind of business you run...


Via Nebojsa Stojanovic, Jose Maria Hernandez Montes
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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

The Scoop on Facebook Mobile Ads: Are They Working? [Data] | Mobile Marketing for Mobile People | Scoop.it
Review the results of some new data about the effectiveness of mobile Facebook ads.

 

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads.

 

As much as that piqued our curiosity, I think we can all agree that two weeks' worth of data is hardly comprehensive enough to confidently gauge effectiveness. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm ... stew). I digress ...

 

Yesterday, Mashable published an article that explores some of the more recent findings about Facebook's mobile ads.

 

Let's take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business -- you know, if you're considering it.

 

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Meet Microsoft's First Surface Tablet - From 21 Years Ago

Meet Microsoft's First Surface Tablet - From 21 Years Ago | Mobile Marketing for Mobile People | Scoop.it

Twenty-one years ago, Microsoft debuted the first Surface tablet, complete with handwriting recognition and gestures. It wasn’t called the Surface then. In fact, the prototype tablet that a young, charming Bill Gates showed off was an unnamed prototype from NCR running Windows 3.1.

 

In a video lost among the millions on YouTube, Gates marked the debut of Windows for Pen Computing, the first tablet interface for Windows.

 

Next week, Microsoft will debut its Surface, a tablet that the company introduced in June. Surface will come in two flavors, one based on the full-fledged Windows 8 operating system, and one running a derivative for ARM processors, called Windows RT, which will be priced at $499 and up


Via Brian Yanish - MarketingHits.com
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LG Optimus G on Sprint Releasing November 11th For $199.99 ...

LG Optimus G on Sprint Releasing November 11th For $199.99 ... | Mobile Marketing for Mobile People | Scoop.it
Just a few weeks after the iPhone 5 launched, it's already pulling it more web traffic than Samsung's Galaxy S III smartphone according to one specific measure. Mobile advertiser Chitika shared data on Friday showing that in ...
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Les marques doivent penser homogénéité avant multiplicité des ...

Les marques doivent penser homogénéité avant multiplicité des ... | Mobile Marketing for Mobile People | Scoop.it
Les consommateurs ont des comportements de plus en plus "cross-canaux", c'est un fait. Fait qui pousse les entreprises à proposer des services sur une multitude de supports. Mais cela ne garantit pas pour autant le succès.

Via jmmegnin le furet
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SoLoMo : du concept à la pratique - Livre Blanc

SoLoMo : du concept à la pratique - Livre Blanc | Mobile Marketing for Mobile People | Scoop.it
Un livre blanc / white paper Néolane : faire du SoLoMo (Social, Local, Mobile) un outil Marketing...

Via Nathalie LAMRI
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comScore: Samsung Flat, Android Grows Stronger In U.S.; Apple ...

comScore: Samsung Flat, Android Grows Stronger In U.S.; Apple ... | Mobile Marketing for Mobile People | Scoop.it
comScore: Samsung Flat, Android Grows Stronger In U.S.; Apple Grew Most Leading Up To iPhone 5 Launch · admin | Oct 03, 2012 | Comments 0. muscle man. comScore today released its latest ...
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