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Apple Begins Countdown to 50 Billionth App Download | Mobile Marketing Watch

Apple Begins Countdown to 50 Billionth App Download | Mobile Marketing Watch | Mobile Marketing Daily | Scoop.it
Apple on Thursday began the countdown to a milestone number of app downloads from the company's hugely popular App Store. This time, the big number is 50
Ian M Cooper Cole, JFS Marketing Consutants's insight:

50 Billion APPS! the power of mobile is taking over the world.

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You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google

You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google | Mobile Marketing Daily | Scoop.it




Via Robin Good
Ian M Cooper Cole, JFS Marketing Consutants's insight:

This is so true, we all think we can rely on Google as a credible source. But they use an arbitrary algorithm which is created and constantly modified by a an insular team of silicon valley kids.

Their primary motivation is profit for Google, not our well being or enlightenment. Google has double the amount of advertising space on their search page in tha last 4 years.

The algorithm says new is better than old information, which may be true when it comes to searching "plane crash" but for "thanksgiving turkey recipes" ?

This is a good read.

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Robin Good's curator insight, March 23, 3:22 PM



Matt Rosoff writes on Business Insider UK:

"A lot of people think Google Search is like a map: An objective guide to the best and most important material on the internet. It's not.


Google Search is the most important product of a very wealthy and successful for-profit company. And Google will use this product to further its own commercial ends." (Not to help people find the most relevant info to their own learning needs.)


This is an excellent article that should be read a couple of times slowly to remind oneself of Google key aspirations and limits.


In it, the author illustrates with relevant references how Google uses whatever means it has to further the interest and revenues generated by its search engine ad business (AdWords / AdSense).

 

It also highlights, that like any other dominant, monopoly-like company it risks of being challenged in courts around the world, and this is "what Google desperately wants to avoid. If a government body issues a formal legal ruling that Google Search is an anticompetitive monopoly that needs to be regulated, it opens the floodgates".

Meanwhile Google Search is and will be increasingly challenged by smaller but more relevant, specialist search engines, like Amazon or Yelp.


But Google, hungry by its profit-driven goals, keeps also increasing the amount of information it provides itself inside search results, versus original content and resources that are out there on the web.


In four years time Google has doubled the amount screen real estate that it uses to promote its services or ads.


All of this to say, that Google is a for-profit company and not a humanitarian endeavour built and maintained to provide a true guide to the best information available online. 




For whoever has the interest, passion and skills to search, filter and organise information this is important news. 

There's an opportunity to provide higher quality, better vetted information results than Google presently does. At least in some areas. 

If Google is too busy about serving ads and pushing its own services, there will have to be someone else who can provide to Google, or other search engines, trusted quality search results on specific subject matters. 


As for Google there is one area where it cannot really compete with talented humans: trust. 


True information curators, of the expert kind, may indeed become in great demand in the near future. And personal trust will determine which one you and I will rely on. Whether Google will exist or not.



Right to the point. Informative. 9/10


Full article: http://uk.businessinsider.com/google-is-not-a-charity-2015-3 

Stephen Dale's curator insight, March 24, 4:54 AM

Put simply - Google (and for that matter any commercial search engine) may skew search results to promote their own commercial interests. The question to ask yourself is "are the (search) results good enough?" - I'd say in Google's defence "yes they are".

 

Reading time: 5mins

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Top 10 SEO Strategies Your Business Should Avoid

Top 10 SEO Strategies Your Business Should Avoid | Mobile Marketing Daily | Scoop.it
We are in something of an SEO red scare lately; SEO black hatters are ending up on Google’s Blacklist, while the benign white hatters are rewarded for smart digital marketing strategy by more clicks,...
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Businesses seek to capitalize on your smartphone’s digital trail | Toronto Star

Businesses seek to capitalize on your smartphone’s digital trail | Toronto Star | Mobile Marketing Daily | Scoop.it
Personal details aren’t captured unless you agree, but your smartphone leaves a trail wherever you go
Ian M Cooper Cole, JFS Marketing Consutants's insight:

personal invasion or improved service?

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Be Thankful for These 10 Online Marketing Trends

Be Thankful for These 10 Online Marketing Trends | Mobile Marketing Daily | Scoop.it
Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she\'s thankful for this Thanksgiving.
Ian M Cooper Cole, JFS Marketing Consutants's insight:

ten more reasons to be mobile ready

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Ready Mobile Solutions's curator insight, February 4, 2014 12:31 PM

What's your mobile strategy?  Start meeting your new customers today.  Click here to learn how

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Forrester: Recipe for Mobile Marketing Success Includes Big Helpings of Analysis - CMSWire

Forrester: Recipe for Mobile Marketing Success Includes Big Helpings of Analysis - CMSWire | Mobile Marketing Daily | Scoop.it
Forrester: Recipe for Mobile Marketing Success Includes Big Helpings of Analysis CMSWire forrester research, mobile analytics, customer experience It seems obvious that objectives, measurement and analytics are required for any marketing channel,...
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Ready Mobile Solutions's curator insight, January 22, 2014 4:44 PM

What is your moble analysis? The data is in the details! Ready Mobile Solutions, LLC stands by ready for mobile website strategies for your company! http://www.readymobilesolutions.com

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Are mobile banking apps secure? - abc11.com

Are mobile banking apps secure? - abc11.com | Mobile Marketing Daily | Scoop.it
abc11.com
Are mobile banking apps secure?
abc11.com
You can access these mobile banking apps on your smart phone and tablet. Justin Frechette wanted to check his Capital One credit card account, but instead he was able to see someone else's activity.
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Microsoft Stock Drops 5% After Nokia Deal

Microsoft Stock Drops 5% After Nokia Deal | Mobile Marketing Daily | Scoop.it
Microsoft's surprise deal to acquire Nokia's phone business for more than $7 billion in cash appears to have left investors cold
Microsoft stock dropped by more than 5% in early trading following the acquisition announcement late Monday night.
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Does Your Business Need a Mobile App? | News | eZanga.com

Does Your Business Need a Mobile App? | News | eZanga.com | Mobile Marketing Daily | Scoop.it
Ask yourself three questions before making the decision to develop a mobile app for your company's product or service.
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SMS Marketing Best and Worst Practices | News | eZanga.com

SMS Marketing Best and Worst Practices | News | eZanga.com | Mobile Marketing Daily | Scoop.it
Your customer lets you send them text message, which is pretty personal. Don't mess it up by sending them an ineffective campaign. Here are some dos and don'ts.
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FTC Wants Search Engines to Make Ads More Obvious | Mobile Marketing Watch

FTC Wants Search Engines to Make Ads More Obvious | Mobile Marketing Watch | Mobile Marketing Daily | Scoop.it
Clicking on an ad when you don't want to is a mistake that many people make each day. After entering a word or phrase into a search engine, the returned
Ian M Cooper Cole, JFS Marketing Consutants's insight:

This is a good call...

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Want a Million Likes on Facebook? It's All About the Reshares

Want a Million Likes on Facebook? It's All About the Reshares | Mobile Marketing Daily | Scoop.it
Remember that time a couple of Norwegian 20 year-olds posted a picture to Facebook? Sure you do. The one where the girl, Catherine, agreed to have sex with her friend Peter if t...
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Google Launches Mobile Backend Starter, A One-Click Deployable Cloud Backend For Android Apps | TechCrunch

Google Launches Mobile Backend Starter, A One-Click Deployable Cloud Backend For Android Apps | TechCrunch | Mobile Marketing Daily | Scoop.it
Google today announced the launch of its Mobile Backend Starter that allows Android developers to deploy a basic cloud infrastructure for their apps that runs on Google's App Engine.
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Apple Begins Countdown to 50 Billionth App Download | Mobile Marketing Watch

Apple Begins Countdown to 50 Billionth App Download | Mobile Marketing Watch | Mobile Marketing Daily | Scoop.it
Apple on Thursday began the countdown to a milestone number of app downloads from the company's hugely popular App Store. This time, the big number is 50
Ian M Cooper Cole, JFS Marketing Consutants's insight:

50 Billion APPS! the power of mobile is taking over the world.

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Android Leads Pack in Mobile Traffic | Mobile Marketing Watch

Android Leads Pack in Mobile Traffic | Mobile Marketing Watch | Mobile Marketing Daily | Scoop.it
Ian M Cooper Cole, JFS Marketing Consutants's insight:

Iphone OS drops to second place for the first time!

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Law Firm Alleges Google Has Monopoly on Mobile Search

Law Firm Alleges Google Has Monopoly on Mobile Search | Mobile Marketing Daily | Scoop.it
Consumer rights law firm Hagens Berman has filed a class-action lawsuit against Google that accuses the company of having monopolized mobile search. In a press release, Hagens Berman said it is claiming Google "illegally monopolized, and financially and creatively stagnated the American market of internet and mobile search."
Ian M Cooper Cole, JFS Marketing Consutants's insight:

this is exactly the issue right now

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Greetings from Chuck (The epic christmas split) - YouTube

Christmas greeting from Delov Digital www.delovdigital.hu
Ian M Cooper Cole, JFS Marketing Consutants's insight:

19M+ views in under 2 weeks thats impressive. A well executed, clever video.

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mobyzebra.com

mobyzebra.com | Mobile Marketing Daily | Scoop.it
Ian M Cooper Cole, JFS Marketing Consutants's insight:

Hummingbird The Biggest Change in the Google Algorithm in a Decade

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How Apple's New iPhones Will Change Mobile Gaming

How Apple's New iPhones Will Change Mobile Gaming | Mobile Marketing Daily | Scoop.it
Apple's recently unveiled iPhone 5S will sport a powerful 64-bit A7 processor — a dramatic leap from the previous model Joining Apple execs onstage Tuesday was Donald Mustard, creative director of ChAIR Entertainment, makers of the Infinity Blade...
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Web Advertising - Brands picture themselves on Tumblr - Internet Retailer

Web Advertising - Brands picture themselves on Tumblr - Internet Retailer | Mobile Marketing Daily | Scoop.it
Internet Retailer - Marketing/Web Advertising - Brands picture themselves on Tumblr
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Microsoft Buys Nokia's Phone Business and Other News You Need to Know

Microsoft Buys Nokia's Phone Business and Other News You Need to Know | Mobile Marketing Daily | Scoop.it
Welcome to this morning's edition of "First to Know," a series in which we keep you up to date on what's happening in the digital world.
Today, we look looking at three particularly interesting stories.
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32 Startling Statistics on Mobile Usage [Infographic] | News | eZanga.com

32 Startling Statistics on Mobile Usage [Infographic] | News | eZanga.com | Mobile Marketing Daily | Scoop.it
If you don't think your business needs a mobile marketing strategy yet, these statistics will do a lot to change your mind.
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Latest wrist MP3 player It charges on ur pulse beats

Latest wrist MP3 player It charges on ur pulse beats | Mobile Marketing Daily | Scoop.it
the portable music player features a flexible OLED screen that other than displaying the playlist also lets the user select the song or control volume with just a touch of a finge
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Mobile Marketing Projected to Drive $400B in Sales by 2015 | Mobile Marketing Watch

Mobile Marketing Projected to Drive $400B in Sales by 2015 | Mobile Marketing Watch | Mobile Marketing Daily | Scoop.it
According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries. And its
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5 Mobile Social Media Marketing Ideas to Grow Your Business | Social Media Examiner

5 Mobile Social Media Marketing Ideas to Grow Your Business | Social Media Examiner | Mobile Marketing Daily | Scoop.it
Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.
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The new status symbol: A cracked cellphone screen - KansasCity.com

The new status symbol: A cracked cellphone screen - KansasCity.com | Mobile Marketing Daily | Scoop.it
Once considered mortifying — damage requiring immediate repairs or replacement — the spider webs of a cracked smartphone screen increasingly are seen by teens and 20-somethings as inevitable badges of honor, cool battle scars that impart a kind of...
Ian M Cooper Cole, JFS Marketing Consutants's insight:

my iphone 5 is bent, does that count?

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