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Five Steps for Travel Sites, Mobile and Web Performance - Wired

Five Steps for Travel Sites, Mobile and Web Performance - Wired | Mobile Marketing | Scoop.it
Wired Five Steps for Travel Sites, Mobile and Web Performance Wired On our own site, Gogobot, we saw a 133% increase in mobile usage and a 300% increase in tablet usage over the last year.
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Tips to Avoid Mobile App Marketing Mistakes - Business 2 Community

Tips to Avoid Mobile App Marketing Mistakes - Business 2 Community | Mobile Marketing | Scoop.it
Business 2 Community Tips to Avoid Mobile App Marketing Mistakes Business 2 Community Tips to Avoid Mobile App Marketing Mistakes image Mobile App Marketing Mistakes The biggest mistake people make when it comes to marketing their app from a mobile...
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Mobile App Advertising Trends

Mobile App Advertising Trends | Mobile Marketing | Scoop.it
A new Mobile App Advertising trend may be in the making as smartphone owners turn to local TV news apps and breaking, local news and weather are top content (Smartphone users are turning to local TV news apps instead of their TVs.
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How to monetize mobile app re-engagement

How to monetize mobile app re-engagement | Mobile Marketing | Scoop.it

If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on installs. Here's why CPA compensation is the way to go.

 

If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on app installs. Whether an ad network or publisher is charging for impressions, clicks, or installs, the majority of app developers are backing everything out to a cost-per-install. We've started to see a shift. It's a shift I'm extremely excited about because it brings advertising back to a cost-per-action (CPA) for mobile apps.

 

Let's say you have a utility style app that's installed on millions of devices. Your users keep the app on their phone in case they want to book a trip, check in, listen to music, or pick up on a game they thought was interesting. Acquiring new app installs is certainly still important, but what if you could pay publishers and advertising channels for the users they re-engage, causing those users to return to your app and make a purchase. Wouldn't that be worth something?

 

We have to start thinking about the value of a user's actions beyond the install. What is a purchase in your app worth to you? How would this impact your budgets?

 

Imagine how this impacts the monetization of social media traffic. Though it might be likely that a user sharing their app experience on social media might be broadcasting to others that already have the same app installed, perhaps this re-engagement causes a new purchase decision or in-app action. Incentivizing marketing and advertising partners by paying for this actual revenue event will only drive more quality users to make more in-app purchase decisions.

 

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Mobile Apps & Marketing Solutions for Local Business - www.TopEdgeMarketing.com.au

Top Edge Marketing at http://www.topedgemarketing.com.au provides cutting edge marketing solutions to local small, medium & large businesses. Our solutions w...
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Derby Mobile Marketing Best Iphone And Android Mobile Marketing Apps

http://www.globalbizznessapps.com Derby business growth through mobile marketing is now affordable from Global BizznessApps who provide low cost affordable m...
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The Quiet Mobile Giant - With 300M Active Users, WhatsApp Adds ...

The Quiet Mobile Giant - With 300M Active Users, WhatsApp Adds ... | Mobile Marketing | Scoop.it
Today, WhatsApp is rolling out voice messaging for all of its apps, on iPhone, BlackBerry, Android, Windows Phone and Nokia.
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What Consumers Really Want from Mobile Commerce

What Consumers Really Want from Mobile Commerce | Mobile Marketing | Scoop.it

M-commerce is prized for its convenience, but consumers want more from their mobile shopping experience....

 

If you've ever made a purchase on your smartphone or tablet, you're part of a rapidly growing trend called mobile commerce. The convenience of mobile commerce (m-commerce) has made it a popular choice among consumers over the past several years, and it has quickly become a large part of today's shopping landscape. Despite this popularity, a new study finds that consumers' expectations for their mobile shopping experience aren't being met.

 

Qualitative research firm iModerate and market research firm uSamp reported the findings of their most recent study on consumer motivations, preferences and barriers regarding their engagement with m-commerce. Their research found that the most prevalent consumer concerns about mobile shopping are personal data security and functionality. According to the study, respondents want marketers to focus on a better customer experience, transparency about security issues and content prioritization.....


Via Jeff Domansky
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Peixin hu's curator insight, September 26, 2013 4:17 AM

As communications technology unceasing improves, mobile phones have evolved from a single communication tool into everyday essentials and the functions and applications of subtle change people's habits.

 

E-commerce can bring people anytime and anywhere shopping experience, people can use mobile devices transactions, ticketing and entertainment. in recent yeears, mobile e-commerce has growth rapidly , a growing number of people choose to shopping on their mobile or tablet. According to surveys, many people’s expectations for mobile shopping have not been met. So businesses need to make improvements and focus on a better customer experience, transparency about security issues. Strive to entities sale and internet sales become an interactive whole and both sides effectively promote their brand at same time, it will provide customers with good experience.

Min Li's comment, September 26, 2013 8:19 AM
This comment is in relation to Peixin’s insight on the article the ‘What consumers really want from mobile commerce’. For example, as a consumer I think what we really want from mobile commerce is quality service, easy to use, transparency about security issue and so on. Therefore, as marketers, what they can do is to look into the consumer’s preferences and habits, and then to make some changes to meet the consumers’ needs. More focus on customer experiences can contribute to a better understanding of consumers' needs and wants. Thanks.
Sheenal Prakash's comment, September 26, 2013 11:26 PM
Mobile phones have made it really easy for word of mouth to travel so if you expose one person via direct marketing someone you think would be really interested in the mate rail being shared than they will likely pass that information on to there as well since it dosent cost much time or effort to do so now. Social media such as Facebook Twitter or even just emails get more positive responses from people as opposed to the traditional telelmarketing or approaching people on the streets because it gives them the chance to look at the material when they wish and there is no rish involved to hurry up the conversation etc.
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The Future of Mobile Application Management - Wired

The Future of Mobile Application Management - Wired | Mobile Marketing | Scoop.it
Wired The Future of Mobile Application Management Wired When enterprise mobility first came to the fore several years ago, mobile device management (MDM) was the recommended approach to mobile management.
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Appy Hotel: New mobile marketing app boosts rev...

Appy Hotel: New mobile marketing app boosts rev... | Mobile Marketing | Scoop.it
Appy Hotel, a mobile marketing app that helps independent hotels and small to medium-sized chains compete with larger brands, has launched in the UK.
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6 Tips for Marketing your Business with the Social Media Mobile App Instagram

6 Tips for Marketing your Business with the Social Media Mobile App Instagram | Mobile Marketing | Scoop.it
Take three addictive elements of photography, mobile and social and mix them together in one "App". Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode.
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3 ways your app can drive ROI

3 ways your app can drive ROI | Mobile Marketing | Scoop.it

Mobile opportunities are limitless -- but your budget isn't. Here are practical, cost-effective tips for driving revenue with your mobile app.

 

Your choices are limited by your company's wallet. How do you prioritize your mobile projects? Join iMedia's Bethany Simpson as she talks to Dan Drummond, P.F. Chang's brand marketing director, about going "app first and web second." Also learn how this national brand is making the most out of its mobile marketing strategy through a very engaging (and a very tasty) app.

 

VIEW VIDEO CLIP HERE 

 

Conversation highlights:
0:00 — How customers think of us
0:45 — App generated around loyalty
1:30 — The key is interactive
2:00 — The answer to specific challenges
2:30 — Driving customer behavior
3:00 — App first, web second?
4:00 — Standing out among the app crowd
4:40 — From an ROI perspective
5:10 — Extending the brand


Run time is 2:48

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App Store SEO: The Inbound Marketer's Guide to Mobile

App Store SEO: The Inbound Marketer's Guide to Mobile | Mobile Marketing | Scoop.it
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today's post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.
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Why Global Mobile Marketing Starts With Localized Apps

Why Global Mobile Marketing Starts With Localized Apps | Mobile Marketing | Scoop.it
The world’s population reached 7 billion in Oct. 2011, and according to an IDC report, one in every seven of those people owns a smart device. By now, we’ve all heard, “mobile i... (Localize your App's content.
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WCU vs App State- Worst free throw ever

Kyle Rush and Philip Jackson describe what may be the worst free throw ever shot in a game. All rights go to TV 62 a student run station at Western Carolina ...
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