Business 2 Community Tips to Avoid Mobile App Marketing Mistakes Business 2 Community Tips to Avoid Mobile App Marketing Mistakes image Mobile App Marketing Mistakes The biggest mistake people make when it comes to marketing their app from a mobile...
A new Mobile App Advertising trend may be in the making as smartphone owners turn to local TV news apps and breaking, local news and weather are top content (Smartphone users are turning to local TV news apps instead of their TVs.
If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on installs. Here's why CPA compensation is the way to go.
If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on app installs. Whether an ad network or publisher is charging for impressions, clicks, or installs, the majority of app developers are backing everything out to a cost-per-install. We've started to see a shift. It's a shift I'm extremely excited about because it brings advertising back to a cost-per-action (CPA) for mobile apps.
Let's say you have a utility style app that's installed on millions of devices. Your users keep the app on their phone in case they want to book a trip, check in, listen to music, or pick up on a game they thought was interesting. Acquiring new app installs is certainly still important, but what if you could pay publishers and advertising channels for the users they re-engage, causing those users to return to your app and make a purchase. Wouldn't that be worth something?
We have to start thinking about the value of a user's actions beyond the install. What is a purchase in your app worth to you? How would this impact your budgets?
Imagine how this impacts the monetization of social media traffic. Though it might be likely that a user sharing their app experience on social media might be broadcasting to others that already have the same app installed, perhaps this re-engagement causes a new purchase decision or in-app action. Incentivizing marketing and advertising partners by paying for this actual revenue event will only drive more quality users to make more in-app purchase decisions.
M-commerce is prized for its convenience, but consumers want more from their mobile shopping experience....
If you've ever made a purchase on your smartphone or tablet, you're part of a rapidly growing trend called mobile commerce. The convenience of mobile commerce (m-commerce) has made it a popular choice among consumers over the past several years, and it has quickly become a large part of today's shopping landscape. Despite this popularity, a new study finds that consumers' expectations for their mobile shopping experience aren't being met.
Qualitative research firm iModerate and market research firm uSamp reported the findings of their most recent study on consumer motivations, preferences and barriers regarding their engagement with m-commerce. Their research found that the most prevalent consumer concerns about mobile shopping are personal data security and functionality. According to the study, respondents want marketers to focus on a better customer experience, transparency about security issues and content prioritization.....
Wired The Future of Mobile Application Management Wired When enterprise mobility first came to the fore several years ago, mobile device management (MDM) was the recommended approach to mobile management.
Take three addictive elements of photography, mobile and social and mix them together in one "App". Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode.
Mobile opportunities are limitless -- but your budget isn't. Here are practical, cost-effective tips for driving revenue with your mobile app.
Your choices are limited by your company's wallet. How do you prioritize your mobile projects? Join iMedia's Bethany Simpson as she talks to Dan Drummond, P.F. Chang's brand marketing director, about going "app first and web second." Also learn how this national brand is making the most out of its mobile marketing strategy through a very engaging (and a very tasty) app.
VIEW VIDEO CLIP HERE
Conversation highlights: 0:00 — How customers think of us 0:45 — App generated around loyalty 1:30 — The key is interactive 2:00 — The answer to specific challenges 2:30 — Driving customer behavior 3:00 — App first, web second? 4:00 — Standing out among the app crowd 4:40 — From an ROI perspective 5:10 — Extending the brand
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today's post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.
The world’s population reached 7 billion in Oct. 2011, and according to an IDC report, one in every seven of those people owns a smart device. By now, we’ve all heard, “mobile i... (Localize your App's content.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.