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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Digital & Mobile Marketing | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
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10 innovative digital marketing campaigns from Diageo brands

10 innovative digital marketing campaigns from Diageo brands | Digital & Mobile Marketing | Scoop.it

Diageo’s CMO said recently that 'all marketing is digital' and that his company aims to embrace innovation. The business currently spends 20% of its $3bn marketing budget on digital channels, though this doesn’t take into account the amount spent on content that is then shared and promoted through digital.

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Infographic: Social Marketing Requires Thinking Mobile - Marketing Technology Blog

Infographic: Social Marketing Requires Thinking Mobile - Marketing Technology Blog | Digital & Mobile Marketing | Scoop.it
Marketers often think of social media as just another medium to promote or advertise their products and services.
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Mobile is Officially the First Screen of Influence

Mobile is Officially the First Screen of Influence | Digital & Mobile Marketing | Scoop.it

There’s a simple fact about the shoppers who enjoy a spending spree at your town’s local shopping mall. And it may surprise you!

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Rescooped by RaphaelleDol from Mobile Marketing News - by Unitag
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Mobile Marketing Remains A Largely Untapped Opportunity For Marketers

Mobile Marketing Remains A Largely Untapped Opportunity For Marketers | Digital & Mobile Marketing | Scoop.it
Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently.

Via Unitag - Mobile Marketing
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Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind | Digital & Mobile Marketing | Scoop.it
When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by Adweek editorial director James Cooper.

Via Unitag - Mobile Marketing
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Rescooped by RaphaelleDol from LAB LUXURY and RETAIL : MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal COMMUNICATION : Influence - Réseaux Sociaux - Transformation Digitale
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Vente-privée fera vite 90% des ventes sur mobile

Vente-privée.com vise une
nouvelle croissance à deux chiffres en 2014 et devrait
rapidement réaliser l'essentiel de son chiffre d'affaires par...

Via Stephane Papeil-Lalande, Jérôme MONANGE
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Stephane Papeil-Lalande's curator insight, October 8, 2013 2:18 PM

Vente-privée.com vise une nouvelle croissance à deux chiffres en 2014 et devrait rapidement réaliser l'essentiel de son chiffre d'affaires par le biais de l'internet mobile, a déclaré mardi à Reuters le PDG du pionnier du déstockage sur internet.

  

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12 tips for effective mobile marketing

12 tips for effective mobile marketing | Digital & Mobile Marketing | Scoop.it
All the best insights and advice from our last live discussion on how to develop a successful mobile marketing strategy
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Kiip partners with comScore and introduces new tools to help marketers pretend they know the future

Kiip partners with comScore and introduces new tools to help marketers pretend they know the future | Digital & Mobile Marketing | Scoop.it
Advertisers are getting better at making their data-based divinations about who you are, what you like, and what you might want to buy seem like mind-reading. Carrying a device capable of sharing y...
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[Slideshare] Les faits et chiffres sur le futur de l’innovation

[Slideshare] Les faits et chiffres sur le futur de l’innovation | Digital & Mobile Marketing | Scoop.it
90% de la valeur des transactions dans le e-commerce est issue du B2B et non du B2C.…
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Rescooped by RaphaelleDol from Mobile Marketing News - by Unitag
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Developing a sustainable mobile marketing strategy | Bdaily Business News

Developing a sustainable mobile marketing strategy | Bdaily Business News | Digital & Mobile Marketing | Scoop.it

It’s online marketing focus week on Bdaily. Here, Dr KF Lai, CEO of BuzzCity, explains how small businesses can develop a mobile marketing strategy.


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Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF | Digital & Mobile Marketing | Scoop.it
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.

Via Unitag - Mobile Marketing
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Is Your Digital Marketing Working?

Is Your Digital Marketing Working? | Digital & Mobile Marketing | Scoop.it
In one of the most comprehensive industry reports we've seen, Adobe explores how more than 1,000 marketers feel about talent, technology, strategy and performance.

Via Denis Failly
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Denis Failly's curator insight, October 9, 2013 10:44 AM

Lot of lacks and gaps to bridge, ...

Rescooped by RaphaelleDol from E-commerce et logistique, livraison du dernier kilomètre
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Infographie | Luxe : le digital est déterminant dans le parcours d'achat selon Google

Infographie | Luxe : le digital est déterminant dans le parcours d'achat selon Google | Digital & Mobile Marketing | Scoop.it

Via Karim Bouhajeb, Bruno Sanlaville
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Karim Bouhajeb's curator insight, October 8, 2013 6:12 PM
61 % des acheteurs de produits de luxe recherchent en ligne avant d'acheter. C'est ce que constate une étude réalisée par Ipsos pour Google. Un résultat du en bonne partie au fort taux d'équipement des consommateurs fortunés ainsi qu'à leur hyper-connectivité.