Diageo’s CMO said recently that 'all marketing is digital' and that his company aims to embrace innovation. The business currently spends 20% of its $3bn marketing budget on digital channels, though this doesn’t take into account the amount spent on content that is then shared and promoted through digital.
When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by Adweek editorial director James Cooper.
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.
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