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TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition | TechCrunch

TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition | TechCrunch | Mobile Marketing | Scoop.it
Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made..
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Yo Still Exists and Now Has More Than 1 Million Users

Yo Still Exists and Now Has More Than 1 Million Users | Mobile Marketing | Scoop.it
Yo, an app that just lets users send the word "yo" to each other," announced that it has topped one million users.
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Instagram Bringing Ads to UK, Canada and Australia | Mobile Marketing Magazine

Instagram Bringing Ads to UK, Canada and Australia | Mobile Marketing Magazine | Mobile Marketing | Scoop.it
Instagram will be introducing advertising on its app in the UK, Canada and Australia later in the year, mirroring the move it made in the US in November 2013.
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iOS 8 randomizes MAC address while scanning WiFi, blocks marketers tracking you

iOS 8 randomizes MAC address while scanning WiFi, blocks marketers tracking you | Mobile Marketing | Scoop.it
One iOS 8 feature Apple hasn’t talked about much is its ability to randomize the device’s MAC address while scanning for WiFi networks. In iOS 8, Wi-Fi scanning behavior has changed to use random,l...
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Apple Begins Rejecting Apps That Offer Rewards For Video Views, Social Sharing | TechCrunch

Apple Begins Rejecting Apps That Offer Rewards For Video Views, Social Sharing | TechCrunch | Mobile Marketing | Scoop.it
Apple has begun to crack down on tools that app developers use to monetize and grow their applications, including incentivized video viewing and rewarded..
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Late to the mobile game, Yahoo starts catching up with Flurry purchase

Late to the mobile game, Yahoo starts catching up with Flurry purchase | Mobile Marketing | Scoop.it
Yahoo's purchase of Flurry makes sense, but it has a long way to go to catch up to Google and Facebook
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Apsalar exits the DSP market

Apsalar exits the DSP market | Mobile Marketing | Scoop.it
Mobile ad company Apsalar has decided to quit the DSP business and focus entirely on its mobile analytics platform. Apsalar, which started out in analytics back in 2010, launched its mobile Demand Side Platform less than a year ago off the back of a $9 million round of Series B funding. At the time the company said it was uniquely positioned to combine its first party data with programmatic buying in order to help advertisers create detailed user profiles for ad targeting. But the company now says it’s jettisoning its DSP partly because of concerns over the independence of its analytics . In an email sent out to customers Apsalar said: “Marketers want an independent attribution solution. We’ve received consistent feedback from clients and prospects
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Le mobile représentera 86% du search aux USA en 2018

Le mobile représentera 86% du search aux USA en 2018 | Mobile Marketing | Scoop.it
En 2014, le marché du mobile search représentera 50,9% de la publicité mobile aux USA.
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Microsoft Buys Mobile App Management Platform Capptain To Beef Up Azure | TechCrunch

Microsoft Buys Mobile App Management Platform Capptain To Beef Up Azure | TechCrunch | Mobile Marketing | Scoop.it
Yesterday, Microsoft's CEO Satya Nadella noted that Azure, the company's cloud platform, had more work to do get better traction with startups and..
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