Mobile, Social and Digital Marketing
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Michael Weathers
Scoop.it!

Twitter Just Made Mobile Ad Targeting More Granular - Business Insider

Twitter Just Made Mobile Ad Targeting More Granular - Business Insider | Mobile, Social and Digital Marketing | Scoop.it
Business Insider
Twitter Just Made Mobile Ad Targeting More Granular
Business Insider
It's important to remember that now 75% of people access Twitter from a mobile device.
Michael Weathers's insight:

Additional targeting capabilities are moving in the right direction.  WiFi or not, device, and operating system will allow for delivering when people are outside the home possibly closer to a purchase decision point.

more...
No comment yet.
Rescooped by Michael Weathers from Untangling the Web
Scoop.it!

Google partners with Facebook to help its clients buy retargeted ads via the social network’s FBX platform

Google partners with Facebook to help its clients buy retargeted ads via the social network’s FBX platform | Mobile, Social and Digital Marketing | Scoop.it

Google today announced a partnership with Facebook based on the way both companies generate the larger majority of their respective revenue: ads. Google will participate in FBX, Facebook’s real-time bidding exchange, in order to help its own marketing clients.

Google wouldn’t give a specific timeframe for when the partnership will start to bear fruit. The company did say, however, that its clients will be able to buy inventory on FBX via DoubleClick Bid Manager “in a few months.”

 

Facebook Exchange, which launched in June 2012, lets advertisers bid on ads that visitors are targeted with after visiting third-party websites by using cookie tracking. These visitors are then shown ads related to their web browsing when they return to Facebook.

DoubleClick Bid Manager, meanwhile, originates from Invite Media, a display advertising and exchange bidding company that was acquired by DoubleClick in June 2010. Google bought DoubleClick in March 2008.

 


Via Ashish Umre
Michael Weathers's insight:

In favor of making it easier for advertisers to buy online ads

 

more...
No comment yet.
Scooped by Michael Weathers
Scoop.it!

Jack in the Box delivers on mobile's promise of location-based relevancy - Mobile Marketer - Advertising

Jack in the Box delivers on mobile's promise of location-based relevancy - Mobile Marketer - Advertising | Mobile, Social and Digital Marketing | Scoop.it
As marketers move from dipping their toes in mobile to making it a more prominent part of the marketing mix, a new Jack in the Box campaign provides valuable insight into how to take the location-based ad to the next level.
Michael Weathers's insight:

JXB's adding the ability to interact with the mobile ad without going to another app save a step but unclear if ad is more effective because of it.

more...
No comment yet.
Scooped by Michael Weathers
Scoop.it!

Average CPM Rates for Mobile Advertising

Average CPM Rates for Mobile Advertising | Mobile, Social and Digital Marketing | Scoop.it
CPM, or cost per mille, is the price of 1,000 advertising impressions. It’s the cost a company pays to reach 1,000 consumers through a single media outlet. Marketing professionals use CPM ...
Michael Weathers's insight:

Good reference point for average CPM rates for mobile advertising

 

more...
No comment yet.
Rescooped by Michael Weathers from Social media and Marketing Spyglass Measurement and Analytics
Scoop.it!

Google Is Going to Include Your Face in Its New Ads - Businessweek

Google Is Going to Include Your Face in Its New Ads - Businessweek | Mobile, Social and Digital Marketing | Scoop.it

A new policy of including Google+ users' recommendations in advertisements starts on Nov. 11


Via Martin Hombre Hormiga
Michael Weathers's insight:

Inclusion of photos of people you know in ads or recommendations most likely more easily grab your attention.  Not everyone in my network have the same influence on me in my purchase decisions.  To be most effective the social network providers would need to more accurately understand my purchase influential network.

 

more...
No comment yet.