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247 game companies generate more than $1M in mobile revenue in the U.S. alone

247 game companies generate more than $1M in mobile revenue in the U.S. alone | Mobile Marketing | Scoop.it
But three top mobile-game publishers are tightening their grip on the top rankings.
Mazi Klein's insight:

247 game companies generate more than $1M in mobile revenue in the U.S. alone

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Busted: Supercell terminates ad partner for sneakily reselling ad impressions

Busted: Supercell terminates ad partner for sneakily reselling ad impressions | Mobile Marketing | Scoop.it

Virtual gaming heavyweight Supercell has terminated its business relationship with online ad operator Appia for reselling online advertisements in violation of the contract between the two companie...

Mazi Klein's insight:

Supercell has terminated its business relationship with online ad operator Appia for reselling online advertisements - re-brokering!! 

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The evolution (and big secret) of mobile ad targeting

The evolution (and big secret) of mobile ad targeting | Mobile Marketing | Scoop.it
Here's everything you need to know about mobile ad targeting.
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Mobile ad targeting 

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Is in-app purchase the best way for mobile games to profit?

Is in-app purchase the best way for mobile games to profit? | Mobile Marketing | Scoop.it
Yes it is, acc to 176 developers who partook in a recent VentureBeat Intel study; the technique was deemed cost-effective and most popular (In-app purchase the best way for mobile games to profit according to recent study -
Mazi Klein's insight:

In-app purchase the best way for mobile games to profit

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