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The 7 Deadly Sins of Mobile User Acquisition - GameAnalytics

The 7 Deadly Sins of Mobile User Acquisition - GameAnalytics | Mobile Marketing | Scoop.it
GameAnalytics is a Free and Powerful Analytics Tool for Game Developers, that helps you understand player behavior and build better games.
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2016 Mobile And App Marketing Trends - Forbes

2016 Mobile And App Marketing Trends - Forbes | Mobile Marketing | Scoop.it
By Thomas Husson In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let’s now take a closer look at how mobile will impact marketing in 2016. A year ago, [...]
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2016 Mobile Marketing Trends Every Marketer Needs - Heidi Cohen

2016 Mobile Marketing Trends Every Marketer Needs - Heidi Cohen | Mobile Marketing | Scoop.it
Want to know the 2016 mobile marketing trends every marketer needs? This article has the research, charts and tips you need to succeed.
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Five mobile marketing mistakes and how to fix them

Five mobile marketing mistakes and how to fix them | Mobile Marketing | Scoop.it
Although mobile strategies are beginning to mature there are several pain points that continue to frustrate marketers.
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Applications mobiles : les sujets chauds à connaître

Applications mobiles : les sujets chauds à connaître | Mobile Marketing | Scoop.it
Qui ? Simon Dawlat, CEO de Batch et d'Appgratis. Quoi ? Les cinq sujets chauds du marketing mobile, passés au crible par le spécialiste du mobile et des
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300ms tap delay, gone away | Web Updates - Google Developers

300ms tap delay, gone away | Web Updates - Google Developers | Mobile Marketing | Scoop.it
Every click interaction in mobile browsers is hampered with a 300ms delay, but that's gone in Chrome 32 for mobile-optimised sites!
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Quelles sont les tendances des applications mobiles ?

Quelles sont les tendances des applications mobiles ? | Mobile Marketing | Scoop.it
Quelles étaient les applis les plus rentables en 2015 ? Qui d'Apple ou de Google rafle la mise ? Quelles sont les nouvelles tendances ? Réponse avec la rétrospective 2015 d'AppAnnie.
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Baromètre trimestriel du Marketing Mobile en France 3ème Trimestre 20…

En réponse à une large attente des décideurs en entreprise de mieux appréhender le marché du mobile (Smartphones et Tablettes) la Mobile Marketing Association …
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Recherches Google : plus de 50% réalisées sur smartphones !

Recherches Google : plus de 50% réalisées sur smartphones ! | Mobile Marketing | Scoop.it
La conférence Recode Code/Mobile de 2015 à été l’occasion pour Google de confirmer une annonce qui semblait s’imposer dans le milieu de la recherche depuis quelques semaines : les recherches effectuées depuis des smartphones sont désormais plus nombreuses que les recherches effectuées depuis les autres terminaux comme les ordinateurs ! Amit Singhal, vice président de …
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How Much Is An Active User Worth? - Developer Economics

How Much Is An Active User Worth? - Developer Economics | Mobile Marketing | Scoop.it
App store analytics providers have been telling us that almost all of the growth in app revenues in the last year has been through in-app purchases. However is that just because the model has become more popular? Or because revenue has been concentrating at the top of the market, where the strategy is very popular (particularly in free-to-play games)? Probably...
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The 4 Steps to Growth Hack Your Way to App Store Success

The 4 Steps to Growth Hack Your Way to App Store Success | Mobile Marketing | Scoop.it
How do you growth hack your way to the top of the app stores? These four tips give you a solid place to start.
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3 ways retailers are improving their mobile apps - Digiday

3 ways retailers are improving their mobile apps - Digiday | Mobile Marketing | Scoop.it
For retailers, mobile apps have been a tough channel to crack. New data from Criteo shows that conversion rates are improving.
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What it takes to build a successful branded mobile app

What it takes to build a successful branded mobile app | Mobile Marketing | Scoop.it
What it takes to build a successful branded mobile app, With app install ads having been introduced to both Google's Double-Click bid manager and Snapchat already so far this year, it's clear that the popularity of apps is on the rise, writes Shenda Loughnane, global strategy director at iProspect. | Marketing Magazine
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Reports of the death of apps have been greatly exaggerated

Reports of the death of apps have been greatly exaggerated | Mobile Marketing | Scoop.it
One of the problems with technology maturation frameworks like the Gartner hype cycle is that you never know where you stand. That is certainly the case with..
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The Complete Guide to Choosing Google Play ASO Keywords

The Complete Guide to Choosing Google Play ASO Keywords | Mobile Marketing | Scoop.it
If you are choosing your first Google Play ASO keyword, you probably have a lot of questions. This app optimization guide will show you what to do.
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C'est officiel, les Français sont désormais mobile first

C'est officiel, les Français sont désormais mobile first | Mobile Marketing | Scoop.it
Les Français sont plus nombreux à se connecter chaque jour sur leur smartphone que sur leur ordinateur. La tendance est particulièrement marquée chez les 15-34 ans.
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How to Build Successful Mobile Applications- A 4 Step Strategy « Finoit Technologies

How to Build Successful Mobile Applications- A 4 Step Strategy « Finoit Technologies | Mobile Marketing | Scoop.it
blog related to work culture, web and mobile application development and life
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Why and How to Avoid Hamburger Menus - Louie A. - Mobile UX Design

Why and How to Avoid Hamburger Menus - Louie A. - Mobile UX Design | Mobile Marketing | Scoop.it
The issues of this pattern are now widely recognized, but what’s the real solution?
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Comment l'ad-blocking bouleverse le marketing mobile

Comment l'ad-blocking bouleverse le marketing mobile | Mobile Marketing | Scoop.it
ad blocking bouleverse marketing mobile
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Comment l'ad-blocking bouleverse le marketing mobile

Comment l'ad-blocking bouleverse le marketing mobile | Mobile Marketing | Scoop.it
ad blocking bouleverse marketing mobile
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La France, marché de mobinautes : chiffres clés et infographie !

La France, marché de mobinautes : chiffres clés et infographie ! | Mobile Marketing | Scoop.it
En 2015, le marché du mobile est en forte expansion en France ! Découvrez les chiffres clés résumés en une infographie réalisée par Think With Google.
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[Étude] Les Français, accros au smartphone

[Étude] Les Français, accros au smartphone | Mobile Marketing | Scoop.it
Les chiffres du récent Observatoire Deloitte sur les usages mobiles des Français sont sans équivoque : le smartphone est incontournable, avec plus de 900 millions de consultations par jour. Voici, sur le mobile, les objets connectés et le m-paiement, quelques données importantes pour les marketers.
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Pull, Don’t Push: 5 Steps for Personalized App Marketing

Pull, Don’t Push: 5 Steps for Personalized App Marketing | Mobile Marketing | Scoop.it
Craft the perfect message and break through the advertising clutter by asking yourself five questions on personalized app marketing.
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