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Top Mobile Marketing and Proximity Tips the really works

Top Mobile Marketing and Proximity Tips the really works | Online Mobile Web Marketing | Scoop.it

More than half of American adults own smartphones, and many of them own tablets, as well. Whenever you take public transportation, stop for a pint at the pub or even walk down the street, it’s hard to locate someone who is not glued to his or her mobile device. This, coupled with the fact that one could reasonably conclude that even more adults will have mobile devices as time passes, should lead marketers to a single conclusion: Mobile is here to stay, and businesses can no longer afford to ignore it when they figure out how to divvy up their budgets.

Still not sold on the necessity of forging a mobile strategy? Let’s take a look at some statistics relating to mobile marketing, as well as some proximity marketing strategies, to see if you change your mind.

Vital Mobile Marketing Statistics

Recent research indicates that mobile advertising spending is expected to grow more than75 percent to $31.45 billion in 2014 – and that’s after it grew more than 100 percent the year prior. Pundits predict that the market will continue to accelerate during the foreseeable future, growing into nearly a $95 billion industry by 2018.


Via Brian Yanish - MarketingHits.com
the360man's insight:

"Get your mobile optimized website now, or you will be in dark in the future! (and the future is now)" ~Luis Ayala 

http://tiny.cc/ayfimobweb 

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How to Know When Your Business Needs a Mobile Website

How to Know When Your Business Needs a Mobile Website | Online Mobile Web Marketing | Scoop.it
In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices....
the360man's insight:

If you realized that you need a mobile website? request a "Before you Buy Sample" of your existing website from @ayfidesign  You won't pay a penny until you are 100% satisfied wit your new mobile optimized website. www.AyFiDesign.com

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E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK]

E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK] | Online Mobile Web Marketing | Scoop.it
E-commerce is eating the traditional retail industry.
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Infographic: Using User Generated Content To Boost Sales

Infographic: Using User Generated Content To Boost Sales | Online Mobile Web Marketing | Scoop.it
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]
the360man's insight:

Word of click is the new marketing! It spreads faster at the speed of a mouse and reach 10X more than word of mouth. 

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How to use Snapchat for Business Marketing | Mike Gingerich

How to use Snapchat for Business Marketing | Mike Gingerich | Online Mobile Web Marketing | Scoop.it

With smartphone use growing each day, companies that aren’t utilizing mobile marketing channels are missing a golden opportunity.  The prized Millennial demographic is shifting from traditional marketing methods and causing major players—like McDonalds—to find new ways to reach them. Using the above examples, here are:5 ways companies can use Snapchat in marketing:In-store couponsNew product announcementsExclusive looks behind the scenesExclusive deals and promotionsBuild followers with giveaways...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 27, 2014 10:36 AM

5 great social marketing tips from Mike Gingerich.

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Southwest Airlines spreads mobile boarding to more cities - Dallas Morning News (blog)

Southwest Airlines spreads mobile boarding to more cities - Dallas Morning News (blog) | Online Mobile Web Marketing | Scoop.it
Southwest Airlines spreads mobile boarding to more cities
Dallas Morning News (blog)
Southwest Airlines is rolling out mobile boarding passes to all U.S. cities so passengers no longer have to print paper documents.
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Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC]

Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC] | Online Mobile Web Marketing | Scoop.it
Astute Internet observers know by now that the future of the web is mobile. More and more consumers will access data and information via smartphones, tablets and other portable ...
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Top Mobile Marketing and Proximity Tips the really works

Top Mobile Marketing and Proximity Tips the really works | Online Mobile Web Marketing | Scoop.it

More than half of American adults own smartphones, and many of them own tablets, as well. Whenever you take public transportation, stop for a pint at the pub or even walk down the street, it’s hard to locate someone who is not glued to his or her mobile device. This, coupled with the fact that one could reasonably conclude that even more adults will have mobile devices as time passes, should lead marketers to a single conclusion: Mobile is here to stay, and businesses can no longer afford to ignore it when they figure out how to divvy up their budgets.

Still not sold on the necessity of forging a mobile strategy? Let’s take a look at some statistics relating to mobile marketing, as well as some proximity marketing strategies, to see if you change your mind.

Vital Mobile Marketing Statistics

Recent research indicates that mobile advertising spending is expected to grow more than75 percent to $31.45 billion in 2014 – and that’s after it grew more than 100 percent the year prior. Pundits predict that the market will continue to accelerate during the foreseeable future, growing into nearly a $95 billion industry by 2018.


Via Brian Yanish - MarketingHits.com
the360man's insight:

"Get your mobile optimized website now, or you will be in dark in the future! (and the future is now)" ~Luis Ayala 

http://tiny.cc/ayfimobweb 

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How to Be a Social Media Power Influencer (And Why!)

How to Be a Social Media Power Influencer (And Why!) | Online Mobile Web Marketing | Scoop.it
Image by Getty Images via @daylife Last week, in writing about the top social media influencers I was struck by the sheer scale of connectivity that leading influencers create for themselves. Chris Brogan for example has an astonishing 122,000 identifiable followers on Twitter (up from 115,000 last week) and strong followings [...]
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Mary Meeker's State of the Internet Stars Mobile Devices and China

Mary Meeker's State of the Internet Stars Mobile Devices and China | Online Mobile Web Marketing | Scoop.it
Meeker’s annual Internet Trends report sees massive growth in smartphones and Internet use and advertising, with the best to come in Asia
the360man's insight:

#Mobile is booming, that's a fact! You customers, #patrons, prospects, leads, #patients, clients are going mobile. Your business is a must move to do in order to survive and beat your competitors. 

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Twitter's mobile ad space is worth $230 million to advertising giant Omnicom - VentureBeat

Twitter's mobile ad space is worth $230 million to advertising giant Omnicom - VentureBeat | Online Mobile Web Marketing | Scoop.it
VentureBeat
Twitter's mobile ad space is worth $230 million to advertising giant Omnicom
VentureBeat
Advertisers have steadily become more engaged with Twitter as social and mobile advertising has surged.
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Olive Garden Dishes Up Online Ordering Option - The Inquisitr

Olive Garden Dishes Up Online Ordering Option - The Inquisitr | Online Mobile Web Marketing | Scoop.it
Olive Garden guests will soon have the option to order food online.
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