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Content Curation for NGOs: Where's The Value?


Via Robin Good
Lori Wilk's insight:

This is an excellent visual explanation of content curation, the goals, and the content curation process.

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Beth Kanter's comment, December 18, 2013 11:29 AM
When I saw you call out Jarche's post on Social Media Today, it came across my radar at precisely the right moment. I have been wanting to teach these skill sets at workshops. So, I did a mashup of your article from 2011 and Jarche's seek, sense, share - and got folks to work in small groups to reflect on their practices and how they can improve. Here's the mashup I made - https://docs.google.com/document/d/1UuBCPSlR7x-cL3V-jDf7D0diHRVibhM0RAF2sosnUSQ/edit - in fact, I need to keep a copy of this with me - to remind myself of good practice.
Robin Good's comment, December 18, 2013 11:45 AM
Beth, that's wonderful and very useful. Thank you so much for including me in your slideshow, article and presentation, I am very honored by it. Thanks also for sharing this valuable piece of reference and for having shared the collaborative approach you have chosen during the workshop to motivate people to think more and deeper about their own curation. Thank you.
John Thomas's curator insight, February 1, 9:39 AM
Content Curation for NGOs: Where's The Value?
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GuestDriven lands $3 million fund to push mobile tools to hotels

GuestDriven lands $3 million fund to push mobile tools to hotels | mobile marketing | Scoop.it
More money flowing into B2B travel startups with news that mobile "engagement platform" GuestDriven has raised $3 million from a number of institutional investors.
Lori Wilk's insight:

Funding for this travel industry mobile tool platform

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The Marketing LandChannel: Mobile Marketing | Marketing Land Archive

The Marketing LandChannel: Mobile Marketing | Marketing Land Archive | mobile marketing | Scoop.it
A collection of articles, news items, features and columns in theChannel: Mobile Marketing | Marketing Land library at Marketing Land
Lori Wilk's insight:

Keep your eyes on Hauwei and Lenovo who are Chinese manufacturers who have been gaining ground on Samsung.

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Security Expert: Business Owners Should Never Bank Online

Security Expert: Business Owners Should Never Bank Online | mobile marketing | Scoop.it
Small business accounts don't have the same protections as those for consumers
Lori Wilk's insight:

Thank-you for sharing your opinion on this

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Rescooped by Lori Wilk from Mobile Marketing Around The World
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Six Misconceptions About Mobile Marketing

Six Misconceptions About Mobile Marketing | mobile marketing | Scoop.it
Mobile - Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones.

Via AlexaSocialMedia - Social Media & Community Management
Lori Wilk's insight:

Mobile marketing is growing exponentially. One takeaway from this article is that texting laws vary from country to country.In some countries you do not need opt-in to tex someone .  

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AT&T Offers Customers Credit for Leaving T-Mobile

AT&T Offers Customers Credit for Leaving T-Mobile | mobile marketing | Scoop.it
AT&T on Friday made an announcement aimed squarely at T-Mobile customers: If they switch to AT&T, they can receive up to $450 in credit to spend on devices or services.
Lori Wilk's insight:

Who will win this battle for mobile customers?

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Apple Japan hosting the "Lucky Bag" New Year sale on January 2

Apple Japan hosting the "Lucky Bag" New Year sale on January 2 | mobile marketing | Scoop.it
Apple has confirmed on its Japanese website that the now annual "Lucky Bag" New Year sale will return for 2014 on January 2.
Lori Wilk's insight:

Expect excitement for the Jan 2 Apple Japan "Lucky Bag" sale

 

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Rescooped by Lori Wilk from Digital Delights - Avatars, Virtual Worlds, Gamification
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ARIS - Mobile Learning Experiences - Creating educational games on the iPhone

ARIS - Mobile Learning Experiences - Creating educational games on the iPhone | mobile marketing | Scoop.it
ARIS is a open-source tool for creating mobile learning games, stories, documentaries, place-based learning activities, citizen science and citizen journalism activities.

Via Ana Cristina Pratas
Lori Wilk's insight:

This article was my introduction to ARIS open-source tool for creating mobile learning games.

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3 Digital Marketing Tips Every Brand Should Know for the New Year

3 Digital Marketing Tips Every Brand Should Know for the New Year | mobile marketing | Scoop.it
Recently, a publication from my home country of Canada wrote one of my favorite pieces about Kiip and what we're helping redefine. The article explores three things every digital marketer should know
Lori Wilk's insight:

Three points if followed by brands could be their game changers to success

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'Twas The Week Before Christmas [The Digital Marketing Version] - Marketing Land

'Twas The Week Before Christmas [The Digital Marketing Version] - Marketing Land | mobile marketing | Scoop.it
Marketing Land
'Twas The Week Before Christmas [The Digital Marketing Version]
Marketing Land
... the elevator, I was ready to drive. But as I approached my car, I'm sure somebody heard,. “I left my keys at my desk!
Lori Wilk's insight:

The lighter side of marketing

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"What Does a Digital Marketer Do Anyway?" - 'Net Features - Website Magazine

"What Does a Digital Marketer Do Anyway?" - 'Net Features - Website Magazine | mobile marketing | Scoop.it
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Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller

Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller | mobile marketing | Scoop.it
Mobile now accounts for over 22% of all digital ad spending in the US, compared with less than 3% in 2010. Google still takes the largest single share of the US digital ad market, but this year Facebook will surpass Yahoo!
Lori Wilk's insight:

Tremendous growth in digital advertising and which platforms are making the most money from digital advertising.

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MMA | Mobile Marketing Association

MMA | Mobile Marketing Association | mobile marketing | Scoop.it
Lori Wilk's insight:

The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain.

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Rescooped by Lori Wilk from Contests and Games Revolution
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9 Mobile Game Companies Generated $100M+ In Sales In 2013

9 Mobile Game Companies Generated $100M+ In Sales In 2013 | mobile marketing | Scoop.it

Guess the mobile gaming model is beyond "proof". Question is how can others cash in too?


Via Martin (Marty) Smith
Lori Wilk's insight:

Cashing in on mobile gaming is no game,it's big business. #mobile#gaming

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Why These Mobile App Trends Have Failed | citizentekk

Why These Mobile App Trends Have Failed | citizentekk | mobile marketing | Scoop.it
The mobile app industry is something to look out for as recent studies have indicated that mobile usage has increased 115% in 2013.
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Rescooped by Lori Wilk from Social Marketing and SEO
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20 Marketing Statistics That Will Drive 2014

20 Marketing Statistics That Will Drive 2014 | mobile marketing | Scoop.it

Via Ally Greer
Lori Wilk's insight:

Who could ignore $135billion spending on new digital marketing collateral? 

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Ally Greer's curator insight, January 28, 11:56 AM

Key stats:


- Emails with social sharing buttons increase click through rates by 158%


- 67% of B2B content marketers consider event marketing the most effective strategy


- Videos on landing pages increase conversions by 86%


- B2B companies that blog generate 67% more leads than those who don't


- Visual data is processed 60K times faster by the brain than text

Rescooped by Lori Wilk from Mobile Marketing Around The World
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How to Run a Business from Your Mobile Phone

How to Run a Business from Your Mobile Phone | mobile marketing | Scoop.it

When it comes to running a small business, mobile devices are undoubtedly a godsend. These days you barely even need a computer



Via Daniel Watson, malek, Gladys Pintado, AlexaSocialMedia - Social Media & Community Management
Lori Wilk's insight:

Business becomes even more compact when you just have to take your phone with you. If the trends continue, about a year from now they'll be about 10 billion mobile devices being used in the marketplace and only around 9 billion people on the planet . The message becomes: If you don't know how to run your business from a mobile device, it's time you started learning because your competitors are.

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discountvouchersAU's curator insight, January 10, 3:49 PM

It teaches you on how to run a business thru your mobile phone. Just like MyPhoneVouchers.com

Marcellus Maxximus's curator insight, January 12, 11:11 PM

I read this because I wanna see and hear about all the different types of ways to run your own business, even if it is from a mobile devise.

Angie Mc's curator insight, January 13, 12:24 PM

Some of my favorite apps listed, including focus booster, hootsuite, facetime, and feedly, plus so many more to consider. 

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Infographic: Digital Marketing Trends & Predictions for 2014 - Marketing Technology Blog

Infographic: Digital Marketing Trends & Predictions for 2014 - Marketing Technology Blog | mobile marketing | Scoop.it
Infographic: Digital Marketing Trends & Predictions for 2014 by Douglas Karr on Marketing Technology Blog (Infographic: Digital Marketing Trends & Predictions for 2014 http://t.co/bdcg34roHy)...
Lori Wilk's insight:

We know that social media can be extremely effective for relationship building. My takeaways from this infographic to pay attention to right now are the predictions for mobile search advertising is expected to grow 76% this year and mobile banner ads 100%. There will also be a continuing growth in the development of apps.

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Top 10 Trends in Mobile Across Paid, Owned, Earned Media

Top 10 Trends in Mobile Across Paid, Owned, Earned Media | mobile marketing | Scoop.it
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media.
Lori Wilk's insight:

Mobile traffic on upswing so we've got to pay attention to the trend

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Mobile Devices Will Be Biggest Business Security Threat in 2014

Mobile Devices Will Be Biggest Business Security Threat in 2014 | mobile marketing | Scoop.it
With more and more employees getting work done on the go, mobile devices are quickly becoming a huge security risk for companies, new research shows.
Lori Wilk's insight:

This issue of security might make some people want to change passwords more often. This year more people told me that they use a prepaid debit card with a very low balance for their online purhases to minimize the risk. On a positive note, those  who make money from internet security products and services might stay employed and we could see a spike in hiring in the internet security industry in 2014.Happy New Year.

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The Top Mobile E-Commerce Brands: Who Generated More Sales on Mobile This Year?

The Top Mobile E-Commerce Brands: Who Generated More Sales on Mobile This Year? | mobile marketing | Scoop.it
The final report card is in. We did a survey of the top online brands out there and wanted to see how many of them saw the best returns on mobile.There's a lot of buzz about m-commerce but who's
Lori Wilk's insight:

The concept of Instant Gratification for the consumers  fits one of my mottos:"Now would be fine."-Lori Wilk

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Rescooped by Lori Wilk from Professional Learning for Busy Educators
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11 Best iPad Apps of 2013 - Mashable

11 Best iPad Apps of 2013 - Mashable | mobile marketing | Scoop.it
Whether you're new to the iPad or looking to add to your app collection, 2013 brought in a healthy dosage of innovative, addictive options for Apple tablets.

Via John Evans
Lori Wilk's insight:

We have to follow these trends because the number of devices in the hands of consumers keeps increasing. It is my understanding that the APP market will potentially grow to a level that will lead to the creation  of many more App stores by various companies.

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Master of His Virtual Domain

Master of His Virtual Domain | mobile marketing | Scoop.it
George Yao, an ordinary guy, spent $250 a week conquering the online game Clash of Clans, at one point bringing five iPads into the shower with him so that none of his accounts would go inactive.
Lori Wilk's insight:

There are companies making money on people's addictions to their games.If you're the company collecting you are probably happy you've come up with such addictive content and then there's the other side of the equation-the addict and how his or her life is going. Someone should hire this man as a virtual assistant to take care of their online activities. He could get addicted to making money- instead of going broke. Imagine a virtual assistant who would take his mobile devices into the shower with him so he'd stay connected.

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Rescooped by Lori Wilk from Content Curation World
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Content Curation for NGOs: Where's The Value?


Via Robin Good
Lori Wilk's insight:

This is an excellent visual explanation of content curation, the goals, and the content curation process.

more...
Beth Kanter's comment, December 18, 2013 11:29 AM
When I saw you call out Jarche's post on Social Media Today, it came across my radar at precisely the right moment. I have been wanting to teach these skill sets at workshops. So, I did a mashup of your article from 2011 and Jarche's seek, sense, share - and got folks to work in small groups to reflect on their practices and how they can improve. Here's the mashup I made - https://docs.google.com/document/d/1UuBCPSlR7x-cL3V-jDf7D0diHRVibhM0RAF2sosnUSQ/edit - in fact, I need to keep a copy of this with me - to remind myself of good practice.
Robin Good's comment, December 18, 2013 11:45 AM
Beth, that's wonderful and very useful. Thank you so much for including me in your slideshow, article and presentation, I am very honored by it. Thanks also for sharing this valuable piece of reference and for having shared the collaborative approach you have chosen during the workshop to motivate people to think more and deeper about their own curation. Thank you.
John Thomas's curator insight, February 1, 9:39 AM
Content Curation for NGOs: Where's The Value?
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Man's 'Dots' Proposal Scores All the Love Points [VIDEO]

Man's 'Dots' Proposal Scores All the Love Points [VIDEO] | mobile marketing | Scoop.it
Just call it a minimalist, modern-day love story.
Lori Wilk's insight:

A cool mobile gaming marriage proposal with some help from the gaming company.

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Rescooped by Lori Wilk from Technology in Business Today
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5 Points to Remember About Mobile SEO

5 Points to Remember About Mobile SEO | mobile marketing | Scoop.it
As anyone doing business on the Web today knows, Search Engine Optimization (SEO) is critical. It’s the only way to make your online business presence stand out from the hundreds or even thousands of competitors in your niche.

Via TechinBiz
Lori Wilk's insight:

I agree with the article's conclusion about the failure of businesses to create a mobile SEO strategy and to optimize their websites for mobile will put those businesses in more of a  business disadvantage over time.

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Richard Stadler's curator insight, December 18, 2013 1:54 AM

SEO is not the only thing to think about. There's customer emotion, experience, engagement etc.