Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.
5 Critical Success Factors For When Your Web Redesign
Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.
This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.
We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.
This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.
Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.
The New Ecommerce We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.
The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.
Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.
As a blogger, you have an unending list of things to do in a day. Be it coming up with article ideas, curating content, researching keywords or writing a blog post; it seems like bloggers are always super-busy and some are rather burnt out with the process.
Thankfully, there are tools that come to your rescue and ease the process, making it a breeze without costing you a fortune....
“With the amount of people using mobile devices to access content online, many websites have started using responsive web design in order to appeal to the greater needs of their online audience. However, a website that’s responsive to changes in the platform it’s being accessed on simply isn’t enough and web users are looking for… Read More »”
Business becomes even more compact when you just have to take your phone with you. If the trends continue, about a year from now they'll be about 10 billion mobile devices being used in the marketplace and only around 9 billion people on the planet . The message becomes: If you don't know how to run your business from a mobile device, it's time you started learning because your competitors are.
Infographic: Digital Marketing Trends & Predictions for 2014 by Douglas Karr on Marketing Technology Blog (Infographic: Digital Marketing Trends & Predictions for 2014 http://t.co/bdcg34roHy)...
Lori Wilk's insight:
We know that social media can be extremely effective for relationship building. My takeaways from this infographic to pay attention to right now are the predictions for mobile search advertising is expected to grow 76% this year and mobile banner ads 100%. There will also be a continuing growth in the development of apps.
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media.
Lori Wilk's insight:
Mobile traffic on upswing so we've got to pay attention to the trend
With more and more employees getting work done on the go, mobile devices are quickly becoming a huge security risk for companies, new research shows.
Lori Wilk's insight:
This issue of security might make some people want to change passwords more often. This year more people told me that they use a prepaid debit card with a very low balance for their online purhases to minimize the risk. On a positive note, those who make money from internet security products and services might stay employed and we could see a spike in hiring in the internet security industry in 2014.Happy New Year.
We have to follow these trends because the number of devices in the hands of consumers keeps increasing. It is my understanding that the APP market will potentially grow to a level that will lead to the creation of many more App stores by various companies.
George Yao, an ordinary guy, spent $250 a week conquering the online game Clash of Clans, at one point bringing five iPads into the shower with him so that none of his accounts would go inactive.
Lori Wilk's insight:
There are companies making money on people's addictions to their games.If you're the company collecting you are probably happy you've come up with such addictive content and then there's the other side of the equation-the addict and how his or her life is going. Someone should hire this man as a virtual assistant to take care of their online activities. He could get addicted to making money- instead of going broke. Imagine a virtual assistant who would take his mobile devices into the shower with him so he'd stay connected.
For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.
But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....
This business #news article has a huge impact for business owners, especially those who have international business operations. We must understand the importance of #smartphones ,#mobile and #mobilemarketing and the rapidly changing market dynamics. We need this information to make the right #business decisions. Are there more mobile devices in use than we have people on the planet yet?
Web Design Basics Love these five web design basics:
* Learn TYPE Design. * Pick Great Fonts That Fit Your TONE. * Pick 3 Color Palette & STICK TO IT. * Photos = RIGHT SIZE. * When In Doubt, Give It SPACE.
This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.
When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.
This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.
Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors. .
Marketing Land 'Twas The Week Before Christmas [The Digital Marketing Version] Marketing Land ... the elevator, I was ready to drive. But as I approached my car, I'm sure somebody heard,. “I left my keys at my desk!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.