In the UK, smartphone penetration is rising, and mobile ad spend is growing alongside. As mobile ads become more common, younger smartphone users show a greater recall for mobile ads compared with the rest of the population.
Twitter Gearing Up for Ambitious Ad-Retargeting Exchange Mobile Marketing Watch Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle...
Here are 4 best practices for optimizing your email marketing for mobile users, including tips on preview panes, subject lines, mobile email design, and more.
You may be doing a bang-up job on designing and writing emails to support your direct marketing effort—but if you aren’t designing email for the mobile device, you may be missing some real opportunities.
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head. (Cross Device Measurement in Google Analytics will turn mobile marketing on its ...
Yahoo! News A year after IPO, Facebook aims to be ad colossus Yahoo! News Potential investors wondered whether the social network could continue growing its advertising revenue without alienating users.
Let's face it. Today's marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the (Infographic: Is Your CMO Prepared for the Challenges Ahead?
Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration.
1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans interact via their smartphones as games were taking place....
New report also looks at the best practices being applied to mobile marketing.
Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.
The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasisng the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.
Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.
In RSR Research’s Omni-Channel 2012: Cross-Channel Comes of Age study, all retailers interviewed agreed on one issue: the customer experience should be (RT @nextbee: RT @clouvi: Study shows that #retailers are struggling with #multichannel...
Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more. (Mobile Marketing's Here to Stay.
This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independe... (Is Mobile the new marketing for businesses?
MediaJobs.com Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015 ClickZ Mobile marketing spend was also organized by industry categories including mobile advertising, mobile direct response or enhanced traditional media, and mobile CRM.
Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.
Mobile web and apps get most investment
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first.
The Mobile Marketing Association (MMA), in partnership with IHS Global Insight, studied US mobile marketing expenditures and their impact on sales for the “Mobile Marketing Impact Study,” released in May. The study found that this year spending on mobile marketing—including mobile advertising, mobile customer-relationship management and mobile direct-response marketing on nonmobile media—will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.
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How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.