mobile marketing
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Will Mobile Crush Online Advertising's Hopes? - MediaPost Communications

Will Mobile Crush Online Advertising's Hopes?
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UK Young Adults React to Mobile Ads - eMarketer

In the UK, smartphone penetration is rising, and mobile ad spend is growing alongside. As mobile ads become more common, younger smartphone users show a greater recall for mobile ads compared with the rest of the population.
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Twitter Gearing Up for Ambitious Ad-Retargeting Exchange - Mobile Marketing Watch

Twitter Gearing Up for Ambitious Ad-Retargeting Exchange - Mobile Marketing Watch | mobile marketing | Scoop.it
Twitter Gearing Up for Ambitious Ad-Retargeting Exchange Mobile Marketing Watch Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle...
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No One Has A Clue How To Value A Mobile Business - ReadWrite

No One Has A Clue How To Value A Mobile Business - ReadWrite | mobile marketing | Scoop.it
No One Has A Clue How To Value A Mobile Business
ReadWrite
Share on: No One Has A Clue How To Value A Mobile Business.
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4 Best Practices for Mobile Email Marketing - OMI

4 Best Practices for Mobile Email Marketing - OMI | mobile marketing | Scoop.it
Here are 4 best practices for optimizing your email marketing for mobile users, including tips on preview panes, subject lines, mobile email design, and more.

 

Overview...

 

You may be doing a bang-up job on designing and writing emails to support your direct marketing effort—but if you aren’t designing email for the mobile device, you may be missing some real opportunities.

1. Pass the gauntlet of mobile email viewing.

2. Remember that users tap and swipe, not click.

3. Optimize your layout and graphics for mobile.

4. Leverage responsive design.


Via marketingIO
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Cookjmc's curator insight, October 12, 2013 6:15 PM

Good points here than also reinforce good email marketing in general. Making it easy for your recipients to take action can be simply done by making a CTA button appear at the top of the page, on a graphic or on the bottom. Don't let them hunt and peck to figure out what to do- guide them. HubSpot has great tools for this that you can track along the way.

Jeff Guzzo's curator insight, September 15, 2014 4:03 AM

 

The article 4 Best Practices for Mobile Email Marketing describes four things companies should be mindful of when creating marketing emails. The core message of the article is that if a company is not designing email for mobile devices, they are missing out on great opportunities. The first point or method the author recommends is to create the emails tailored to mobile devices. It then breaks down how to create and write the email so that it doesn’t look like spam or an ordinary email. The next tip the author lists is for companies to remember that users tap and swipe on their mobile devices, not click. It goes into detail saying how to make the email more tap friendly. The third tip is to optimize the layout and graphics for mobile. Using large photos and a single-column layout are mobile friendly. The fourth tip the author recommends is to use leverage responsive design. This tip is saying that an email should be adaptable to any device it’s being read on – so it should convert to mobile or desktop viewing layout depending on where it is opened.

 

I believe this article makes some excellent points for businesses to follow in order to maximize their reach to consumers, and in turn, generate more profit. Mobile is the way of the future, so businesses should really adapt to mobile marketing to keep up with the times. 

 

-Jeff G

Rotem Banai's curator insight, September 15, 2014 11:57 AM

Mobile marketing has been consistently growing over the last several years. It is important to get your readers attention and have them open up the email. In the first best practice, "pass the gauntlet of mobile email viewing", it is important that the from line, subject line, preview pane, viewport, and scrolling view are all simple and easy for the reader as well as catching to ensure they read the entire email. The second practice, "Remember that users tap and swipe, not click", email viewers are on a mobile device and are using their fingers and not a mouse to view the information. Since they are viewing it off a mobile device it is important to keep links in the middle of the screen so they don't have to swipe through the screen. The third practice, " Optimize your layout and graphics for mobile", is key because you want the viewer to have an easy time understanding the point of your message. Having large fonts and an easy layout will make for a simple and easier understanding. Lastly, "leverage responsive design", responsive design helps the layout become more readable and useable on any screen the reader is using. It allows for the message to be consistent and flowing. I think these tips are very helpful for a business that is new to the mobile marketing game. If they follow these four easy steps, they are likely to have their emails read and even have viewers tap on their links provided.

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Cross Device Measurement in Google Analytics will turn mobile marketing on its head

Cross Device Measurement in Google Analytics will turn mobile marketing on its head | mobile marketing | Scoop.it
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head. (Cross Device Measurement in Google Analytics will turn mobile marketing on its ...
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A year after IPO, Facebook aims to be ad colossus - Yahoo! News

A year after IPO, Facebook aims to be ad colossus - Yahoo! News | mobile marketing | Scoop.it
Yahoo! News
A year after IPO, Facebook aims to be ad colossus
Yahoo! News
Potential investors wondered whether the social network could continue growing its advertising revenue without alienating users.
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Infographic: Is Your CMO Prepared for the Challenges Ahead? | Mobile Marketing Watch

Infographic: Is Your CMO Prepared for the Challenges Ahead? | Mobile Marketing Watch | mobile marketing | Scoop.it
Let's face it. Today's marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the (Infographic: Is Your CMO Prepared for the Challenges Ahead?
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Five Top Mobile Marketing Campaigns | 60 Second Marketer

Five Top Mobile Marketing Campaigns | 60 Second Marketer | mobile marketing | Scoop.it

Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration.

 

1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans interact via their smartphones as games were taking place....


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Jeff Domansky's curator insight, May 13, 2013 3:03 PM

Good learning from five social marketigcase studies.

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Mobile Advertising – Statistics and Trends

Mobile Advertising – Statistics and Trends | mobile marketing | Scoop.it
The growth in mobile internet usage has seen exponential growth in recent years.
This infographic outlines interesting statistics re how much advertisers
are spending targeting users using mobile a

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INFOGRAPHIC: New mega-trends in mobile marketing

INFOGRAPHIC: New mega-trends in mobile marketing | mobile marketing | Scoop.it

New report also looks at the best practices being applied to mobile marketing.

 

Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.

 

The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasisng the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.

 

Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.

Please see the infographic in full below.


Via Russ Merz, Ph.D.
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25 Content Marketing Facts That Will Make You Consider Mobile

25 Content Marketing Facts That Will Make You Consider Mobile | mobile marketing | Scoop.it
If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.

Via Andre van Wyk, Bonnie Manis, Jeffrey Lapin
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Andre van Wyk's curator insight, May 17, 2013 8:08 AM

The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/

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UK’s first mobile advertising expenditure study shows UK market worth £28.6 million in 2008 | IAB UK

UK’s first mobile advertising expenditure study shows UK market worth £28.6 million in 2008 | IAB UK | mobile marketing | Scoop.it
IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year

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62% of Shoppers Use a Mobile Device in Stores to Check Prices

62% of Shoppers Use a Mobile Device in Stores to Check Prices | mobile marketing | Scoop.it

Mobile - The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.


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Omnichannel marketing – So much more than just mobile / Katharine Hulls, Celebrus | TheMarketingblog

Omnichannel marketing – So much more than just mobile / Katharine Hulls, Celebrus | TheMarketingblog | mobile marketing | Scoop.it
With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer

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Retailers Struggle With Multichannel Marketing Priorities; Social and Mobile Biggest Opportunities

Retailers Struggle With Multichannel Marketing Priorities; Social and Mobile Biggest Opportunities | mobile marketing | Scoop.it
In RSR Research’s Omni-Channel 2012: Cross-Channel Comes of Age study, all retailers interviewed agreed on one issue: the customer experience should be (RT @nextbee: RT @clouvi: Study shows that #retailers are struggling with #multichannel...
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Mobile Marketing’s Here to Stay.

Mobile Marketing’s Here to Stay. | mobile marketing | Scoop.it
Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more. (Mobile Marketing's Here to Stay.
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BII REPORT: Why Cross-Screen Marketing Will Be A Game-Changer

BII REPORT: Why Cross-Screen Marketing Will Be A Game-Changer | mobile marketing | Scoop.it
Mobile is changing the entire marketing experience.
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The Mobile Movement: Understanding Smartphone Consumers

This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independe... (Is Mobile the new marketing for businesses?
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Mobile Marketing

Mobile Marketing | mobile marketing | Scoop.it
The Rise of the Mobile Strategist. #mobilemarketing #marketing #socialmediamarekting #strategy #havesocialAgility (The Rise of the Mobile Strategist.
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Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015 - ClickZ

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015 - ClickZ | mobile marketing | Scoop.it
MediaJobs.com
Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
ClickZ
Mobile marketing spend was also organized by industry categories including mobile advertising, mobile direct response or enhanced traditional media, and mobile CRM.
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Mobile Marketing Spending Translates to Sales, Brand Lift - eMarketer

Mobile Marketing Spending Translates to Sales, Brand Lift - eMarketer | mobile marketing | Scoop.it

Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.

 

Mobile web and apps get most investment

 

Spending on mobile marketing keeps rising, as brands learn the power of  reaching consumers on these devices, and consumers become increasingly  mobile-first.

 

The Mobile Marketing Association  (MMA), in partnership with IHS  Global Insight, studied US mobile marketing expenditures and their impact on  sales for the “Mobile Marketing Impact Study,” released in May. The study found  that this year spending on mobile marketing—including mobile advertising, mobile  customer-relationship management and mobile direct-response marketing on  nonmobile media—will reach $10.46 billion. By 2015, spending on the channel will  approach $20 billion.

 

 


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QR Codes: Put A Spring Into Mobile And Online Marketing

QR Codes: Put A Spring Into Mobile And Online Marketing | mobile marketing | Scoop.it
Originally designed for industrial uses, QR codes have become common in consumer advertising.

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Young Men More Receptive To Mobile Advertising | Mitash

Young Men More Receptive To Mobile Advertising | Mitash | mobile marketing | Scoop.it
Young Men More Receptive To Mobile Advertising http://t.co/6a9euTTDAz
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