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Rescooped by Don Salvador Gonzalez Grisi from MobileWeb
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Should Go With Mobile Site or Responsive Design

Should Go With Mobile Site or Responsive Design | Mobile & Marketing | Scoop.it

 http://www.mobiledevelopmentexperts.com/


Via Brian Yanish - MarketingHits.com
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Rescooped by Don Salvador Gonzalez Grisi from MobileWeb
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Mobile Is The New Black!

Mobile Is The New Black! | Mobile & Marketing | Scoop.it

Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion


Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Rescooped by Don Salvador Gonzalez Grisi from visualizing social media
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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Mobile & Marketing | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:13 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 4, 2013 8:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 6:52 AM

Social cost

Rescooped by Don Salvador Gonzalez Grisi from MobileWeb
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Mobile ads on the rise: US advertisers spent $3b in first half of 2013, up 60% on last year

Mobile ads on the rise: US advertisers spent $3b in first half of 2013, up 60% on last year | Mobile & Marketing | Scoop.it
As consumers are increasingly connecting to the Internet via their smartphones, advertisers are piling on the money to roll out mobile ads. In the first half of 2013, US advertisers spent $3 billion on mobile advertising, up from $1.2 billion a year earlier, according to estimates from the Interactive Advertising Bureau, the Wall Street Journal reports.

Via Brian Yanish - MarketingHits.com
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Scooped by Don Salvador Gonzalez Grisi
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User Experience and Online Marketing

User Experience and Online Marketing | Mobile & Marketing | Scoop.it

User experience, or "UX," is a growing field that involves incorporating customer feedback.

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As mobile gadgets become bigger, some companies abandon Web sites ...

As mobile gadgets become bigger, some companies abandon Web sites ... | Mobile & Marketing | Scoop.it

As mobile gadgets become bigger, some companies abandon Web sites ...

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